Content Strategy for Marketers

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Amanda Milligan

34:42

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01 - Introduction

01 - Content strategy The nuts and bolts.mp4

00:52

02 - 1. Identifying Your Content Objectives

01 - Auditing your current marketing efforts.mp4

02:50

02 - Selecting your primary content goals.mp4

03:18

03 - 2. Discovering Where Your Audience Is Online

01 - Researching your audience as you build your content strategy.mp4

03:10

02 - Surveying your audience as you build your content strategy.mp4

03:19

03 - Assessing content channels for your strategy.mp4

03:06

04 - 3. Building a Content Strategy Based on Objectives and Audience

01 - Content for increasing brand awareness.mp4

03:05

02 - Content for building brand community.mp4

03:04

03 - Content for improving brand authority.mp4

03:08

04 - Content for generating leads.mp4

02:37

05 - 4. Measuring the ROI of Your Content Strategy

01 - Matching objectives to metrics in your content strategy.mp4

02:42

02 - Working with relevant teams SEO, email, and others.mp4

02:33

06 - Conclusion

01 - Building your content framework.mp4

00:58

Description

Hone your marketing skills by focusing on the nuts and bolts of your content strategy. In this course, content marketing expert Amanda Milligan outlines key aspects of your strategy. She goes over how to identify your content objectives, discover where your audience is online, build a strategy unique to your objectives and audience, and measure the ROI of your content strategy. Plus, Amanda explains how to construct a framework for developing a content strategy. Having this foundation sets you up for success in fleshing out your content plan.

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Content Marketing

Content Creation

Amanda Milligan

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Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.