Content Marketing: Producing and Promoting Live Video

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Melodie Tao

41:46

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01 Introduction

001 The power of live video.mp4

01:36

02 Live Video Styles

001 Live educational videos.mp4

02:39

002 Live interview videos.mp4

02:17

003 Live demo videos.mp4

02:30

004 Live video tours.mp4

02:44

03 Creating Live Video Content

001 When to create live video.mp4

02:12

002 Different live video platforms.mp4

04:24

003 Preparing for your live video.mp4

01:53

004 Introductions and conclusions in your live video.mp4

02:49

005 Creating engagement during live videos.mp4

01:48

04 Promoting Your Live Video

001 Building your live video audience.mp4

02:58

002 Sharing your live video.mp4

03:21

003 Repurposing your live video.mp4

03:47

05 Launching Live Video

001 Tools for live video.mp4

03:20

002 Visuals for live video.mp4

02:31

06 Conclusion

001 Start creating live videos.mp4

00:57

Description

As consumers seek more engagement, live video continues to increase in value for marketers. Most popular social networks offer a live video option, but they don’t all have the same features. In this course, instructor Melodie Tao eliminates the intimidation factor of going live by walking you through step by step how to promote, create, and integrate live video into your marketing plan, even if you have never done it before. Melodie covers easy ways to use live video for branding, community building, and generating revenue. She explains different types of live videos, then shows you how to structure and prepare in order to build engagement with your audience. Melodie discusses how to promote your live video and repurpose your content to generate more visibility. She talks about the basic tools to create visually appealing and quality content. This course is designed to make live video marketing an easy, fun, and profitable experience.

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Content Marketing

Melodie Tao

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Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.