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A cold email is an email that is sent to someone who is neither expecting the email nor has a relationship with the sender. A cold email is an email where the sender and receiver do not know each other exactly and have not had a conversation before. Cold email is used with the purpose of trying to establish a working relationship with the other party. In other words, a cold email is an email that you send to a potential customer who has no previous relationship with you. Cold email can be considered something similar to cold calling, except that it is much less annoying and imposing.
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