Copywriting Bootcamp: Your Complete Guide to Copywriting

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Phil Ebiner,Video School,Brian Birmingham

5:03:10

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1 - Introduction & What is Copywriting

1 - Welcome to Class Copywriting Course.mp4

04:46

2 - Quick Tips to Improve Your Copywriting Copywriting Course.mp4

02:00

3 - Copywriting-Workbook.pdf

3 - Copywriting-Workbook-Complete.pdf

3 - Download the Exercise Workbook Copywriting Course.html

4 - Copywriting-Course-Slides.pdf

4 - Download the Course Slides Copywriting Course.html

5 - What is Copywriting & What does a Copywriting Job Look Like.mp4

03:28

6 - Tips to Improve Your Course Taking Experience Copywriting Course.mp4

01:07

2 - The Marketing Campaign

7 - What Does an Effective Marketing Campaign Look Like Copywriting Course.mp4

06:49

3 - Understand Or Create a Brands Voice

8 - Copywriting Begins with the Brand Voice Copywriting Course.mp4

02:17

9 - Lets Look at Examples of Brand Voice Copywriting Course.mp4

03:48

10 - Exercise 1 Know Your Brand Voice Copywriting Course.mp4

02:02

11 - Exercise 1 Review Our Brand Voice Copywriting Course.mp4

05:43

4 - The Brainstorming Process of a Copywriter

12 - How to Brainstorm Better Tips from a Copywriter Copywriting Course.mp4

03:42

13 - Exercise 2 Write 1015 Words Copywriting Course.mp4

00:38

14 - Exercise 2 Review Our Words & Phrases Copywriting Course.mp4

02:44

5 - Know the Market and the Competition

15 - Learn How to Understand Your Market & Competition as a Copywriter.mp4

04:09

16 - Case Study Understanding My Market Using Research & Analytics.mp4

08:52

17 - Exercise 3 Understanding Your Market Copywriting Course.mp4

00:18

18 - Exercise 3 Review Understanding Our Market Copywriting Course.mp4

12:22

6 - Business to Consumer B2C versus Business to Business B2B Copywriting

19 - What is B2C Business to Consumer & B2B Business to Business Marketing.mp4

05:06

20 - Case Study Two Important Things to Do When Writing to a Business.mp4

04:46

21 - Exercise 4 Write a Template B2B Email Copywriting Course.mp4

00:21

22 - Exercise 4 Review Our B2B Email Template Copywriting Course.mp4

07:02

7 - Headlines Subject Lines and Taglines

23 - The 3 Cs of Effective Headline Copy Copywriting Course.mp4

03:03

24 - Examples of Great Headlines Copywriting Copywriting Course.mp4

10:14

25 - Case Study Analysis of Effective YouTube Titles Copywriting Course.mp4

06:53

26 - Exercise 5 Come Up with a Headline for Your Company Copywriting Course.mp4

01:15

27 - Exercise 5 Review Our Company Headline Copywriting Course.mp4

10:07

8 - Webcopy Websites Landing Pages and Calls to Action

28 - What Does Effective Website Copywriting Look Like Copywriting Course.mp4

03:08

29 - What is a CTA Tips for a Better Call to Action Copywriting Course.mp4

02:49

30 - Lets Look at Great Website Copy Copywriting Course.mp4

06:21

31 - Exercise 6 Write Sample Webcopy Copywriting Course.mp4

01:26

32 - Exercise 6 Review Our Sample Webcopy Copywriting Course.mp4

08:42

33 - Case Study Analyzing Phils Website Home Page Copywriting Course.mp4

10:26

9 - Email Copy Improve Your Email Marketing

34 - Why Email is Relevant and Important Copywriting Course.mp4

03:04

35 - Tools and Tips for Growing an Email List Copywriting Course.mp4

03:48

36 - Subject Line Tips What Makes People Open Your Emails Copywriting Course.mp4

07:20

37 - Lets Look at Great Email Copy Copywriting Course.mp4

08:33

38 - What Emails Should You Write Here are Several Examples Copywriting Course.mp4

03:13

39 - Qualities of Effective Promotional Emails Copywriting Course.mp4

08:01

40 - Case Study Phils Email Marketing Strategies and Copy Examples.mp4

13:57

41 - Exercise 7 Write a Promotional Email Copywriting Course.mp4

00:48

42 - Exercise 7 Review Our Promotional Email Copywriting Course.mp4

03:45

10 - Copywriting for Social Media

43 - Choosing a Social Media Platform Copywriting Course.mp4

03:37

44 - What Types of Posts Should You Write Copywriting Course.mp4

04:45

45 - Similarities When Writing on Multiple Platforms Copywriting Course.mp4

11:57

46 - Differences When Writing on Multiple Platforms Copywriting Course.mp4

09:24

47 - Social Media Tips & Tricks for More Engagement Copywriting Course.mp4

04:43

48 - THINK A Better Way to Write for Social Media Copywriting Course.mp4

01:30

49 - Case Study How I Utilize Multiple Platforms to Increase Engagement.mp4

05:00

50 - Exercise 8 Write Copy for Facebook & Instagram Copywriting Course.mp4

00:28

51 - Exercise 8 Our Facebook & Instagram Posts Copywriting Course.mp4

04:25

11 - Copywriting for Audio Visual Content

52 - What is AV Audio Visual Content Copywriting Course.mp4

02:24

53 - How Do You Conceptualize and Script Effective AV Content for Your Campaign.mp4

12:28

54 - Tips for Writing Better AV Content Copywriting Course.mp4

07:41

55 - Case Study Phils DIY Promotional Videos Copywriting Course.mp4

05:09

56 - Exercise 9 The Video Spot Copywriting Course.mp4

00:33

57 - Exercise 9 Review Our Video Spot Copywriting Course.mp4

10:18

12 - Crafting a Campaign Roll Out Strategy

58 - Introduction to this Section Copywriting Course.mp4

01:32

59 - Creating a Marketing Campaign with No Audience Copywriting Course.mp4

05:33

60 - Creating a Marketing Campaign with a Limited Audience Copywriting Course.mp4

03:32

61 - Creating a Marketing Campaign with an Existing Audience Copywriting Course.mp4

03:52

13 - Finding Paid Work as a Copywriter

62 - How to Find a Copywriting Job Copywriting Course.mp4

04:03

63 - Template Email Introduction & Pitch Copywriting Course.html

14 - Course Conclusion

64 - Thank You Copywriting Course.mp4

01:23

Description

You Can Write Copy that Sells: Social Media, Headlines, Email Marketing, Websites & Landing Pages, Content Writing+More!

What You'll Learn?

You will learn how to write the best copy for any part of a business or marketing campaign
Write better headlines that catch more attention
Write better copy for website landing pages
Write better promotional emails and product announcements
Write better social media posts that get more engagement
Write copy for audio visual content such as YouTube videos, commercials, and viral campaigns
Craft a complete campaign roll out strategy
Build a portfolio and get clients as a copywriter
Create a brand voice and style that works to sell
Understand your market and competition to better write copy
Know the difference between B2B and B2C marketing
Come away with a complete understanding of modern copywriting

Who is this for?

Any businesses or brands looking to improve their marketing with better copywriting

Anyone who wants to write better emails, headlines, social media posts, website landing pages

Entrepreneurs looking to grow their businesses

Anyone who works for another business and needs to learn modern copywriting practices

What You Need to Know?

A desire to improve your copywriting

You don't need any experience copywriting before, we'll teach you everything in this course

More details

Description
Do you want to learn copywriting so you can better grow a business, make more sales, and engage with customers?
Whether you have your own business, work for another business, or want to get a job as a copywriter, this course will cover everything you need to know to master copywriting in the modern world.
What sets this copywriting course apart?
Not only will you learn modern best practices of a copywriter, you will also learn how to put together a complete marketing campaign for any type of business, brand or product launch.
By the end of this course you'll know how to write better copy for emails, social media posts, marketing campaigns, video content, web pages, and more.
Enroll today and get instant access to:
5 hours of premium video content
Downloadable copywriting activity workbook
Downloadable course slides with all our tips & best practices
Fun practice activities
Copywriting templates
Premium instructor support
Lifetime access to course updates
With this copywriting course, you will learn how to:
Structure an effective marketing campaign
Create a brand's voice and style
Analyze the market and competition
Write Business to Consumer (B2C) and Business to Business (B2B) marketing content
Write great headlines that instantly capture attention
Write better webcopy for landing pages with effective calls to action
Write promotional emails and product announcements
Write better social media posts that create more engagement with your followers
Write for audio visual content such as YouTube videos and viral posts
Get clients and land a job as a copywriter
and so much more!
Who is this course for?
This copywriting course is for anyone looking to start a new campaign from scratch for their personal business, brand or start up. This course is great for beginners who want to learn the ins and outs of copywriting and get their start in the profession, and marketing professionals looking to sharpen their skills.
Everyone who takes this course will come away with the knowledge and skills to write the best copy for any part of any campaign, and how to start landing projects and building your professional portfolio. You will also come away with a comprehensive strategy and effective copy, that can be utilized across all platforms for your own personal campaign.
Who are your instructors?
This copywriting course is led by two instructors: Brian Birmingham, a professional copywriter who currently works in the film, television and gaming industry writing ad content, special shoot scripts, print copy and more; and Phil Ebiner, a video producer and online content creator who has sold products to millions of people around the world.
If you want to quickly and easily learn copywriting, this is the course for you.
Cheers,
Phil Ebiner & Brian Birmingham
Who this course is for:
Any businesses or brands looking to improve their marketing with better copywriting
Anyone who wants to write better emails, headlines, social media posts, website landing pages
Entrepreneurs looking to grow their businesses
Anyone who works for another business and needs to learn modern copywriting practices

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Copywriting

Phil Ebiner

Instructor's Courses

great courses for beginnersI'll teach you the skills necessary to stand out from the crowd. Whether it’s a personal passion or a business pursuit, you can learn video, photography, art, design, marketing skills and more here.learn by doingStep-by-step tutorials and project-based learning.get supportOne-on-one support from experts that truly want to help you.don’t stress. have fun.more about philMy professional background is in video production and editing. I graduated from Loyola Marymount University's School of Film and Television in 2011. Since then, I've worked on thousands of projects that have appeared in movie theaters, film festivals, television and online.Today, I create all kinds of things from photographs that can be seen on my Instagram to homemade sourdough bread that feeds my family. Who knows where life will take me. But I know wherever I am, I'll be creating.Since 2012, I've been creating online courses that over two million students from around the world have taken. Course topics include everything from photography and video to design and business courses. If I can't teach it , I collaborate with other experts who share their skills with absolute beginners.I can't wait to see you in class!- Phil

Video School

Instructor's Courses

Learn creative skills, from absolute beginner to advanced mastery. Video School exists to help you succeed in life. Each course has been hand-tailored to teach a specific skill from photography and video to art, design and business.Whether you’re trying to learn a new skill from scratch, or want to refresh your memory on something you’ve learned in the past, you’ve come to the right place.Education makes the world a better place. Make your world better with new skills!Our courses can be watched 24/7 wherever you are. Most are fully downloadable so you can take them with you. You can also view them on mobile devices with the Udemy mobile app.All courses have a 30-day money-back guarantee so that you can check it out, make sure it’s the right course for you, and get a refund if it’s not!

Brian Birmingham

Instructor's Courses

I work in the Film and Television industry as a copywriter, where I spend my days writing everything from print taglines and trailer copy to special shoot scripts and additional film dialogue. I've contributed to a variety of high profile campaigns, ranging from Toy Story 4, to A Beautiful Day in the Neighborhood, to Black Panther, and many more.I have always had a passion for film and writing. I received my Bachelor's degree in screenwriting from one of the U.S.'s top film schools, Loyola Marymount University. While there, I interned as a script reader at several production companies, including Jerry Bruckheimer, Happy Madison and DreamWorks. Ever since, I have dedicated myself to learning, understanding and refining the craft of writing, and continue to do so every day in my personal and professional work.

Udemy

View courses Udemy

Students take courses primarily to improve job-related skills.Some courses generate credit toward technical certification. Udemy has made a special effort to attract corporate trainers seeking to create coursework for employees of their company.