Creative Content Strategy: Bite-Size Lessons for Digital Brands
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30:51
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01 - Embrace the power of digital content.mp4
00:29
01 - Set clear content marketing objectives.mp4
01:41
02 - Understand your audience as a digital brand marketer.mp4
02:25
03 - Create buyer personas aligned with your brand.mp4
02:52
04 - Define your brand voice.mp4
02:44
01 - Developing your brands digital content pillars.mp4
02:43
02 - Conducting a digital content audit.mp4
02:46
03 - Analyzing your competitors content.mp4
02:54
04 - Planning your digital content calendar.mp4
03:28
01 - SEO best practices for marketing materials.mp4
02:46
02 - Content distribution and promotion.mp4
02:22
03 - Measure and analyze digital content performance.mp4
02:30
01 - Build a content legacy.mp4
01:11
Description
Content strategy lies at the core of effective digital marketing, transforming how brands connect with their audience. In this course, marketing expert Rachel Romero shares the foundational steps of building a dynamic content strategy. From understanding your audience and setting clear objectives to developing content pillars and measuring performance, you'll learn practical tips to succeed in the competitive digital marketing landscape adjustments.
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Linkedin Learning
View courses Linkedin LearningLinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications.
It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.
- language english
- Training sessions 13
- duration 30:51
- Release Date 2025/02/25
