Creating your Professional Brand on LinkedIn - 2022

Focused View

Teddy Burriss

2:34:07

114 View

1 - Introduction

1 - Introduction.mp4

01:33

2 - Who is your instructor.mp4

01:18

3 - What is LinkedIn.mp4

01:59

4 - Why is Social Engagement important on LinkedIn.mp4

03:53

2 - LinkedIn Branding Philosophies and Best Practices

5 - Professional Branding Philosophies for Individuals.mp4

05:09

6 - Using your LinkedIn Profile for Branding.mp4

02:15

7 - Networking to build a Professional Brand.mp4

02:43

8 - Branding through your LinkedIn Posts.mp4

03:21

9 - Branding through Social Engagement.mp4

02:54

10 - Branding through LinkedIn Messaging.mp4

03:01

11 - Branding through LinkedIn Pages.mp4

03:06

12 - Branding through LinkedIn Groups.mp4

02:07

13 - Branding through Providing Services Pages.mp4

03:22

14 - Branding through LinkedIn LiveAudioNewsletters.mp4

07:35

15 - Preparing to Start Building your Brand through LinkedIn.mp4

01:31

3 - Live view of LinkedIn and Branding Best Practices

16 - Branding with your LinkedIn Profile Live View.mp4

14:37

17 - Branding through your Providing Services page Live view.mp4

08:00

18 - Social Listening as a brand building tool Live view.mp4

05:04

19 - Curate or Create Content for LinkedIn Live view.mp4

07:54

20 - Branding through your LinkedIn Posts Live View.mp4

14:45

21 - Branding through Social Engagement Live View.mp4

14:53

22 - Branding through LinkedIn Messaging Live View.mp4

04:09

23 - Branding while Connecting on LinkedIn Live View.mp4

06:18

24 - Branding through LinkedIn Groups Live View.mp4

03:36

25 - Branding through LinkedIn Pages Live View.mp4

07:56

26 - Introduction to LinkedIn Creator Mode Live view.mp4

15:19

4 - Closing Remarks

27 - Measuring your Professional Brand on LinkedIn Live view.mp4

02:52

28 - Final Remarks.mp4

02:57

5 - Course Resources

29 - Course Slide Deck.html

30 - Additional Resources.html

6 - Final Quizz

1 - Final Quiz.html

Description

Your Professional Brand on LinkedIn can be a vital part of being discovered by your target audience.

What You'll Learn?

Explore key areas of LinkedIn useful for Professional Branding activities.
Identify the best practices for sharing content on LinkedIn in different ways.
Discover different ways to engage with your LinkedIn Network and the best tactics for doing so.
Identify unique and new ways to engage with your target audience in order to build a stronger professional brand.

Who is this for?

College students moving into their career journey.

Business Developers seeking stronger business relationships with their LinkedIn Network.

Business Professionals who want to discover new business opportunities throught LinkedIn.

What You Need to Know?

ach student will need to have basic computer skills, an understanding of web browsers, and basic website navigation skills to attend this course.

Each student will need to have a LinkedIn Profile (account) in order to participate in this course.

More details

Description
â€œIt all starts with a Conversationâ€
Having a well-built LinkedIn Profile is an important first step when using LinkedIn as a business tool. Growing and continuing to grow a relevant LinkedIn Network is another important step.
However, these are only two of the important steps you need to fully create value using LinkedIn as a business tool.
The third step is to build a Professional Brand through engagement on LinkedIn.
As in any other area of our lives, including our careers and businesses, our brands and our reputations, are developed through our actions and words. When people see what we share, read our words, and see how we engage on LinkedIn, our personal and professional brand begins to develop, whether we like how itâ€™s developing or not. Therefore, it becomes important to pay attention to what we are doing, saying, and engaging with on LinkedIn and beyond.
Our professional reputation is the backbone of our success in life, career, and business. Investing time to develop and manage this reputation is critical for us to continue achieving our career and business goals. This work extends beyond Face-Face, but also to our social media presence and engagement.
In this course, I will give you the foundation needed to develop your professional brand on LinkedIn and show you how to measure how your brand is developing.
We will look at the many different areas of LinkedIn and the related activities you can use to grow your professional brand.

Who this course is for:
College students moving into their career journey.
Business Developers seeking stronger business relationships with their LinkedIn Network.
Business Professionals who want to discover new business opportunities throught LinkedIn.

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Brand Management

Teddy Burriss

Instructor's Courses

I have been experimenting with and experiencing LinkedIn since 2008. Because of my experiences and training, I have become known as a world-renown LinkedIn Strategist, Consultant, Coach, Trainer, and Speaker.I teach individuals how to use LinkedIn as a business tool to Present, Connect and Engage in order to create business value. I'm an accomplished author, public speaker, avid social media engaged, YouTuber, and blogger. As a proven authority of the principles and practices of Using LinkedIn as a business tool, I love to help people get the greatest value from their use of LinkedIn and other social media tools.

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