Business Design: Turning Ideas Into Business

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Heather Fraser

1:10:34

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01 - Introduction

01 - Lets turn your ideas into business.mp4

02:01

02 - 1. Business Design Turning Ideas into Business

01 - Foundations of business design Why business design.mp4

05:02

02 - Foundations of business design Mindsets, methods, and thinking.mp4

04:44

03 - 2. Understanding Your Most Important Market Stakeholders

01 - Target stakeholders Who matters most to your success.mp4

03:50

02 - Needs identification What do your target stakeholders need.mp4

05:48

03 - Personas Keeping your target stakeholders at the center of efforts.mp4

03:57

04 - 3. Imagining and Building New Possibilities

01 - Solution design Designing a better experience.mp4

04:38

02 - Experience storyboarding Creating a story around your envisioned experience.mp4

02:56

03 - Prototyping Making your ideas tangible.mp4

03:24

04 - Feedback Making your ideas more valuable.mp4

03:52

05 - Value proposition Whats your elevator pitch.mp4

02:58

05 - 4. Turning Big Ideas into Business

01 - Monetization Whats your revenue model.mp4

03:44

02 - Channels How wiIl you sell your solution on the market.mp4

04:21

03 - Capabilities What do you have to be good at to deliver your vision.mp4

03:51

04 - Business experiments How will you validate and eliminate risk from your business idea.mp4

04:05

06 - 5. Making Your Ideas Happen

01 - Moving toward the marketplace What are your priorities and what do you need.mp4

02:52

02 - Metrics How to measure progress and success.mp4

03:37

03 - Winning support How to pitch your proposition to win support.mp4

03:21

07 - Conclusion

01 - Raise your game with business design.mp4

01:33

Description

How do you strategically turn an idea into a real business you can grow and sustain over time? In this course, learn best practices that serve as a guide to driving innovation through the strategic and design-inspired practice of business design. Instructor Heather Fraser shows you how to create, capture, and deliver value by turning your idea into a business that can thrive over time. She covers the fundamentals of how business design works, with real world examples, exercises, and worksheets. This course also includes frameworks, inspiring stories, and practical tools to drive growth and innovation in organizations of any size or sector—for-profit, government, or non-profit. Learn clear principles for leading innovation drawn from others’ experiences to help make the most of talent and resources, with insights into how a variety of organizations have leveraged the principles and practices of business design. If you’d like big ideas to become reality, business design may be for you.

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Business Idea Generation

Business Card Design

Heather Fraser

Instructor's Courses

I am a lifelong business strategist, innovator and business designer, with a passion for human insight, bold ideas, and turning those game-changing ideas into business. I am devoted to empowering innovators and entrepreneurs to realize their ambitions through the practice of business design - a discipline that combines human-centred design and business strategy. In 2005, I built on my 25-year track record of growing businesses at Procter & Gamble and creative service agencies, and brought these worlds together in academia, where I led development of the disciplined practice of business design for 7 years. In 2012, I opened a bespoke consultancy (Vuka Innovation) to apply that know-how in helping organizations unlock their innovation potential through the practice of business design. Over my 15 years in academia and consulting, I advised organizations around the world on how to put business design to work for them and taught over 5,000 enterprise teams and students. This learning is captured in the advanced second edition of my book, Design Works: A Guide to Creating & Sustaining Value through Business Design. That was the foundation for the ultimate quest: To democratize innovation and entrepreneurship and help more innovators and entrepreneurs by digitizing that knowledge and know-how in an advanced, user-friendly interactive platform. In 2018, we built our first product, Vuka Works - a massively scalable do-it-yourself business design tool for anyone who wants to turn their inspired idea into business. In a world of VUCA (Volatility, Uncertainty, Complexity and Ambiguity), I believe one letter changes the way we head into the future. VUKA (with a K) is a Zulu word that means 'to awaken and stir into action'. That's the spirit of everything I do. You can learn more about my book at fraserdesignworks.com and this new platform at www.vuka.works. Specialties: Innovation, Business Design, Strategy, Entrepreneurship, Branding & Marketing

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.