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Business & Product Strategy Creation | Crash Course

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Videokurs Manufaktur,Responsive Strategy Academy,Julia Lettinger,Dr. Felix Claus

2:40:26

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  • 1 - What are you going to learn in this course.mp4
    02:46
  • 2 - When and for what do you need a strategy.mp4
    04:46
  • 3 - Classic vs modern business strategy preditable vs unpredictable world.mp4
    04:52
  • 4 - Handout and tips how to work with this course.html
  • 4 - Handout-Strategic-Management.pdf
  • 5 - Origins of strategy in management strategy vs tactics.mp4
    04:03
  • 6 - The classic steps to develop a business strategy.mp4
    02:52
  • 7 - Modern world Goal vs resource vs problem focused approaches.mp4
    05:10
  • 8 - Goal setting in companies the business strategy pyramid.mp4
    02:22
  • 9 - Difference between vision and mission.mp4
    04:59
  • 10 - Lets be honest Do you even need a vision and mission.mp4
    02:27
  • 11 - And how do you start now Best practice.mp4
    02:37
  • 12 - Example Develop a mission for a supermarket.mp4
    02:08
  • 13 - Deep dive Guide to develop a productservice vision.mp4
    01:54
  • 14 - Example Develop a vision for a supermarket.mp4
    05:40
  • 15 - Goal setting in classic vs modern strategy approaches.mp4
    04:29
  • 16 - Introduction to strategic analysis.mp4
    01:43
  • 17 - Internal vs external strategic analysis.mp4
    02:43
  • 18 - External market analysis.mp4
    02:01
  • 19 - Example External analysis of a video streaming service.mp4
    08:55
  • 20 - Market size estimation.mp4
    02:40
  • 21 - Example Market sizing for an organic supermarket chain.mp4
    06:36
  • 22 - Example CAGR calculation.mp4
    04:30
  • 23 - SWOT analysis Derive external opportunities and threats.mp4
    02:24
  • 24 - Internal analysis and business model canvas.mp4
    03:44
  • 25 - Business model canvas vs lean canvas.mp4
    01:41
  • 26 - Example Business model canvas of a video streaming service.mp4
    05:15
  • 27 - Derive the business case from the business model canvas.mp4
    09:52
  • 28 - SWOT analysis Derive internal strengths and weaknesses.mp4
    01:25
  • 29 - Recap and introduction to strategic options.mp4
    01:53
  • 30 - Derive strategic options from SWOT analysis.mp4
    05:19
  • 31 - Lets get practical.mp4
    03:26
  • 32 - Develop a matching strategy example.mp4
    02:08
  • 33 - Develop a transformation strategy example.mp4
    01:31
  • 34 - Develop a neutralisation strategy example.mp4
    03:21
  • 35 - Develop a defeat strategy example.mp4
    02:20
  • 36 - Derive high level strategic goals from your options.mp4
    05:50
  • 37 - Introduction to strategic decision making.mp4
    04:35
  • 38 - The example of Google.mp4
    01:41
  • 39 - Strategic evaluation criteria.mp4
    02:36
  • 40 - Example CostBenefit considerations Potential vs Implementation.mp4
    05:44
  • 41 - Use OKR for implementation.mp4
    05:04
  • 42 - Recap Strategy concepts from predictable vs unpredictable world.mp4
    03:04
  • 43 - Design Thinking vs Lean Startup vs classic strategic approaches.mp4
    03:34
  • 44 - Summary and wrap up.mp4
    02:58
  • 45 - Congratulations and goodbye.mp4
    00:48
  • Description


    Develop business, product, company & department strategies | Pracitioners' step-by-step guide

    What You'll Learn?


    • Develop strategies for companies, business and products
    • Apply strategy development methods
    • Manage companies strategically
    • Develop business plans & concepts

    Who is this for?


  • Anyone who wants to think more strategically in a business context
  • Employees who develop strategies for their company, department or team
  • Entrepreneurs who want to optimize the strategic direction of their business
  • Consultants & coaches who work in the strategy area
  • What You Need to Know?


  • Course is suitable for beginners
  • No prior knowledge necessary
  • No specific expertise required
  • More details


    Description

    Need to develop a strategy for your product, project or businness? Want to learn how to do it in the most efficient way?

    Then this is the right course for you: Get your hands dirty and develop strategies by working in parallel to this course. The course assignments will guide you so that you will have a strategy for your business, product, team etc at the end of the course.

    Please note: This course is NOT FOR YOU if you expect a LIST OF ALL STRATEGIC METHODS & TOOLS out there. There are tons of methods. The focus of this course is to show you how to develop strategies in your job without knowing all those methods. No one needs an MBA to develop strategies. Yes that is possible ;-)


    This Course is Perfect for you if you:

    • Want to refresh your competence in both classical and modern strategic concepts.

    • Want to learn how to develop strategies for your product, company, department, or team in practice.

    • Are preparing for professions, positions, or new challenges with strategic responsibilities.

    Course Target Audience:

    • Career changers or newcomers to roles with a strategic focus.

    • Those interested in strategic management.

    • Team and department leaders, management consultants, project and product managers, product owners, entrepreneurs, and founders looking to refresh their competence in strategy development.

    Course Topics  (Practical Roadmap):

    • Development of a strategic vision, mission, and values.

    • Conducting strategic analyses.

    • Deriving strategic options.

    • Decision strategies for implementation.

    • Variations of the roadmap in practice depending on predictability and starting points.

    • Comparison of classical vs. agile strategy methods.

    15 Methods Covered in the Course (Expanding Your Methodological Competence):

    Vision, Mission, Market Definition, Market Size Estimation, Competitive Analysis, SWOT Analysis, CAGR Calculation, Business Model Canvas, Lean Canvas, Business Model & Business Case Derivation, Strategic Options Creation, Cost-Benefit Analysis (Potential / Implementation), Design Thinking, Lean Startup, Objectives & Key Results (OKR).

    What Does the Course Include?

    • 160 minutes of video content, mixed between theory and examples

    • >60 minutes of practice assignments you can use to reflect and develop your own strategy

    What Can You Do After the Course?

    • You will be confident with the most important terms and tools of business strategy development.

    • You will be able to develop business strategies for your company, department, or team.

    • You will improve your strategic thinking skills.

    Included in the Course:

    • Approximately 2.5 hours of videos.

    • A course handout to facilitate learning and as a reference guide for your daily work.

    • Course assignments that help you to create your own strategies.

    After completing the course, you can apply for a participation certificate from Responsive Strategy.


    Why Should You Buy the Course from Me?

    I am Julia Lettinger, the founder of Responsive Strategy, a strategy and digital transformation consultancy in Berlin. Since 2017, along with my colleagues, I have been assisting companies in the strategy development process, especially in the agile and digital transformation space. I have also served as the head of strategy and product strategy in two media companies.

    Furthermore, since 2019, I have been teaching Strategic Management at the Berlin School of Economics and Law as part of a teaching assignment and have been a lecturer on Udemy since 2018, with around 30,000 participants so far.

    So, go ahead and get the course! I look forward to welcoming you in my videos.

    Warm regards,

    Julia

    PS: If you are not satisfied, you can request a refund within 30 days. No questions asked!

    Who this course is for:

    • Anyone who wants to think more strategically in a business context
    • Employees who develop strategies for their company, department or team
    • Entrepreneurs who want to optimize the strategic direction of their business
    • Consultants & coaches who work in the strategy area

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    Videokurs Manufaktur
    Videokurs Manufaktur
    Instructor's Courses
    Du bist Berater, Coach, Experte und möchtest Video-Kurse erstellen? Oder du hast bereits Video-Kurse und möchtest die Qualität deiner Kurse verbessern? Schreib uns auf unserer Webseite an. Egal ob für Udemy, eine andere Plattform oder dein eigenes LMS!Auch interessant: Du möchtest die Qualität deiner Prozessdokumentation in deiner Firma steigern? Egal ob zum Onboarding oder allgemein, schreib uns an und wir produzieren Schulungsvideos mit dir oder coachen dich dies selbst zu tun!Videokursmanufaktur ist eine Produktionsfirma für On-Demand-Videokurse und Erklärvideos. Das Unternehmen produziert Kurse und Erklärvideos unter eigenem Label sowie als Auftragsarbeit für andere Unternehmen und hilft diesen sich besser an Ihre Zielgruppe zu verkaufen.
    Responsive Strategy Academy
    Responsive Strategy Academy
    Instructor's Courses
    Bilde dich weiter mit unseren Zertifikatskursen zum Thema Strategie, Innovation, digitale und agile Transformation und neue Arbeitsmethoden.Wir sind eine holokratisch organisierte Management Beratung mit Trainingsakademie. Wir beraten nicht nur Unternehmen, sondern geben unser Fach- und Praxiswissen auch gerne in unseren Lernkursen an dich und insbesondere an Produkt-/Projektmanager, Agile Coaches und Agile Führungskräfte  weiter.Was macht uns besonders? Wer mit uns lernt, kann mehr für sein Unternehmen oder seine Organisation leisten, weil du agile Methoden nicht nur kennst sondern oder auch anwenden kannst.Deine Responsive Strategy Academy-----------------------------------------------------------------------------Accelerate your career with our certificate courses on strategy, innovation, digital and agile transformation and new work methods.We are a holacratic management consultancy with a training academy. However, we do not only consult companies, we also pass on our specialist knowledge and best practice experience. The target group of our trainings and courses are in particular product / project managers, agile coaches and agile executives.What makes us special?Those who learn with us can deliver more for their company or organization because you do not only know agile methods, but you can also apply them.Your Responsive Strategy Academy
    Julia Lettinger
    Julia Lettinger
    Instructor's Courses
    Julia Lettinger is an expert in corporate and business strategy with many years of experience in the digital industry, technology, media and telecommunications, an authorized coach for agile and digitale transformation (German INQA program) and authorized management consultant (German BAFA and Offensive Mittelstand program).Julia promotes the use of agile methods for modern strategic management and applies her knowledge to her consulting clients from digital industries or industries in digital transformation. Julia is the founder of a strategy agency (Responsive Strategy) based in Berlin and Sydney and the founder of the Design Thinking Crash Course Meetup in Berlin. She is also a facilitator for the Silicon Valley Design Thinking Club, the LISA LEAD startup incubator at Stanford, lecturer of strategic management at the Berlin School of Economics and Law (HWR) and bestselling instructor on Udemy.--------------------------------------------------------------Julia Lettinger ist Expertin für Unternehmensstrategie mit langjähriger Managementerfahrung in der digitalen Industrie, Technologie, Medien und Telekommunikation, autorisierter Coach für agile und digitale Transformation (INQA) und autorisierte Mittelstandsberaterin (BAFA, Offensive Mittelstand).Julia setzt sich für den Einsatz agiler Methoden im strategischen Management und in der Produktentwicklung ein. Sie berät vor allem Kunden aus digitalen Branchen und Unternehmen in der digitalen Transformation.Julia ist Gründerin einer Agentur für Unternehmensstrategie (Responsive Strategy) mit Sitz in Berlin und Sydney und Gründerin des Design Thinking Meetups in Berlin. Darüberhinaus ist sie Design Thinking Coach des Silicon Valley Design Thinking Clubs, des LISA LEAD Startup Inkubators der Stanford Universität, Dozentin für strategisches Management an der Berliner Hochschule für Wirtschaft und Recht (HWR) und Bestseller Dozentin auf der Lernplattform Udemy.
    Dr. Felix Claus
    Dr. Felix Claus
    Instructor's Courses
    Hallo, mein Name ist Felix,Ich bin Excel-Trainer und Trainer für Neurolinguistisches Programmieren.Warum ich Online Kurse gebe...Ich bin der Meinung, dass Online Kurse die Zukunft sind. Sie machen viel mehr Spaß und man kann damit effizienter Lernen als aus einem Buch. Präsens-Seminare finde ich zwar noch besser. Aber diese sind nicht immer möglich und auch nicht so flexibel wie Online-Kurse. Ich denke, dass Online Kurse in Zukunft eine noch größere Rolle spielen werden als sie es jetzt schon ohnehin tun.Ich möchte gern Teil dieser Entwicklung sein. Noch dazu macht es mir große Freude Online-Kurse zu erstellen. Und ich hoffe, dass diese auch gern angeschaut werden.Ich komme aus Dresden, habe Kommunikationstechnik/ Elektrotechnik studiert, im Bereich Spracherkennung/ Mustererkennung promoviert und als Ingenieur gearbeitet.Ich bin passionierter Excel-Nutzer und freue mich mein Wissen in diesem Bereich weiter geben zu können.Weiterhin bin ich Trainer für NLP (Neurolinguistisches Programmieren).Alles Liebe,- Felix_________________________________________________________________________Hi, my name is Felix.I am Trainer for Excel and Neurolinguistic ProgrammingWhy I am teaching online...In my opinion online courses are the future. They are more fun and more efficient then learning out of books. Sure, live seminars are even better, but not always possible and not as flexible as online courses. I believe online courses will become even more popular then they are already.I want to be part of this development. In addition to that I enjoy creating online courses. And I hope that you enjoy watching them.I am from Germany and I studied information technology and electrical engineering. After that I did my PhD in automatic speech recognition and worked in this field as an Engineer.I am passionate about working with Excel and love to teach others to become better in Excel.In addition to that I am a trainer for NLP (Neurolinguistic Programming).All the best,- Felix
    Students take courses primarily to improve job-related skills.Some courses generate credit toward technical certification. Udemy has made a special effort to attract corporate trainers seeking to create coursework for employees of their company.
    • language english
    • Training sessions 44
    • duration 2:40:26
    • Release Date 2023/12/05