Building a Superstar Brand

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genConnectU

56:07

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01 - Introduction

01 - Building a superstar brand.mp4

01:12

02 - 1. What Makes a Superstar Brand

01 - Driving a superstar brand.mp4

00:56

02 - Creating connections with a superstar brand.mp4

01:29

03 - Every detail matters in super brand marketing.mp4

01:21

04 - Never give up when building your Super Bowl.mp4

01:23

05 - Your personal superstar brand.mp4

01:12

03 - 2. Building a Brand from the Grass Roots

01 - The value of a long-term vision.mp4

01:25

02 - Betting on yourself to build a brand.mp4

01:01

03 - The shared passion of a family business.mp4

01:29

04 - Early days and lessons.mp4

01:47

04 - 3. Super Scaling Your Audience

01 - Be platform agnostic.mp4

01:34

02 - Impactful connections.mp4

02:06

03 - Listen to your audience.mp4

01:13

04 - Testing through live audiences.mp4

01:43

05 - Ask your consumers what they want.mp4

01:11

05 - 4. Super Brand Identity

01 - The voice of the brand.mp4

02:36

02 - Stay ahead of the curve.mp4

00:48

03 - Talk to your consumers in person.mp4

01:38

06 - 5. Superstar Storytelling

01 - The core and engine of the brand.mp4

01:35

02 - Storytelling that matters.mp4

00:37

03 - Be true to your brand Making hard decisions.mp4

01:31

07 - 6. Superpower Partnerships

01 - Partnerships to shift brand perception.mp4

01:51

02 - Shared values align partnerships.mp4

00:44

03 - Partnering for scale.mp4

02:06

08 - 7. DEI and the Power of the Fan

01 - The birth of the female superstars.mp4

03:03

02 - The business of women in sports.mp4

01:38

03 - Celebrating diverse audiences.mp4

00:39

09 - 8. Lessons in Leadership

01 - Leading by example.mp4

00:58

02 - Dont take it personally!.mp4

03:11

03 - Take the ball and run with it.mp4

02:34

04 - Know your superpower!.mp4

01:04

05 - The power of vulnerability.mp4

00:33

10 - 9. The Superpower of Giving Back

01 - Pillars that drive change.mp4

04:01

02 - Smiles that give back.mp4

00:59

03 - The superpower of generosity.mp4

00:59

04 - Closing advice from the heart.mp4

02:00

Description

Ever wondered what it takes to create your own brand and become a superstar along the way? Explore the value of storytelling, vision, and commitment in this course with World Wrestling Entertainment (WWE) chief brand officer Stephanie McMahon, as she shows you how to lead by example and leave a legacy in your wake. Learn key lessons from Stephanie’s hard-earned experiences and colorful tales of growing up in an entrepreneurial culture. The course shares valuable lessons on how to scale superstar partnerships, create a rich DEI culture, and build powerful fan relationships. Discover proven leadership strategies and tips that you can apply to your own venture or job. Throughout the course, Stephanie looks back on the sacrifices her parents made back when they were first promoting the WWE, growing it from nothing to superpower status, and inspiring millions around the world.

Note: This course was created by genconnectU. We are pleased to host this training in our library.

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genconnectU is a digital media company that connects audiences with top experts and on-demand learning content. genconnectU is on a mission to empower audiences both personally and professionally by providing inspiring online courses on everything from entrepreneurship to meditation. The company boasts an impressive network of over 3,000 world-class experts that deliver wisdom on topics that matter most to audiences, including career, health, lifestyle, relationships, and giving back. The genconnectU team connects learners with these experts and each other—both in groups and one-on-one—to help people enhance their lives.

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.