Bridge the Sales and Marketing Divide: Effective Cross-Team Communication

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Ronnell Richards

48:33

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01 - Introduction

01 - Getting started.mp4

00:49

02 - 1. Understanding the Sales-Marketing Divide

01 - Why sales and marketing often clash.mp4

02:42

02 - The cost of a sales and marketing misalignment.mp4

03:22

03 - Navigating different perspectives in sales and marketing.mp4

04:44

04 - Defining shared success for your sales and marketing teams.mp4

04:15

03 - 2. Strategies for Alignment Between Sales and Marketing

01 - Communicating effectively across teams.mp4

03:53

02 - Collaborative goal setting for sales and marketing.mp4

03:47

03 - Embracing authenticity in cross-team interactions.mp4

02:52

04 - Building customer-centric alignment in sales and marketing.mp4

03:20

04 - 3. Collaboration Tactics for Sales and Marketing

01 - Integrating sales and marketing tools.mp4

03:18

02 - Creating a unified customer journey.mp4

03:33

03 - Respect and clarity in communication.mp4

03:10

04 - Strategic questioning for deeper insights.mp4

02:42

05 - 4. Measuring Success Together

01 - Developing shared KPIs for sales and marketing.mp4

03:37

06 - Conclusion

01 - Continuously improving the sales and marketing collaboration.mp4

02:29

Description

In today's competitive business landscape, seamless collaboration between sales and marketing teams is crucial to drive growth and success. This course is designed to help professionals from both departments understand each other's perspectives, align their goals, and work together more effectively. Join instructor Ronnell Richards as outlines ways to start breaking down silos, establishing common objectives, and fostering a culture of open communication and mutual respect. Highlighting real-world examples and practical strategies, Ronnell demonstrates how to leverage each team's strengths, share valuable insights, and create a unified approach to attracting, engaging, and converting customers. Whether you're a sales representative, marketing specialist, or a business leader looking to optimize your organization's performance, this course equips you with the skills and know-how required to bridge the gap between your sales and marketing teams and unlock your company's full potential.

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Marketing Strategy

Ronnell Richards

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Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.