Color and Cultural Connections

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Nicte Cuevas

35:52

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01 Introduction

001 The impact of color across cultures.mp4

02:06

02 The History of Color

001 The meaning of color across cultures.mp4

02:08

002 Color emotion and perception.mp4

02:05

003 Color psychology.mp4

02:48

004 Cultural appropriation through color.mp4

04:03

005 Gendered marketing through color.mp4

02:05

03 Color Across Cultures

001 Art movements and color culture.mp4

02:46

002 Color and cultural heritage.mp4

03:54

003 Flag colors.mp4

02:44

04 Leverage Color in Design

001 Culturally conscious marketing.mp4

02:43

002 Culturally conscious visuals.mp4

04:14

003 Validating cultural accuracy.mp4

03:07

05 Conclusion

001 Final thoughts.mp4

01:09

Description

Join graphic designer and brand strategist Nicte Cuevas as she discusses the impact color has across cultures and how the hues we use in our branding and work can shift perception. Nicte explains how color can hold different meaning across global cultures. She discusses how color psychology can shift or shape purchasing influences or create a divide among cultures. She helps you understand how cultural misappropriation can create a divide in communities and affect the perception of any brand. Nicte points out how gendered marketing through color can shift across the world. She shares the importance of understanding the role color plays when it comes to cultural heritage, and how using the wrong hue can shift the meaning when you market on a global scale. She explains how brands can partner with communities and experts avoid misunderstandings related to color language. In conclusion, Nicte shares her thoughts on how you can use color and culture to truly connect with an audience.

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Color Theory

Color Grading

Nicte Cuevas

Instructor's Courses

I help visionary companies create sustainable solutions that increase brand awareness, bolster brand loyalty, and maximize marketing outcomes through intentional ingenuity. As a bilingual brand strategist and graphic designer, I use empathy-driven methods, color psychology, cultural communication, and intentional messaging tools to amplify businesses with purpose-driven stories. As a LinkedIn Learning instructor, I empower thousands worldwide with courses on branding, color psychology, and design. My experiences as a military spouse, heighten my commitment to detailed-focused collaborations with my clients while remaining adaptable and communicative. I’ve been featured in: LinkedIn Top Voice in Design 2022, Graphic Design USA People to Watch 2015 & 2020, Adobe Creative Cloud/Behance Live, Adobe Spark, Adobe MAX, CNBC Grow, Twitter, Small Biz Daily, and PLANN.

Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.