Cold Email Prospecting

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Miles Croft and CRFT Productions

1:13:39

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[1] Introduction

[1] Welcome and what you will learn in this course.mp4

02:12

[2] Fishing for prospects.mp4

02:47

[3] Cold email prospecting rules.mp4

04:32

[2] 1. Laying the Bait

[1] Optimize for various devices.mp4

03:10

[2] Subject line.mp4

04:46

[3] Preview text.mp4

03:37

[4] Pattern interrupt.mp4

04:53

[5] Keep it clean.mp4

02:44

[3] 2. Reeling Them In

[1] Keep it short.mp4

03:03

[2] Have a structure.mp4

06:46

[3] Add value.mp4

03:48

[4] Personalize it.mp4

03:59

[4] 3. Getting the Next Action

[1] Show value to them.mp4

02:19

[2] Calls to action.mp4

02:55

[3] Following up.mp4

03:11

[4] Breakup emails.mp4

04:38

[5] 4. Additional Considerations

[1] Examples Good.mp4

04:02

[2] Examples Bad.mp4

04:12

[3] Testing and adapting.mp4

03:33

[6] Conclusion

[1] Conclusion.mp4

02:32

Description

Getting the attention of sales prospects you have no existing relationship with is difficult, particularly over email. If we can't reach our prospects in-person or over the phone, how can we begin to build a relationship and start them on our sales journey? While email bypasses gatekeepers, reaches prospects wherever they are, and is readily available, it's often misused, squandering valuable opportunities. In this course, sales professional and prospecting coach Miles Croft helps you compile cold prospecting emails to send directly to individuals you wish to sell to today. This course is not focused on mass email marketing campaigns but on targeting your most wanted prospects and maximizing the chances of success. Join Miles as he explains how he writes and sends highly-effective cold emails using proven psychological techniques. He provides clear, step-by-step guidance on both catching the prospect's attention and enticing them into undertaking your chosen next action.

This course was created by Miles Croft. We are pleased to host this training in our library.

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Email Marketing

Miles Croft and CRFT Productions

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.