Creating a Short Film: 13 Marketing Your Film

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Chad Perkins

59:08

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01 Introduction

001 About this training series.mp4

03:04

002 The Assurance.mp4

07:44

003 Introduction to this course.mp4

01:04

02 Making Promotional Materials

001 Why use promotional materials .mp4

02:22

002 Creating a logo.mp4

05:39

003 Making a poster.mp4

05:46

004 Cutting a trailer.mp4

05:02

03 Promoting Your Film

001 Using social media effectively.mp4

02:53

002 Creating an IMDb page.mp4

03:41

003 Holding a screening.mp4

02:47

04 Finding an Audience

001 Submitting to film festivals.mp4

04:11

002 Monetizing your film.mp4

03:45

003 Finding niche fanbases.mp4

02:27

05 Conclusion

001 A look back at this process.mp4

07:16

002 Goodbye.mp4

01:27

Description

Short films are often used to practice filmmaking skills inexpensively, get experience working with a cast and crew, showcase filmmaking talents at film festivals, and pitch film concepts to potential producers and investors. But there's so much to learn in this lengthy, complex, and often expensive undertaking that many would-be filmmakers don’t know how to get started or how to see the project through to completion. In this course, the final part of a 13-part series, instructor Chad Perkins walks you through the process of promoting and marketing your short film. Chad explains why you should use promotional materials, then steps through creating a logo, making a poster, and cutting a trailer. He shows you some effective ways to promote your film through social media, including creating an IMDb page and holding a screening. Chad concludes with useful details on how to submit your short film to film festivals, monetize your film, and find your own niche fanbase.

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Filmmaking

Chad Perkins

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.