Cultivating Cross-Functional Partnerships: Internal Marketing Strategies

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India Lott and Madecraft

44:23

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01 - Introduction

01 - Working as a larger team.mp4

01:05

02 - 1. Understanding Internal Communication

01 - Outlining internal communication.mp4

04:22

02 - Aligning organizational goals.mp4

03:00

03 - Creating a culture of collaboration.mp4

04:08

03 - 2. Building Cross-Functional Partnerships

01 - Identifying key stakeholders.mp4

03:15

02 - Applying collaborative communication strategies.mp4

03:14

03 - Resolving conflict and building consensus.mp4

03:25

04 - 3. Implementing Internal Marketing Tactics

01 - Messaging an internal brand.mp4

03:54

02 - Engaging employees.mp4

03:17

03 - Designing training and development programs.mp4

02:47

05 - 4. Measuring Internal Marketing Efforts

01 - Building internal success metrics.mp4

03:52

02 - Improving with team feedback.mp4

02:30

03 - Scaling internal communication practices.mp4

04:03

06 - Conclusion

01 - Cultivating partnerships.mp4

01:31

Description

Increase your employee engagement and productivity rates by enhancing your internal communication practices. In this course, India Lott, a senior marketing executive with over 15 years of experience in digital marketing across B2C and B2B sectors, brings a wealth of knowledge in developing internal communication strategies. First, India will share the foundations of internal communication. Next, she will explore techniques for forging cross-functional partnerships and applying internal marketing tactics. Then, India will provide methods for assessing the impact of your internal marketing strategy efforts. After completing this course, you'll be able to implement collaborative processes, align communication with organizational goals, and engage key stakeholders to foster transparency and teamwork.

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Digital Marketing

India Lott and Madecraft

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.