Create a Brand Strategy

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Sadık Vural

1:12:18

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1 - Frame Your Brand Strategy Starting with Customer and Market Research

1 - Defining your distinctive brand strategy.mp4

06:18

2 - 1 1 How to build your strategy A customer researc.mp4

04:41

3 - 12 Forming a strategy through strong customer int.mp4

02:42

4 - 13 Leveraging customer research to develop a cust.mp4

04:18

2 - Develop Yoru Brand Promise Building a Unique Position

5 - 21 Discovering your unique brand value to build a.mp4

03:43

6 - 22 Creating a customer benefit ladder Deliver con.mp4

04:17

7 - 23 Bringing it together Write your brand position.mp4

02:35

3 - Define Your Brand Character Articulating Brand Value

8 - 31 Identifying your brand character Select an arc.mp4

06:29

9 - 32 Describing your brand character Hone brand per.mp4

04:22

10 - 33 Fleshing out your brand Define brand edges.mp4

04:47

4 - 4 Bolum Activate Your Brand Strategy Connecting with Customer

11 - 41 Tailoring the customer journey Nurture down th.mp4

05:23

12 - 42 Planning creative Write creative briefs to exe.mp4

03:38

13 - 43 Evaluating creative A framework to assess your.mp4

03:52

5 - Refine Your Brand Strategy influencing the Customer Experience

14 - 51 Using the four Ps framework to refine your bra.mp4

09:09

15 - 52 Using the start stop and continue framework.mp4

05:07

16 - 53 Its time to create your brand strategy.mp4

00:57

Description

Defining your distinctive brand strategy

What You'll Learn?

Defining your distinctive brand strategy
Frame Your Brand Strategy: Starting with Customer and Market Research
Develop Yoru Brand Promise. Building a Unique Position
Define Your Brand Character. Articulating Brand Value
Activate Your Brand Strategy. Connecting with Customer.

Who is this for?

For all businesses

More details

Description
- Malcolm Gladwell once said that the word brand is like the word Africa; it can mean so many different things, all of them important and vastly different from one another. If you say Africa but you're envisioning inner-city Johannesburg while your listener is envisioning Morocco, then it ends up being a not so productive conversation. Brand is the same way. When I say brand, some people think of a logo, others advertising, others brand names or social media. All of these are components of brand, but brand strategy helps you use all of those components in a focused, thoughtful way, so that you're defining your business, not letting it be defined by the market. So, how do you differentiate your brand? You deliberately create a brand strategy. And that's what this course is all about. I'm Lindsay Pedersen, and I'm founder of Ironclad Brand Strategy. I grew up in consumer packaged goods, and I now work with leaders to craft their ownable, distinctive brand strategy, to guide and enable the growth of their business. As a marketer, there are so many different things you could be focusing on. With a deliberate brand strategy, you can assure that you're focusing your time and your energy and your money on the things that are the most closely aligned with your North Star, your brand strategy.

Who this course is for:
For all businesses

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After the International Trade Department, he completed his MBA on "International Marketing" at Çukurova University, and his Ph.D. on "International Business Management" in St. Clements University. He worked as an import-export assistant in the export department of the Göl-Taş Göller region cement factory. After working actively in all operations as an import-export assistant at Acar Group, he continued to work as the Export Manager for the WİNSA brand, a brand of Sabancı Holding. Transferred as Marketing Manager.He worked as a trainer and consultant at TOBB (ITSO) for four years. Vural has been to many countries such as Belgium, the Capital of Europe, Germany, Ukraine and Romania, where he carried out International Marketing and sales, carried out brand management studies and played an important role in increasing Turkey's export potential by creating dealer networks.He is the author of the book "The Man Who Doesn't Give You His Business Card" and "Marketing 3,5". He gives trainings, seminars and speeches on International Branding, Marketing, Sales, Foreign Trade, Export Promotion, Entrepreneurship to National and International companies, especially the companies that are in the top 500 of Turkey. Co-Founder at Q7

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