Crisis Communication Masterclass: Navigating PR Crises

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Charli Sharp

2:51:55

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1 - Welcome to the course

1 - What you will learn.mp4

02:39

2 - Module 1 Introduction to Crisis Communication

2 - Lesson 1 Understanding Crisis Communication.mp4

06:06

3 - Lesson 2 The Role of Crisis Communication in PR.mp4

04:01

4 - Lesson 3 The Impact of PR Disasters.mp4

05:29

3 - Module 2 Analyzing RealLife Crisis Cases

5 - Lesson 1 Learning from HighProfile PR Crises.mp4

04:13

4 - Module 3 Crisis Preparedness and Planning

6 - Lesson 1 Understanding the Differences Between Potential Risks Issues and Cri.mp4

07:05

7 - Lesson 2 Risk Assessment and Vulnerability Analysis.mp4

10:14

8 - Lesson 3 Determining Crises and Categorizing Based on the Four Levels.mp4

04:50

5 - Module 4 Crisis Communication in Specialized Industries

9 - Lesson 1 Crisis Communication in the Healthcare Industry.mp4

04:00

10 - Lesson 2 Crisis Communication in the Financial Industry.mp4

03:49

11 - Lesson 3 Crisis Communication in the Aviation Industry.mp4

04:07

12 - Lesson 4 Crisis Communication in the Food and Beverage Industry.mp4

04:33

13 - Lesson 5 Crisis Communication in the Automotive Industry.mp4

03:43

14 - Lesson 6 Crisis Communication in the Technology Industry.mp4

03:50

6 - Module 5 Crisis Management Response Strategies

15 - Lesson 1 The Six Step Crisis Management Process.mp4

08:07

16 - Lesson 2 Timeline for Responding to Crises.mp4

06:39

17 - Lesson 3 Communicating with Internal Stakeholders.mp4

03:07

18 - Lesson 4 Coordinating with External Agencies.mp4

03:01

19 - Lesson 5 Managing Stakeholder Expectations.mp4

06:21

20 - Lesson 6 LongTerm Recovery and Rebuilding Trust.mp4

06:16

7 - Module 6 Building Your Crisis Management Team

21 - Lesson 1 Assembling Your Crisis Management Team CMT.mp4

05:09

22 - Lesson 2 Determining Crisis Roles and Responsibilities.mp4

04:48

8 - Module 7 Crisis Communication Plan Development

23 - Lesson 1 StepbyStep Guide to Crafting a Crisis Response Plan.mp4

03:07

24 - Lesson 2 Adapting Crisis Plans for Various Types of Crises.mp4

03:34

25 - Lesson 4 Crisis Communications Simulation Drills.mp4

02:31

9 - Module 8 Crafting Effective Crisis Messages

26 - Lesson 1 Crafting the Overall Response Strategy and Messaging.mp4

03:05

27 - Lesson 2 Drafting Holding Statements and Response Templates.mp4

05:08

28 - Lesson 4 Tailoring Messages to Different Stakeholder Groups.mp4

06:12

29 - Lesson 6 Realtime Message Adaptation During Ongoing Crises.mp4

06:53

10 - Module 9 Navigating Media Relations During a Crisis

30 - Lesson 2 Handling Media Inquiries During a Crisis.mp4

07:48

31 - Lesson 4 Conducting Effective Press Conferences.mp4

10:15

32 - Lesson 5 Preparing Spokespersons for Media Interviews.mp4

11:15

Description

Essential Strategies for Effective Crisis Management

What You'll Learn?

Develop a comprehensive understanding of the principles and strategies of crisis communication, recognizing its critical role in pro
Learn to quickly identify potential PR crises, differentiate between issues management and full-scale crises, and categorize them ef
Acquire the skills to create effective crisis messages, develop key talking points, and prepare holding statements that resonate with
Gain expertise in forming and leading crisis management teams, assigning clear roles and responsibilities, and preparing your team
Master the techniques for handling media inquiries during crises, build productive relationships with journalists, and conduct press con
Implement advanced strategies for managing crises on digital platforms, responding adeptly to online feedback, and utilizing digital tools to optimize communica
Design detailed crisis response plans tailored to different types of emergencies, allowing for flexible, effective responses under various scenarios.
Navigate the complex legal and ethical considerations in crisis communication, including the integration of corporate social responsibility into your crisis man

Who is this for?

Public relations and communication professionals

What You Need to Know?

No experience needed

More details

Description
The Crisis Communication Masterclass is an essential course designed for professionals eager to master the art of handling public relations crises effectively. This comprehensive program equips participants with the skills necessary to navigate and mitigate PR disasters, ensuring their organization's reputation remains intact. Throughout the course, learners will delve into the fundamentals of crisis communication, learning how to identify potential crises, craft compelling messages, and develop robust crisis response strategies.

Participants will gain practical experience through real-world case studies, where they'll analyze successful and unsuccessful crisis management examples to understand best practices and common pitfalls. The course also covers advanced topics such as digital crisis management, including handling disinformation and utilizing social media effectively during crises. By the end of the masterclass, participants will be capable of building and leading crisis management teams, preparing comprehensive crisis response plans, and confidently managing the complexities of crisis communication in today's fast-paced and often unpredictable environment.

This masterclass is not just about reactive measures, but rather it emphasizes proactive preparation and planning to safeguard against potential threats. Enroll today to become a skilled crisis communication practitioner capable of protecting and defending your organization in times of uncertainty. 30-day money back guarantee. What are you waiting for?!
Who this course is for:
Public relations and communication professionals

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Public Relations

Charli Sharp

Instructor's Courses

Charli is a Marketing and Communications Professional, Trainer and Instructional Designer. She received training from the Association for Talent Development (ATD) in the areas of learning and development, training design and delivery, measurement and evaluation, and talent management. A graduate of Old Dominion University, she holds a Bachelor of Science degree in Communications, and she earned her Accreditation in Public Relations (APR) through the Public Relations Society of America (PRSA). She has spent the last decade mentoring employees and spearheading communications efforts for global brands, like the Ghirardelli Chocolate Company, Barefoot Wines, and Air New Zealand.Charli started her agency career as an Account Coordinator where she moved through the ranks, training junior employees and leading the internship program for the office. Most recently, she served as the Director of Public Relations for the Virginia Beach Convention & Visitors Bureau where she was tasked with building from the ground up an “in-house agency,” while simultaneously developing her direct reports. Having worked at Dale Carnegie Training, which instilled in her the value and importance of continued professional development—and serving in her subsequent roles—Charli knows that employees are not provided sufficient training and onboarding, and therefore, are not set up for success from the onset. That’s why she created Sharp Learning, a first-of-its-kind training and onboarding solution for the marketing and communications industry, which leverages her agency and client-side experience and passion for mentoring others.

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