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Content Marketing Foundations

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Brian Honigman

53:18

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  • 01 - What is content marketing.mp4
    01:40
  • 01 - Setting strategic goals.mp4
    03:25
  • 02 - Defining your audience.mp4
    02:58
  • 01 - Finding relevant topic ideas.mp4
    03:12
  • 02 - Organizing topics into categories.mp4
    03:04
  • 01 - Tips for successful storytelling.mp4
    03:26
  • 02 - Selecting the right type of content.mp4
    03:21
  • 01 - Formatting content for a frictionless experience.mp4
    03:45
  • 02 - Formatting content for distribution.mp4
    02:48
  • 01 - Promoting with owned and shared media.mp4
    03:05
  • 02 - Promoting with earned and paid media.mp4
    03:18
  • 01 - Integrating content across departments.mp4
    02:25
  • 02 - Repurposing content to earn more benefits.mp4
    02:57
  • 01 - Attributing content actions to results.mp4
    03:10
  • 01 - Conveying thought leadership with content.mp4
    03:01
  • 02 - The key to the quality versus quantity debate.mp4
    03:18
  • 03 - Experimenting beyond best practices.mp4
    03:13
  • 01 - Staying updated on content marketing.mp4
    01:12
  • Description


    A well-crafted content marketing strategy can greatly increase visibility of your brand, help build credibility, and create an enduring relationship with your audience. Expert marketing consultant Brian Honigman explains content marketing concepts and benefits, then explores a step-by-step approach for organizations of all sizes to succeed with this strategic marketing approach. Brian covers how to create a content plan, choose content types, and develop an editorial calendar. He then explores how to write, edit, and design content, as well as how to choose the right mix of content and curate it for maximum impact.

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    Brian Honigman
    Brian Honigman
    Instructor's Courses
    Hi, I’m Brian! A Philadelphia based marketing consultant and adjunct professor at Kellogg and UFM. I help organizations earn meaningful results with digital marketing, social media, and content marketing by providing consulting services, training workshops, coaching programs, content writing, and teaching courses. Since starting my own consulting practice in June 2013, I’ve had the pleasure of advising everyone from entrepreneurs at growing startups to marketing leaders at top NGOs and Fortune 100 companies. Think of my support as continuing education on marketing and career development to help you be more effective. Named a “digital marketing expert” by Entrepreneur and a “top social media pro” by Social Media Examiner, I’m a program leader at the Kellogg School of Management at Northwestern University and a visiting professor at Francisco Marroquín University at their business school based in Guatemala. In addition, I teach marketing and career advancement courses for LinkedIn’s education platform, LinkedIn Learning, where my courses have been taken by over 300,000+ students from the U.S. Air Force, Amazon, Nestle, McDonald’s, and other organizations. I’ve been honored to consult, coach, and train a diverse range of clients, including the United Nations Development Programme, the Weather Company, Medium, Thomson Reuters, NATO, People Magazine, Taboola, Sprout Social, Percolate, Wix, Adobe, and others. Prior to running my own business, I started my career working at a local magazine, followed by managing a roster of clients at a Pittsburgh-based agency, and lastly, ran marketing for a list of major fashion brands at the conglomerate, Marc Ecko Enterprises. Let's work together! Send me an email at [email protected] or visit brianhonigman.com. Specialties: Marketing Strategy, Content Marketing, Content Strategy, Content Creation, Content Production, Content Marketing Training, Content Marketing Consulting, Social Media, Social Media Marketing, Social Media Strategy, Social Media Training, Social Media Marketing Consulting, Career Coaching, and Career Coaching for Marketers.
    LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.
    • language english
    • Training sessions 18
    • duration 53:18
    • English subtitles has
    • Release Date 2023/12/13