Communications for Better Technology Deployments

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Doru Catana

3:30:48

100 View

1. Course Overview

1. Course Overview.mp4

01:43

2. Introduction

1. Welcome.mp4

02:11

2. Communication 101.mp4

06:43

03. Prelaunch

01. Module Overview and Resource Assessment.mp4

03:16

02. Identifying Business Partners and Joint Ventures.mp4

07:47

03. Customer Promotional Communication.mp4

01:29

04. Focus - Why Should Anyone Care About Your Product.mp4

06:26

05. Content - What Do You Create During Prelaunch.mp4

04:55

06. Method - What Are the Mediums of Communication.mp4

07:03

07. Building Momentum.mp4

04:30

08. Usability and Communication During the Onboarding Process.mp4

03:33

09. Make Them Do It.mp4

03:12

10. The Sandbox Model.mp4

03:02

11. Explainer Videos.mp4

04:41

12. Support.mp4

02:19

13. Module Summary.mp4

01:35

04. The Launch

01. Module Overview.mp4

02:15

02. Getting Clients and Market Understanding.mp4

07:16

03. Competitive Research.mp4

05:17

04. Client Avatar.mp4

04:42

05. Getting Attention.mp4

07:42

06. Your List.mp4

09:14

07. Ad Campaigns.mp4

05:55

08. Partnerships.mp4

06:49

09. From Prospect to Client.mp4

03:22

10. Advanced Copywriting Pt. 1.mp4

07:21

11. Advanced Copywriting Pt. 2.mp4

05:30

12. Video Creation.mp4

08:04

13. Google Analytics.mp4

06:31

14. Module Summary.mp4

03:46

5. Ongoing Management

1. Module Overview.mp4

02:58

2. The NewExisting Clients Axis.mp4

07:19

3. Ongoing Management of Your Ad Campaigns.mp4

05:14

4. Affiliate Marketing.mp4

06:04

5. Your Newsletter.mp4

07:35

6. Your Content Factory.mp4

06:37

7. Social Media.mp4

07:15

8. Module Summary.mp4

05:12

6. Support

1. Support Layers.mp4

04:26

2. Support Solutions and Software.mp4

05:05

3. Case Study - Zappos.mp4

02:59

4. Course Key Takeaways.mp4

01:55

Description

Good software is not just code, it's also good communication. This course covers everything from doing a proper product launch, ongoing communication, offering great support, and fine-tuning your company message.

What You'll Learn?

At the core of all successful products, there is a solid communications plan. This course, Communications for Better Technology Deployments, aims to offer a complete understanding of how to create a comprehensive communication plan that works for you. First, you will learn the fundamentals of good communication and why it's so important, and then you will go through all the steps required for a successful product launch. You'll learn how to keep your management consistent and you'll finish by going over techniques for impeccable customer support. The course tackles basic principles such as why you should communicate in the first place, moving onto how to discuss channels and the message itself. All of these principles come with a strong emphasis on practical examples and tools so that you can implement what you learned. By the end of this course, you'll not only be able to create a detailed, high-quality action plan for your communications, but you'll also be better equipped to execute it gracefully.

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Communication Skills

Doru Catana

Instructor's Courses

Audacious Leap, the digital marketing agency I founded has created and run hundreds of projects in dozens of industries ranging from notebook manufacturers in Australia, to bikes in Dublin Ireland, iOS apps and lawyers in Canada, real estate & stationery in the US, tennis supplements in France and business consulting in the Netherlands, I decided to share my experience from both successful and not-so-successful campaigns in the form of a series of marketing courses. All my courses are based on experience in the real world and are not read from a book. You will get in minutes the essence of 10+ years of online marketing experience.

Pluralsight

View courses Pluralsight

Pluralsight, LLC is an American privately held online education company that offers a variety of video training courses for software developers, IT administrators, and creative professionals through its website. Founded in 2004 by Aaron Skonnard, Keith Brown, Fritz Onion, and Bill Williams, the company has its headquarters in Farmington, Utah. As of July 2018, it uses more than 1,400 subject-matter experts as authors, and offers more than 7,000 courses in its catalog. Since first moving its courses online in 2007, the company has expanded, developing a full enterprise platform, and adding skills assessment modules.