Content Marketing: Distribution Strategy

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Ross Simmonds

44:33

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01 - Introduction

01 - Content distribution strategies for marketers.mp4

00:51

02 - 1. Creating Content Worth Spreading for Marketing Success

01 - Identifying what content people want.mp4

03:48

02 - Surfacing existing content opportunities.mp4

04:48

03 - Confirming your pillar content for repurposing.mp4

05:49

04 - Ensuring content channel and audience alignment.mp4

05:36

03 - 2. Using Content Distribution and Repurposing Strategies

01 - Content distribution mapping.mp4

04:57

02 - Content repurposing for marketing success.mp4

04:24

03 - Content resharing for marketing success.mp4

04:16

04 - Defining your content marketing distribution engine.mp4

04:44

05 - Analyzing data for insights.mp4

04:34

04 - Conclusion

01 - Commence distribution.mp4

00:46

Description

Creating and executing on a strong content marketing strategy is critical in today's multichannel landscape. In this course, instructor Ross Simmonds shows you how to effectively audit, build, distribute, and measure your content assets across channels, so that you can maximize the impact of your content for business success. Ross explains how to identify what content people want, surface existing content opportunities, identify a pillar piece of content that you can repurpose, and ensure alignment between your content and audience. He also walks you through several content redistribution and repurposing strategies.

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Content Marketing

Ross Simmonds

Instructor's Courses

Ross Simmonds is the founder of Foundation, a content marketing agency that combines data and creativity to develop & serve ambitious B2B brands. Foundation provides content marketing services to organizations all over the world ranging from some of the fastest-growing startups & consumer products to the Fortune 500. Ross and the team at Foundation have launched marketing initiatives that reach millions of people on channels like LinkedIn, Instagram, Facebook, Twitter, & YouTube. In addition, they've planned, created and distributed content assets that have resulted in millions in revenue for a wide range of brands.

Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.