Create a Marketing Strategy that (Actually) Drives Results

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Eagan Heath

1:41:19

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1 - Why Should Always Start Your Marketing with Strategy

1 - Creating Your Marketing Plan Workbook Google Doc.txt

1 - Introduction Why You Should Always Start with Strategy.mp4

05:19

1 - Slide Deck.txt

1 - Why Start with Strategy and What It Is.html

2 - Getting Started Your Customers Their Problems and Goals and Your Offer

2 - Customer Persona Examples.txt

2 - Identifying Your Customer Personas.mp4

12:24

2 - InDepth Customer Persona Example for a B2B agency.txt

3 - Getting clear on the customers problem their aspiration and your offer.mp4

07:02

3 - Writing Copy that Inspires Action

4 - Copywriting Part 1 The Short Version and Overview.mp4

08:37

5 - Copywriting Part 2 Communicating Based On Temperature.mp4

04:21

6 - Copywriting Part 3 Copywriting Exercises.mp4

10:03

6 - Customer Mind Reader Template.txt

6 - Eagans Even More InDepth Slide Deck about Copywriting.txt

6 - Write Copy that Sells section of the Workbook.txt

4 - Competitive Analysis

7 - Analyzing Your Competition Honestly.mp4

16:26

7 - Competitive Analysis Template Google Sheet.txt

5 - Finding Selecting Your Best Possible Marketing Channels

8 - Selecting Your Best Marketing Channels Part 1 TOFU MOFU BOFU.mp4

11:45

8 - Selecting Your Top Channels Workbook Section.txt

9 - Selecting Your Best Channels Part 2 My Top Channel Recommendations for You.mp4

05:44

6 - Create Your Strategic Marketing Plan

10 - Budgeting Planning and Testing Workbook Section.txt

10 - Getting Real Budgeting Planning and Testing.mp4

02:34

11 - Measuring Your Marketing Results.mp4

03:57

11 - Measuring Your Results Workbook Section.txt

12 - Example Marketing Strategy OnePager.txt

12 - Further Resources and Where to Connect with Eagan.txt

12 - Marketing Plan Google Slides Template 1.txt

12 - Marketing Plan Template 2 Google Slides muted colors.txt

12 - Real Marketing Strategy Examples Templates.mp4

13:07

Description

Grow your sales, save time and ad spend, plan out the most strategic marketing activities to focus on

What You'll Learn?

Create Useful Customer Personas: Understand your audience better to create targeted campaigns that resonate
Analyze Your Competitors: Learn how to analyze your competition and find opportunities to stand out
Learn Effective Copywriting: Develop persuasive and engaging copy that actually drives action
Select the Most Important Channels for Your Business: Discover the most effective channels to reach your audience and maximize ROI
Measure Success: Learn how to measure the success of your campaigns and adjust for greater success
Budgeting, Planning, Testing: How to create and plan your digital marketing budget, calendar, and campaign tests
Create a Comprehensive Marketing Plan: Step-by-step guidance to create a robust and adaptable digital marketing plan for your business.

Who is this for?

Marketers

Business Owners

Sales people

Entrepreneurs

What You Need to Know?

Some familiarity with marketing, especially digital marketing

You have a product, service, or cause you need to market

More details

Description
About the Course

Looking to supercharge your digital marketing efforts? Want to grow leads, increase sales, and make your business stand out online? Join me for an in-depth, hands-on course that teaches you to think strategically about your marketing so you can make the very best use of your ad dollars and work effort.
Whether you're a marketer, a business owner, or someone who wants to take your digital marketing to the next level, this course will provide you with actionable insights and techniques tailored to your organization's needs.

What You'll Learn

Customer Personas: Understand your audience better to create targeted campaigns that resonate.
Improving your offer. Get crystal clear on how what you sell helps your customers and how you can make it more appealing.
Competitor Analysis: Learn how to analyze your competition and find opportunities to stand out.
Copywriting Mastery: Develop persuasive and engaging copy that actually drives action.
Channel Selection: Discover the most effective channels to reach your audience and maximize ROI.
Metrics: Learn how to measure the success of your campaigns and adjust for greater success.
Budget, Planning, Testing: How to create and plan your digital marketing budget, work calendar, and campaign tests.
Creating a Comprehensive Digital Marketing Plan: Step-by-step guidance to create a robust and adaptable digital marketing plan for your business or organization.
By the end, you'll know and have documented:

Who you're targeting
Where you'll find them and which channels you'll focus on
How you'll message to them
How you'll differentiate your offers from your competitors
How much you'll spend to start
Your clear plan for each of your top 1-3 digital marketing channels
What to work on for the next 90 days - 1 year
Who this course is for:
Marketers
Business Owners
Sales people
Entrepreneurs

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Marketing Strategy

Eagan Heath

Instructor's Courses

Eagan Heath is a digital marketing agency owner, speaker, and trainer.He helps clients and students grow company revenue by driving online traffic, leads, and sales.Since 2016, he's:- started the local digital marketing agency Get Found Madison- purchased, run, and sold the pet painting business Splendid Beast- created the training course and workshop series My Digital Marketing Mastery- launched an ecommerce agency called Caravan Digital- published and hosted the What's Working in Ecommerce YouTube show and podcast

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