Conquering the Inbox Build a B2C Email Marketing Strategy

Focused View

51:47

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01 - Introduction

01 - Succeeding in email marketing.mp4

01:16

01 - succeeding in email marketing.zip

02 - 1. Deeloping Your Newsletter

01 - Rules of rendering.mp4

02:54

01 - rules of rendering.zip

02 - Essential ecommerce newsletters.mp4

02:16

02 - essential ecommerce newsletters.zip

03 - 2. Organizing Your Email Calendar

01 - When to send.mp4

02:12

01 - when to send.zip

02 - Ecommerce eents to watch.mp4

02:59

02 - ecommerce eents to watch.zip

03 - Building a calendar.mp4

02:23

03 - building a calendar.zip

04 - 3. Understanding Your Data

01 - Delierability 101.mp4

02:34

01 - delierability 101.zip

02 - Identifying important metrics.mp4

02:46

02 - identifying important metrics.zip

05 - 4. List Growth Tactics

01 - Onsite list growth tactics.mp4

02:33

01 - onsite list growth tactics.zip

02 - External list growth tactics.mp4

02:53

02 - external list growth tactics.zip

06 - 5. Automations and Workflows

01 - Setting up automations.mp4

02:33

01 - setting up automations.zip

02 - Welcome messages.mp4

02:56

02 - welcome messages.zip

03 - Recoering abandoned cart sales.mp4

02:32

03 - recoering abandoned cart sales.zip

04 - Encouraging additional purchases.mp4

02:50

04 - encouraging additional purchases.zip

07 - 6. Segmentation Strategies

01 - Proen segmentation strategies.mp4

02:59

01 - proen segmentation strategies.zip

02 - Segmentation logic.mp4

02:42

02 - segmentation logic.zip

08 - 7. Email Marketing Manager Mastery

01 - Choosing your tech stack.mp4

03:12

01 - choosing your tech stack.zip

02 - Holiday email marketing guardrails.mp4

02:49

02 - holiday email marketing guardrails.zip

03 - Reporting to your boss.mp4

03:09

03 - reporting to your boss.zip

09 - Conclusion

01 - Progress instead of perfection.mp4

01:19

01 - progress instead of perfection.zip

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.