Building a Branded Local Community

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1:37:32

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1. Introduction

001. Building and managing local chapter-based communities.mp4

02:33

002. What a community is and what it isnt.mp4

02:06

003. Leading a local chapter community.mp4

02:07

2. Choosing a Cause

004. Community purpose and intention.mp4

04:02

005. The importance of establishing community values.mp4

02:08

006. Developing branding for your community.mp4

03:09

007. Finding your communitys first followers.mp4

04:26

008. Challenge Identify some early adopters.mp4

03:18

3. Activating a Network

009. Build a home for your community.mp4

06:40

010. Getting the word out strategies.mp4

02:49

011. Using social media to engage your people.mp4

05:16

012. Forming mutually beneficial collaborations and partnerships.mp4

04:20

013. Utilizing technology to engage your community.mp4

04:31

4. Play and Facilitation

014. Types of community gatherings.mp4

06:31

015. Community rituals and why they are important.mp4

03:34

016. How to facilitate diversity in a local chapter community.mp4

03:52

017. How to facilitate human connection within a community.mp4

04:34

018. Create ongoing gatherings to build community.mp4

02:52

5. Engaging Your Community

019. The importance of surveys in community engagement.mp4

04:39

020. Developing rules, identity, and language.mp4

03:44

021. Developing your community success measurements.mp4

03:38

022. Types of content that will engage the community.mp4

05:24

6. Scaling Your Community

023. Opportunities to scale local communities.mp4

03:19

024. The timing of subgroups or complementary groups.mp4

03:04

025. Growing a team and developing leaders within the community.mp4

03:26

7. Conclusion

026. Goodbye and next steps.mp4

01:30

Description

Building communities and connections is inherent in human nature. From the time of tribal gatherings to social clubs and now through online groups, group interactions introduce us to new ideas, new people, and provide a sense of belonging. In this course, Anna McAfee explains that while the desire for community is a basic human trait, building communities takes effort, planning, and participation. Anna illustrates how to build local, chapter-based communities through her method called CAPES: Choose your cause; Activate a network of people; Play (develop rituals around gatherings); Engage your network and community in the short and long term; Scaling the community through partnerships and leadership development. Whatever your idea, from a local support group to a business initiative, the CAPES model can help you start, build, and maintain your community. So, if you’re looking to start building a community in your local area but aren’t sure where to start, join Anna in this course.

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