Cause Selling: The Secret to Nonprofit Donations

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Fundraising Academy

3:51:53

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01. Introduction

001. Introduction.mp4

00:42

02. Key Tactics to Securing Donors

002. Key tactics to securing donors.mp4

03:30

03. Referral Prospecting

003. Securing referred leads.mp4

03:00

004. What to ask.mp4

03:14

005. When to ask.mp4

03:20

006. Three rules.mp4

02:42

04. Methods of Prospecting

007. Social media.mp4

03:30

008. Influencers.mp4

03:14

009. Event prospecting.mp4

03:24

010. Direct marketing.mp4

03:13

011. Warm calling.mp4

02:58

012. Networking.mp4

03:10

013. Organization initiated.mp4

03:19

014. Organization website.mp4

03:53

015. Crowdfunding.mp4

03:06

05. Managing Prospect Information

016. Initial recordings of leads.mp4

03:14

017. Prospect classification.mp4

03:24

018. Scheduling contacts.mp4

03:05

019. Automation.mp4

03:31

020. Prospects on social media.mp4

03:00

06. Before You Meet

021. Researching for success.mp4

02:49

022. Qualifying at any point.mp4

03:32

07. Preparing for Your Job

023. Pre-approach information checklist.mp4

02:41

024. Visualizing successful fundraising.mp4

02:39

025. Building self-confidence.mp4

03:02

026. Never stop seeking.mp4

03:37

08. Setting Up Meetings

027. Timing and location.mp4

03:11

028. Building rapport with gatekeepers.mp4

02:49

029. Securing the pre-ask meeting.mp4

02:16

09. Social Media Pre-Approach

030. The role of social media.mp4

02:43

031. Twitter.mp4

03:14

032. Facebook.mp4

03:11

033. Key tips.mp4

02:34

10. Telephone Personality

034. Organizing your calls.mp4

02:30

035. Evaluating your voice.mp4

03:09

036. First impressions.mp4

02:49

11. Six Step Telephone Track

037. The six step telephone track.mp4

02:27

038. Introducing yourself.mp4

02:58

039. Taking the curse off.mp4

02:35

040. Stating the purpose.mp4

02:52

041. Interest-capturing statement.mp4

02:43

042. Requesting an appointment.mp4

03:00

043. Overcoming resistance.mp4

03:07

12. Meeting Approach

044. Making the right first impression.mp4

03:06

045. Setting the right mood.mp4

02:45

046. Judging at first sight.mp4

02:41

047. First meeting essentials.mp4

02:58

13. First Impressions

049. Nailing the greeting.mp4

03:01

050. Taking the lead.mp4

03:15

051. Giving the gift of being remembered.mp4

03:10

14. Interest-Capturing Statements

052. Getting donor attention.mp4

02:24

053. Approach methods.mp4

02:57

054. Picking the right approach.mp4

03:03

15. Making an Impression at Events

055. Events are important.mp4

02:49

056. Before the event.mp4

03:17

057. During the event.mp4

02:49

058. After the event.mp4

02:54

16. Need Discovery

059. How to question and listen.mp4

03:00

060. The heart of the process.mp4

02:47

061. Central role.mp4

03:22

17. Questioning Strategy

062. Maximizing participation.mp4

03:15

063. Prepared planning.mp4

02:56

064. Focusing the process.mp4

02:54

18. Participation

065. Inviting early participation.mp4

02:49

066. Conversation example.mp4

03:26

067. Closed and open-ended questions.mp4

02:47

068. The universal question.mp4

02:07

19. Building Trust

069. Questioning techniques.mp4

03:03

070. Clarifying questions.mp4

03:13

071. Summary questions.mp4

02:44

072. Agreement questions.mp4

01:56

20. Key Donor Questions

073. Motives for giving.mp4

02:43

074. Defining success.mp4

03:05

075. Assessing frustrations.mp4

01:52

076. Right fit.mp4

02:55

077. Commitment.mp4

02:46

21. Art of Listening

078. Improving listening.mp4

02:17

079. Listening tips.mp4

02:24

080. Capitalize on speed of thought.mp4

02:26

22. Conclusion

081. Summary.mp4

01:00

Description

In fundraising, building relationships is an art form. You need a pragmatic mindset and ample preparation to succeed at identifying, approaching, and cultivating donor relationships. In this course, the Fundraising Academy teaches you how to prospect, manage prospect information, prepare for your first meeting with a potential donor, make a lasting first impression, and more. First, learn prospecting techniques, from securing leads to crowdfunding. Next, explore tactics to optimize the visibility of your organization’s professional social media presence to garner gifts. Uncover ways to conduct phone calls successfully and manage events to build excitement around your organization's cause. Finally, go over some examples of discovery conversations and ways to improve your listening skills. Developing long-lasting and committed donors takes time, and every step along the way is important toward making a successful ask.

Note: This course was created by Fundraising Academy together with Madecraft. We are pleased to host this training in our library.

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Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.