Certified Enterprise Strategic Management Expert (CESME)
International Institute of Excellence & Effective Leadership (IIEEL)
2:07:15
Description
Explore topics of Fundamentals of Strategy, Strategic Situations, Enterprise business strategy, & the Changing landscape
What You'll Learn?
- Different approaches to strategy & Strategic approaches using Mintzberg's five P's
- Explain why "doing" strategy is considered "the high point of managerial activity"
- Recognize and avoid the old, tired ideas about strategy that are still out there, so you can adopt fresher, better ideas;
- Point out how doing strategy has changed because of advancing technology and globalization
Who is this for?
What You Need to Know?
More details
DescriptionIn today's fast-paced and competitive business environment, having a solid understanding of strategy is essential for success. This course, "Certified Enterprise Strategic Management Expert (CESME)," will take you on a transformative journey through the intricacies of strategic thinking, planning, and execution.
Module 1 - What is strategy? And why do we care about it?
Strategy can mean a lot of things. In this module, you'll encounter examples of strategy in action that demonstrate what people mean when they talk about strategy. After completion of the module, you'll be able to: Describe examples of strategy in action; Recognize "strategic situations"; Explain the difference between strategy as "position" and strategy as "capability" (and why that matters).
Module 2 - The Evolution of Strategy...Past Progress, Past Mistakes
Historically, strategy consulting and strategic planning have been big business. Companies have spent a lot over the years on sophisticated, high-brow "strategic" consulting. For a long time, consultants were the strategy "high-priests" of business. Until it all fell apart. Many past approaches have now fallen into disfavor, having risen spectacularly and failed even more spectacularly. Indeed, the history of business strategy making could be called a "March of Folly" (historian Barbara Tuchman uses this expression to describe a tendency in human history to repeat the same mistakes, again and again). This module explores what the past can teach us, how we might avoid repeating past mistakes.
Module 3- Changing World, Changing Strategies
In the past several decades, a lot has changed in the world. Many more people and nations (China, India, Russia, etc) have joined the global market economy. The number of Internet users has skyrocketed and continues dramatically upward. Shipping traffic between countries has multiplied and also continues to grow. All this world change has changed the strategy situation of most companies in a big way. It means, for example, that companies in advanced economies have to compete against rivals that have structural cost advantages, because they operate in lower cost parts of the world. This module describes the shifted and shifting strategy landscape, due to the advance of technology and the relentless march of globalization.
Throughout this course, you will delve deep into the world of strategy, exploring its various facets and understanding why it matters. We will dissect real-world examples of successful strategies in action and teach you how to recognize strategic situations. You will also gain insights into the distinction between strategy as "position" and strategy as "capability" and why this distinction is crucial.
Our comprehensive curriculum includes a series of engaging videos, insightful readings, and interactive practice quizzes to reinforce your knowledge. You'll explore topics such as the history of strategic planning, the evolution of business strategy, and the changing landscape of global competition.
Course Highlights:
Key Topics Covered:
Understanding Strategy: Explore the multifaceted world of strategy and its significance in today's business landscape.
Real-World Examples: Dive into captivating case studies showcasing strategy in action, from industry giants like Apple to iconic brands like McDonald's.
Strategy as Position vs. Capability: Gain a deep understanding of the difference between strategy as "position" and "capability" and their real-world implications.
Historical Perspectives: Learn from the past as you delve into the history of business strategy, understanding the evolution and pitfalls of strategic planning.
Adapting to a Changing World: Analyze how globalization and technological advancements have reshaped the strategic playing field and adapt your approach accordingly.
Competitive Strategy: Explore differentiation, hyper-competition, and sustainable advantage in a globalized market.
Thought Leaders: Study the works of renowned strategists like Michael Porter and Henry Mintzberg, dissecting their contributions to the field.
By the end of this course, you'll possess the knowledge and skills necessary to navigate the complexities of strategic management confidently. Don't miss this opportunity to elevate your strategic thinking and decision-making abilities!
Who this course is for:
- Business Professionals: Executives, managers, and entrepreneurs looking to sharpen their strategic thinking and decision-making abilities.
- Aspiring Strategists: Students and aspiring business leaders eager to develop a solid foundation in strategic management.
- Anyone Interested in Business: Individuals with a general interest in understanding how successful businesses develop and implement effective strategies
In today's fast-paced and competitive business environment, having a solid understanding of strategy is essential for success. This course, "Certified Enterprise Strategic Management Expert (CESME)," will take you on a transformative journey through the intricacies of strategic thinking, planning, and execution.
Module 1 - What is strategy? And why do we care about it?
Strategy can mean a lot of things. In this module, you'll encounter examples of strategy in action that demonstrate what people mean when they talk about strategy. After completion of the module, you'll be able to: Describe examples of strategy in action; Recognize "strategic situations"; Explain the difference between strategy as "position" and strategy as "capability" (and why that matters).
Module 2 - The Evolution of Strategy...Past Progress, Past Mistakes
Historically, strategy consulting and strategic planning have been big business. Companies have spent a lot over the years on sophisticated, high-brow "strategic" consulting. For a long time, consultants were the strategy "high-priests" of business. Until it all fell apart. Many past approaches have now fallen into disfavor, having risen spectacularly and failed even more spectacularly. Indeed, the history of business strategy making could be called a "March of Folly" (historian Barbara Tuchman uses this expression to describe a tendency in human history to repeat the same mistakes, again and again). This module explores what the past can teach us, how we might avoid repeating past mistakes.
Module 3- Changing World, Changing Strategies
In the past several decades, a lot has changed in the world. Many more people and nations (China, India, Russia, etc) have joined the global market economy. The number of Internet users has skyrocketed and continues dramatically upward. Shipping traffic between countries has multiplied and also continues to grow. All this world change has changed the strategy situation of most companies in a big way. It means, for example, that companies in advanced economies have to compete against rivals that have structural cost advantages, because they operate in lower cost parts of the world. This module describes the shifted and shifting strategy landscape, due to the advance of technology and the relentless march of globalization.
Throughout this course, you will delve deep into the world of strategy, exploring its various facets and understanding why it matters. We will dissect real-world examples of successful strategies in action and teach you how to recognize strategic situations. You will also gain insights into the distinction between strategy as "position" and strategy as "capability" and why this distinction is crucial.
Our comprehensive curriculum includes a series of engaging videos, insightful readings, and interactive practice quizzes to reinforce your knowledge. You'll explore topics such as the history of strategic planning, the evolution of business strategy, and the changing landscape of global competition.
Course Highlights:
Key Topics Covered:
Understanding Strategy: Explore the multifaceted world of strategy and its significance in today's business landscape.
Real-World Examples: Dive into captivating case studies showcasing strategy in action, from industry giants like Apple to iconic brands like McDonald's.
Strategy as Position vs. Capability: Gain a deep understanding of the difference between strategy as "position" and "capability" and their real-world implications.
Historical Perspectives: Learn from the past as you delve into the history of business strategy, understanding the evolution and pitfalls of strategic planning.
Adapting to a Changing World: Analyze how globalization and technological advancements have reshaped the strategic playing field and adapt your approach accordingly.
Competitive Strategy: Explore differentiation, hyper-competition, and sustainable advantage in a globalized market.
Thought Leaders: Study the works of renowned strategists like Michael Porter and Henry Mintzberg, dissecting their contributions to the field.
By the end of this course, you'll possess the knowledge and skills necessary to navigate the complexities of strategic management confidently. Don't miss this opportunity to elevate your strategic thinking and decision-making abilities!
Who this course is for:
- Business Professionals: Executives, managers, and entrepreneurs looking to sharpen their strategic thinking and decision-making abilities.
- Aspiring Strategists: Students and aspiring business leaders eager to develop a solid foundation in strategic management.
- Anyone Interested in Business: Individuals with a general interest in understanding how successful businesses develop and implement effective strategies
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International Institute of Excellence & Effective Leadership (IIEEL)
Instructor's Courses
Udemy
View courses Udemy- language english
- Training sessions 21
- duration 2:07:15
- Release Date 2023/10/12
