Build Your Marketing Technology Stack

Focused View

Darrell Alfonso

1:17:46

49 View

01 - Introduction

01 - How to get started with marketing technology (MarTech).mp4

00:46

02 - 1. Marketing Technology (MarTech) Basics

01 - What is a MarTech stack.mp4

02:35

02 - Outline your goals for a MarTech stack.mp4

03:01

03 - MarTech in small business and enterprise.mp4

03:04

03 - 2. How to Build a MarTech Stack

01 - Conduct a MarTech stack audit.mp4

02:16

02 - Explore core MarTech applications for your business.mp4

03:28

03 - Select the right MarTech applications.mp4

03:18

04 - 3. How to Select New MarTech

01 - When to consider additional MarTech tools.mp4

03:52

02 - Categories of MarTech tools and platforms.mp4

02:34

03 - MarTech vendor evaluation and selection.mp4

03:18

05 - 4. MarTech ROI Get the Most Out of Your Tech Stack

01 - Ensure proper MarTech usage and adoption.mp4

03:14

02 - Create a MarTech training and onboarding program.mp4

02:36

03 - How to measure MarTech effectiveness.mp4

04:10

06 - Conclusion

01 - Continue to develop your MarTech stack and team expertise.mp4

00:41

Build Your Marketing Technology Stack

01 - How to get started with marketing technology (MarTech).mp4

00:46

01 - What is a MarTech stack.mp4

02:35
02 - Outline your goals for a MarTech stack.mp4

03:01
03 - MarTech in small business and enterprise.mp4

03:04

01 - Conduct a MarTech stack audit.mp4

02:16
02 - Explore core MarTech applications for your business.mp4

03:28
03 - Select the right MarTech applications.mp4

03:18

01 - When to consider additional MarTech tools.mp4

03:52
02 - Categories of MarTech tools and platforms.mp4

02:34
03 - MarTech vendor evaluation and selection.mp4

03:18

01 - Ensure proper MarTech usage and adoption.mp4

03:14
02 - Create a MarTech training and onboarding program.mp4

02:36
03 - How to measure MarTech effectiveness.mp4

04:10

01 - Continue to develop your MarTech stack and team expertise.mp4

00:41

Description

A marketing technology, or martech, stack is a set of tools that your marketing team can use to plan, execute, and measure all aspects of your digital marketing objectives. With the explosion of new capabilities, vendors, platforms, and technologies in this space, it's more important than ever to carefully choose your components and build the stack that's right for your organization. In this course, instructor Darrell Alfonso shows you how to strategically build your business's martech stack, regardless of size, to more easily attract and retain customers. Explore the major elements of a good martech strategy, potential pitfalls and common mistakes, core marketing tools and real-world use cases, and key metrics to measure success. Along the way, Darrell offers practical insights on how to stay abreast with current martech trends and technologies to ensure return on investment.

More details

User Reviews

Rating

average 0

Total votes0

Focused display

Marketing Strategy

Digital Marketing

Internet Marketing

Darrell Alfonso

Instructor's Courses

Linkedin Learning

View courses Linkedin Learning

LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.