Change Management: from CRO to an Experimentation Culture

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Ruben de Boer

5:20:29

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1 - Introduction

1 - Course goals structure and benefits.mp4

03:46

1 - my linkedin profile.zip

2 - Captions and playbak rate.html

3 - Change management from CRO to Experimentation culture.mp4

05:38

4 - Why experimentation.mp4

04:08

5 - Conversion-Ideas-Change-Management-course-models.pdf

5 - Course material.mp4

00:52

5 - experimentation maturity models questionnaire.zip

2 - Understanding your organization and manager contact person

6 - Assessing the current situation.mp4

02:26

6 - Slides-chapter-2.pdf

7 - Understanding the organization.mp4

05:47

8 - Understanding your manager contact person.mp4

04:14

9 - A first glimpse of the experimentation program.mp4

03:17

10 - Finding your allies.mp4

03:03

11 - Force field analysis.mp4

04:00

12 - Understanding your organization and manager wrap up.mp4

01:49

3 - Assessing the current experimentation maturity

13 - Experimentation maturity.mp4

01:51

13 - Slides-chapter-3.pdf

14 - Experimentation maturity models.mp4

06:32

14 - conversion ideas experimentation maturity model questionnaire.zip

15 - Getting to the next stage.mp4

02:21

16 - Assessing the current maturity level maturity scan.mp4

03:19

16 - maturity questionnaire see questions tab.zip

17 - Interviews and asking questions.mp4

09:16

18 - Assessing the current experimentation maturity wrap up.mp4

01:22

4 - Company culture

19 - Company culture.mp4

01:36

19 - Slides-chapter-4.pdf

20 - Mindset for experimentation.mp4

07:32

21 - Company structure and crossteam collaboration.mp4

03:53

22 - Leadership rewards and decisions.mp4

09:03

22 - ted talk catherine price.zip

23 - The counterbalance.mp4

06:11

23 - the counterbalance article.zip

24 - Company culture wrap up.mp4

02:27

5 - Scope alignment

25 - Scope alignment of experimentation.mp4

02:28

25 - Slides-chapter-5.pdf

26 - Alignment with business goals and operations.mp4

05:12

27 - OEC.mp4

02:41

28 - Where experimentation takes place.mp4

03:06

29 - The goal of experimentation.mp4

03:59

30 - Scope alignment wrap up.mp4

02:01

6 - Team team goals

31 - Slides-chapter-6.pdf

31 - Team team goals.mp4

01:36

32 - Team members.mp4

04:19

33 - Theory of constraints analysis.mp4

06:08

33 - coding for ab testing course.zip

34 - Centralized decentralized and CoE models.mp4

04:46

35 - CoE as the enabler for experimentation.mp4

04:00

36 - Training education.mp4

05:31

36 - the complete conversion rate optimization course.zip

37 - Team goals dashboards.mp4

03:37

38 - Team team goals wrap up.mp4

02:01

7 - Data tooling automation

39 - Data tooling automation for Experimentation.mp4

02:49

39 - Slides-chapter-7.pdf

40 - Trust for tools and data.mp4

02:55

41 - Experimentation tool.mp4

04:55

41 - my article on serverside experimentation.zip

41 - spotifys experimentation platform.zip

41 - zalando experimentation platform.zip

42 - Automation.mp4

03:32

42 - airtable course.zip

42 - evidencebased prioritization article.zip

42 - evidencebased prioritization in airtable article with video.zip

43 - Experimentation process and insights tool.mp4

02:55

43 - metaanalyses article.zip

44 - Tooling data automation wrap up.mp4

01:50

8 - The CRO and experimentation process

45 - Slides-chapter-8.pdf

45 - The Conversion Rate Optimization and Experimentation process.mp4

01:16

46 - From CRO process to Experimentation process I.mp4

04:32

47 - From CRO process to Experimentation process II.mp4

07:16

48 - Types of experiments.mp4

04:40

49 - Research.mp4

02:51

50 - Prioritization.mp4

03:58

50 - evidencebased prioritization article.zip

50 - evidencebased prioritization in airtable article with video.zip

51 - CRO and experimentation process wrap up.mp4

01:55

52 - Assessing the current situation wrap up.mp4

02:32

9 - Writing a change plan Improving the experimentation maturity

53 - Slides-chapter-9.pdf

53 - Your change management plan.mp4

00:59

54 - Writing a change management plan.mp4

05:16

55 - Presenting your change management plan.mp4

03:06

56 - Preparing for difficult questions.mp4

03:11

57 - Writing your change management plan wrap up.mp4

01:44

10 - Change model

58 - Introduction to the change management.mp4

04:18

58 - Slides-chapter-10.pdf

59 - System 2 and change.mp4

03:29

60 - System 1 and change.mp4

03:11

61 - The physical environment for successful change.mp4

04:29

62 - The social environment for successful change.mp4

02:06

63 - Rewards rules for successful change.mp4

05:43

64 - Experiment.mp4

02:32

65 - Incorporate organizational experimentation into your work.mp4

02:51

66 - Change examples for inspiration.mp4

06:00

66 - case desiree van der horst.zip

67 - Change management wrap up.mp4

01:40

11 - Soft skills for change and performance

68 - Slides-chapter-11.pdf

68 - Soft skills for change and performance.mp4

02:02

69 - Personal influence on the change process.mp4

05:11

70 - Communication skills.mp4

08:11

70 - Growing-Happy-Clients-Client-Colour-Cheatsheet-1.pdf

71 - Dealing with resistance.mp4

07:30

72 - Consultancy.mp4

05:07

73 - Soft skills for change and performance wrap up.mp4

02:20

12 - Personal growth for change and performance

74 - Slides-chapter-12.pdf

74 - Your personal growth for change and performance.mp4

02:53

75 - Why personal change is difficult.mp4

02:45

76 - Differences between CRO and personal growth.mp4

05:13

77 - Setting personal goals.mp4

07:44

78 - The personal growth process.mp4

06:03

79 - Personal growth wrap up.mp4

01:42

80 - Implementing the change wrap up.mp4

02:35

13 - Evaluate reflect next steps

81 - Evaluate reflect.mp4

06:07

81 - Slides-chapter-13.pdf

82 - Next steps.mp4

01:50

14 - Final words

83 - Keep learning.mp4

03:38

83 - Slides-chapter-14.pdf

84 - Wrap up of the course.mp4

02:35

85 - Thank you.mp4

02:44

85 - coding for ab testing course.zip

85 - cro process insights in airtable course.zip

85 - cro tips newsletter.zip

85 - my linkedin profile.zip

85 - online psychology for conversion optimization course.zip

85 - the complete conversion rate optimization course.zip

Description

Assess the maturity level, write and pitch a plan, apply Change Management and grow toward an Experimentation Culture.

What You'll Learn?

Improve the experimentation maturity of your organization using change management
Motivate your colleagues and higher management to become more experiment-driven
Assess the current situation and determine the organization's current experimentation maturity level
Learn everything about experimentation maturity and company culture
Write a change management plan and pitch it to the board
Put your change plan into practice using change management and your soft skills
Work on your personal growth to facilitate the change progress and improve your skills
Interview techniques to come up with the best solutions and change plan
Evaluate and reflect on the change process and determine the next steps

Who is this for?

Conversion Rate Optimization specialists who want to thrive in their work

Product owners who want to learn more about experimentation

Entrepreneurs and e-commerce managers who want to apply experimentation and motivate others to do so as well

Digital consultants who want to learn about change management and experimentation

Lead developers with an interest in change management and company culture

More details

Description
If you want your organization to grow toward an experimentation culture, learn change management to accomplish this, and motivate your colleagues and higher management to become more experiment-driven, this will be the right course for you.

This course is a complete blueprint for every step from a CRO-only situation to an Experimentation Culture. It is based on many books, articles, courses, and my 12+ years of experience in this fantastic line of work.

By taking this course, you will...
Improve the experimentation maturity of your organization using change management
Motivate your colleagues and higher management to become more experiment-driven
Assess the current situation and determine the organization's current experimentation maturity level
Write a change management plan and pitch it to the board
Put your change plan into practice using change management and your soft skills
Work on your personal growth to facilitate the change progress and improve your skills
You will learn everything about your organization, your manager or contact person, and all experimentation maturity levels. In addition, you will learn about the company culture, scope & alignment, team, data, tooling & automation, and the experimentation process.

You will also know how to write and present a change plan, pitch it to the board and prepare for difficult questions. Then, you will put the change plan into practice. You will learn everything about change management, the influence of your soft skills, dealing with resistance, and your personal growth.

Change management course setup
In the first part of the Change management course, youâ€™ll learn to assess the current experimentation maturity of the organization. This includes getting to know the organization, its goals, and its landscape. Also, you get to know your contact person or manager and your landscape using a force-field analysis. Next, through a questionnaire and interview techniques, you will discover the challenges, obstacles, and hidden forces to get to the next experimentation maturity stage.

Next, youâ€™ll learn how to write your change plan, pitch it to the board and prepare for difficult questions.

Next, youâ€™ll learn how to implement your plan using change management, your soft skills, and personal growth.

Finally, you will evaluate, reflect and determine the next steps.

This is a complete course
There is no upsell to another expensive course, and there is no upsell to a coaching program.

You will learn everything about change management and how to implement it. I will only reference my other Udemy courses if you or a team member want to learn more about a specific topic.

This course will cover everything you need to know in a practical and engaging manner. Together, we will go through the change cycle step by step, with useful and practical frameworks and theories you can put into practice straight away.

Start learning change management and grow to an experimentation culture today
If you sign up today, you will have lifetime access to the course, including all future updates. YouÂ´ll also get a 30-day no question asked money-back guarantee.

If you have any questions during or after this course, please feel free to contact me. Iâ€™ll be happy to help you out. You can use the Q&A feature inside the course, send me a private message, or send an email. I will answer all of your questions as soon as possible.

Ready to get to a culture of experimentation? Sign up today! :-)
Who this course is for:
Conversion Rate Optimization specialists who want to thrive in their work
Product owners who want to learn more about experimentation
Entrepreneurs and e-commerce managers who want to apply experimentation and motivate others to do so as well
Digital consultants who want to learn about change management and experimentation
Lead developers with an interest in change management and company culture

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Change Management

Ruben de Boer

Instructor's Courses

I believe that if you find your passion in your work, you should also use it to help and inspire others. That is why I started Conversion Ideas.Ever since helping out a company in 2009 teach clients to become more happy and confident with improved social skills, I have been fascinated with the questions: “If we can change people’s behavior offline, how can we do this online?”Fortunately, I wasn’t the only one. I have read many books and followed many courses since.Now as a Conversion Rate Optimization manager and consultant, at the award-winning agency Online Dialogue, I have the pleasure to work with amazing people on great websites every day.With my own company Conversion Ideas, my goal is to help people who don’t have the money, or budgets from their employer, to access expensive business-to-business courses. As well as (e-)meet amazing like-minded people.With my courses on Conversion Optimization and A/B testing, I want to help people who want to learn this fun line of work and excel for an affordable price. From my passion for CRO, I want to help others to improve their optimization skills while trying to make this world a better place. With understandable, affordable, and practical courses, a book, and helping out charity organizations for free, I want to make CRO available for everyone.

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