About CRM Customer Relationship ManagementLearn More

Customer Relationship Management (CRM) is a technology for managing relationships and interactions of a business with all its current and potential customers, with the aim of improving business relationships. A CRM system helps organizations stay in touch with their customers, streamline processes, and improve profitability. CRM systems work by collecting customer information such as website, email, phone, and social media data, etc. from various sources and channels. Also, these systems may automatically receive other information such as the latest news related to an organization's activity and identify and store details such as the customer's personal preferences.