Business Leadership, Social Change, and Movements

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Leslie Crutchfield

1:07:39

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[1] Introduction

[1] Businesses cannot be neutral amidst social change.mp4

02:04

[2] 1. Business and Social Movements

[1] Business, social change, and balancing the triple bottom line.mp4

03:34

[2] Identify the impact of social movements on your business.mp4

04:09

[3] Social change movements defined and why it matters to business.mp4

05:50

[3] 2. Taking an Active Stance on Social Change

[1] Seven key strategies for businesses to impact social movements.mp4

04:56

[2] Strategy 1 Find and fund effective organizations for change.mp4

04:56

[3] Strategy 2 Be a movement ally, partner, and cause advocate.mp4

04:39

[4] Strategy 3 Launch cause marketing campaigns, but with care.mp4

04:51

[5] Strategy 4 Change corporate policies and cultural practices.mp4

04:57

[6] Strategy 5 Align the supply chain with causes.mp4

06:17

[7] Strategy 6 Develop and renovate products and services.mp4

03:31

[8] Strategy 7 Divest, invest, and incentivize shareholders.mp4

04:54

[4] 3. Putting It into Practice

[1] How to put movement response strategies into practice.mp4

05:03

[2] Measure and communicate ESG and DEI progress.mp4

04:34

[5] Conclusion

[1] What can your impact be.mp4

03:24

Description

Social movements matter. They matter to your customers, your workers, and to members of the communities where you operate and sell your products and services. Yet historically, businesses have largely avoided involvement with controversial causes. In the face of today’s fomenting social movements, companies must take action and proactively demonstrate where they stand on these issues. Companies can no longer afford to remain neutral if they want to maintain competitive advantage. In this course, Leslie Crutchfield shares knowledge and tools to help you understand and engage with movements in ways that can achieve positive results both for your company and society at large. Drawing on her research and experience working directly with hundreds of companies and foundations, Leslie presents frameworks to stimulate your thinking, and details real world examples that demonstrate how companies navigate the complex terrain of social change movements.

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Leadership

Business Analysis

Leslie Crutchfield

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Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.