Certified Customer Relationship Management Expert (CCRME)
International Institute of Excellence & Effective Leadership (IIEEL)
1:43:15
Description
Explore the foundations of CRM, covering data-driven strategies, customer segmentation, loyalty programs & methodologies
What You'll Learn?
- earners will be able to apply CRM principles to design customer segmentation, loyalty programs, and optimized sales and marketing efforts
- earners will be able to leverage data to gain valuable insights into customer behaviors and preferences, leading to improved customer satisfaction
- Learners will be able to create customer-focused plans that cater to diverse customer needs, enhancing overall satisfaction and building long-lasting relation
- Learners will be able to assess the changing landscape of CRM, identifying key trends and future directions that can impact business strategies.
Who is this for?
What You Need to Know?
More details
DescriptionAbout Certified Customer Relationship Management Expert (CCRME) course
Welcome to the "Customer Relationship Management" course, an extensive journey into the world of CRM. Throughout this course, we will explore the essential dynamics of CRM, covering data-driven strategies, customer segmentation, loyalty programs, and methodologies to enhance customer satisfaction and build lasting relationships. The course is designed in three stages: Core, Intermediate, and Advanced, each progressively expanding on the concepts. The Core stage offers self-paced learning with video lectures, exercises, and quizzes, while the Intermediate and Advanced stages introduce real-world case studies. As your guide, I'll share innovative strategies and tools that are reshaping customer-business interactions.
In Lesson 1, we'll lay the foundations of CRM, understanding its evolution from transactional to relational. Section 1.2 will delve into the CRM philosophy, highlighting its principles and values. Moving forward, Lesson 2 will focus on creating customer-centric strategies, instilling a culture that prioritizes customer needs. In Lesson 3, we'll explore data-driven CRM, using insights to target and personalize customer experiences. In the subsequent lessons, we'll cover CRM's synergy with sales and marketing, customer satisfaction and loyalty programs, effective customer service strategies, and the technological landscape of CRM. The course will conclude with implementing and evaluating CRM strategies, measuring success, and staying ahead of future trends.
This course is ideal for sales and marketing professionals seeking to boost customer loyalty and business growth. It's also beneficial for customer service representatives looking to enhance customer satisfaction. Business owners, CRM specialists, and managers can leverage this course to stay updated with the latest trends and innovative strategies. Business analysts will benefit from the focus on data-driven insights, while product managers can gain tools for customer segmentation and data analysis. IT professionals will appreciate understanding the business side of CRM technologies. Students studying business or marketing can supplement their academic knowledge with practical applications and insights from this course.
Let's embark on this transformative journey in Customer Relationship Management, equipping you with the skills and knowledge to thrive in today's customer-centric business landscape.
Following topics are covered
Course overview: Scope, structure, and expectations
Understanding CRM: Basics and significance
Learning outcomes: What you will gain from this course
Evolution of CRM: From transactional to relational
The CRM philosophy: Principles and values
The CRM ecosystem: Key components and dynamics
The power of customer-centricity: Concepts and benefits
Crafting customer-centric strategies: Tools and techniques
Instilling a customer-centric culture: Steps and best practices
The role of data in CRM: From insights to actions
Segmenting and targeting customers: Data at work
Personalizing customer experiences: The data-driven approach
Aligning CRM with sales and marketing: The synergy
Sales force automation: Boosting efficiency and effectiveness
CRM and marketing automation: Driving integrated campaigns
The importance of customer satisfaction and loyalty
Designing and implementing effective loyalty programs
Measuring customer satisfaction: Metrics and tools
CRM in customer service: Enhancing interactions and experiences •2 minutes
Resolving customer issues: Strategies and techniques
Building a proactive customer service: The CRM approach
Understanding CRM technologies and its importance
Choosing the right CRM software: Factors and considerations
Automation in CRM: Enhancing efficiency and customer experience
From planning to execution: The CRM implementation process
Measuring CRM success: Key metrics and KPIs
CRM future trends: Staying ahead in the game
Enroll immediately to Master this course for taking the business to next level.
Who this course is for:
- designed to empower sales and marketing professionals, customer service representatives, business owners, CRM specialists,
- Very useful course for managers, analysts, product managers, IT professionals, and business/marketing students
About Certified Customer Relationship Management Expert (CCRME) course
Welcome to the "Customer Relationship Management" course, an extensive journey into the world of CRM. Throughout this course, we will explore the essential dynamics of CRM, covering data-driven strategies, customer segmentation, loyalty programs, and methodologies to enhance customer satisfaction and build lasting relationships. The course is designed in three stages: Core, Intermediate, and Advanced, each progressively expanding on the concepts. The Core stage offers self-paced learning with video lectures, exercises, and quizzes, while the Intermediate and Advanced stages introduce real-world case studies. As your guide, I'll share innovative strategies and tools that are reshaping customer-business interactions.
In Lesson 1, we'll lay the foundations of CRM, understanding its evolution from transactional to relational. Section 1.2 will delve into the CRM philosophy, highlighting its principles and values. Moving forward, Lesson 2 will focus on creating customer-centric strategies, instilling a culture that prioritizes customer needs. In Lesson 3, we'll explore data-driven CRM, using insights to target and personalize customer experiences. In the subsequent lessons, we'll cover CRM's synergy with sales and marketing, customer satisfaction and loyalty programs, effective customer service strategies, and the technological landscape of CRM. The course will conclude with implementing and evaluating CRM strategies, measuring success, and staying ahead of future trends.
This course is ideal for sales and marketing professionals seeking to boost customer loyalty and business growth. It's also beneficial for customer service representatives looking to enhance customer satisfaction. Business owners, CRM specialists, and managers can leverage this course to stay updated with the latest trends and innovative strategies. Business analysts will benefit from the focus on data-driven insights, while product managers can gain tools for customer segmentation and data analysis. IT professionals will appreciate understanding the business side of CRM technologies. Students studying business or marketing can supplement their academic knowledge with practical applications and insights from this course.
Let's embark on this transformative journey in Customer Relationship Management, equipping you with the skills and knowledge to thrive in today's customer-centric business landscape.
Following topics are covered
Course overview: Scope, structure, and expectations
Understanding CRM: Basics and significance
Learning outcomes: What you will gain from this course
Evolution of CRM: From transactional to relational
The CRM philosophy: Principles and values
The CRM ecosystem: Key components and dynamics
The power of customer-centricity: Concepts and benefits
Crafting customer-centric strategies: Tools and techniques
Instilling a customer-centric culture: Steps and best practices
The role of data in CRM: From insights to actions
Segmenting and targeting customers: Data at work
Personalizing customer experiences: The data-driven approach
Aligning CRM with sales and marketing: The synergy
Sales force automation: Boosting efficiency and effectiveness
CRM and marketing automation: Driving integrated campaigns
The importance of customer satisfaction and loyalty
Designing and implementing effective loyalty programs
Measuring customer satisfaction: Metrics and tools
CRM in customer service: Enhancing interactions and experiences •2 minutes
Resolving customer issues: Strategies and techniques
Building a proactive customer service: The CRM approach
Understanding CRM technologies and its importance
Choosing the right CRM software: Factors and considerations
Automation in CRM: Enhancing efficiency and customer experience
From planning to execution: The CRM implementation process
Measuring CRM success: Key metrics and KPIs
CRM future trends: Staying ahead in the game
Enroll immediately to Master this course for taking the business to next level.
Who this course is for:
- designed to empower sales and marketing professionals, customer service representatives, business owners, CRM specialists,
- Very useful course for managers, analysts, product managers, IT professionals, and business/marketing students
User Reviews
Rating
International Institute of Excellence & Effective Leadership (IIEEL)
Instructor's Courses
Udemy
View courses Udemy- language english
- Training sessions 27
- duration 1:43:15
- Release Date 2023/10/12
