CPMM - Certified Professional Marketing Manager

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Dr. José J

1:48:13

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1 -Introduction to Marketing Management.mp4

12:42

2 -Market Research and Analysis.mp4

11:01

3 -Consumer Behavior.mp4

11:14

4 -Strategic Marketing Planning.mp4

11:29

5 -Product and Brand Management.mp4

10:13

6 -Digital Marketing.mp4

11:13

7 -Integrated Marketing Communications.mp4

11:10

8 -Sales and Distribution Management.mp4

11:32

9 -Marketing Ethics and Legal Issues.mp4

10:14

10 -Marketing Management Tools and Technologies.mp4

07:25

Description

CPMM, Certified Professional Marketing Manager, Digital Marketing, Expert, Sales Associate, Sales Manager, CMMP

What You'll Learn?

Develop a comprehensive understanding of marketing principles and the role of a marketing manager.
Conduct effective market research and analyze data to inform strategic decisions.
Apply theories and models to understand and predict consumer behavior.
Create and implement strategic marketing plans with clear objectives and measurable KPIs.
Manage the entire product lifecycle and build strong brand strategies.
Utilize digital marketing channels and tools to enhance online presence and performance.
Develop and execute integrated marketing communication strategies for consistent messaging.
Implement effective sales strategies and manage distribution channels efficiently.
Navigate ethical dilemmas and legal requirements in marketing practices.
Leverage marketing tools and emerging technologies to optimize marketing efforts.

Who is this for?

All UG and PG Business, IT, Marketing and Entrepreneurship Students

Interested students to learn about the concepts of Professional Marketing Manager Course topics

Interested students to prepare the certification exam of marketing, sales and digital marketing !

What You Need to Know?

Basic Ideas and Skills of Sales, Marketing & Digital Marketing!

More details

Description
The Certified Professional Marketing Manager (CPMM) course offers an in-depth exploration of core marketing management principles and practices, designed to equip professionals with the skills needed to excel in today's dynamic marketplace. Over ten comprehensive modules, participants will gain a thorough understanding of key topics, including market research and consumer behavior, strategic marketing planning, and the essentials of product and brand management. The course delves into the practical aspects of digital marketing, integrated communications, and sales and distribution management, providing learners with the tools to develop and implement effective marketing strategies and campaigns.
In addition to covering essential marketing concepts, the CPMM course emphasizes ethical considerations and legal compliance, ensuring that professionals can navigate the complex regulatory landscape of marketing. Participants will also explore the latest marketing management tools and technologies, including automation platforms and emerging digital trends. By the end of the course, learners will be well-prepared to lead marketing initiatives, drive business growth, and achieve professional certification as a Certified Professional Marketing Manager.
In this master course, I would like to teach the 10 major topics
Module 1: Introduction to Marketing Management
Module 2: Market Research and Analysis
Module 3: Consumer Behavior
Module 4: Strategic Marketing Planning
Module 5: Product and Brand Management
Module 6: Digital Marketing
Module 7: Integrated Marketing Communications
Module 8: Sales and Distribution Management
Module 9: Marketing Ethics and Legal Issues
Module 10: Marketing Management Tools and Technologies
Enroll now and learn today !
Who this course is for:
All UG and PG Business, IT, Marketing and Entrepreneurship Students
Interested students to learn about the concepts of Professional Marketing Manager Course topics
Interested students to prepare the certification exam of marketing, sales and digital marketing !

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Marketing Strategy

Dr. José J

Instructor's Courses

Achievements on Udemy: "375,000 Enrollments + 184 Countries + 52 Courses of Business, General Management, IT, Software and Systems, Education and Media Studies"Teaching Experience :Award Winning Researcher and Professor Dr. José is a Senior Researcher, Professor and subject matter expert of Business, IT, Systems and Media Studies at UTEL University, Universidad Centro Panamericano de Estudios Superiores - México, IBS-BFSU (International Business School - Beijing Foreign Studies University) China and Honorary and Visiting Professor of NGCEF Australia, ISCIP Canada and Judge of Global Forum on Business Case Study who is an accomplished expert on digital transformation and innovation featuring large enterprises and strategies of startups in digital platform ecosystems.Instructional Design and Curriculum Development Experience :He Designed and Developed more than 5 Specialized Post Graduate Master Degree course for International Business School - Beijing Foreign Studies University (IBS - BFSU). His core expertise is in the area of corporate entrepreneurship, organizational innovation, and learning. Dr. José has a rich mix of teaching and industry experience (More than 15+ Years) working as a business and IT consultant to over 20 very successful start-up businesses along with strategic planning, Digital and IT management support for Global clients. He designed, developed and hosted more than 200+ Corporate Business Websites since 2007 and received more than 10 awards for his enormous graphic and web design works.Interests of Teaching Topics :He has conducted, handled and supervised more than 10,000 students since 2007 and major training sessions for UG, PG Master Degree graduates covering Entrepreneurship Development, Business Management, Human Resource Development, Marketing, Digital Marketing, Financial Markets, Economics, Statistics, Education, Psychology, Personal Development, Multimedia, Information Technology, Software Certification Courses of Microsoft, Oracle, IBM, Cisco, Amazon, Salesforce and Network Security and Cloud Systems. Regular Keynote Speaker of AEIC China and Whither Our Economies (WoE) Lithuania and currently he is guiding 5 Ph.D. Scholars for Business Administration, Computer Science and IT Domains.Certifications, Research and Publications :He is an International Faculty and completed more than 30+ Software, IT and Business Certifications which Includes Brainbench, Adobe, Autodesk, Microsoft, Amazon AWS, IBM Statistics 101, Cisco Network Academy, Kaya Connect London, Cornerstone OnDemand Foundation, Google, UNICEF and UNESCO. He is an Editor of Science Direct PLAS Journal and certified reviewer of Elsevier, Clarivate, Wiley, Science Direct, Springer Nature and IOP Publishers. He published more than 50 research and review articles and 8-12 solo-authored full case studies have been published under his name along with 4 Book chapters and numerous book reviews for international independent book publishers in Germany. He has published more than 10 Research Articles in the WoS & Scopus Listings. Google Scholar Citation 50+, and Research Gate Score is 212.7 with 30+ Citation and 50000+ reads. European Alliance for Innovation (EAI) Score is 16. Honors’ and Awards :Top funding project writer Dr. José received, Best Ph.D. Thesis Award 2018, Distinguished Young Scientist 2017, University Topper (2011-2012), 7 Times received the FCB - Faculty Competency Building Award (2011-2018) and Mr. Perfect Award at 2008.International Memberships and Activities:He is having 35+ International academic and professional bodies’ memberships around the world which Includes IEEE, Oulu Entrepreneurship Society - Finland, Middle East Research Institute, Internatioal Entrepreneurs Association, Africa Society of Association Executives (AfSAE), Association of Strategic Marketing, National Science Teaching Association, ISPIM - International Society for Professional Innovation Management, ITPA - Information Technology Professionals Association and IAENG - Society of Operations Research and He is serving as a volunteer for Scopus, Web of Science and ABDC Indexed journal’s editorial and reviewer board member for more than 30+ Journals and reviewed 200+ articles since 2019.

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