Branding Masterclass: Brand Identity, Strategy & Activation

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Stella Chrysaki

1:03:29

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1. Branding Fundamentals

1. Welcome.mp4

00:30

2. Introduction to Branding.mp4

01:49

3. Introduction to Brand Identity.mp4

04:07

4. Before Starting your Brand Strategy.mp4

02:39

2. How to Build your Brand

1. Find Your Brand Heart.mp4

03:49

3. Brand Messaging

1. Brand Personality.mp4

03:04

2. Brand Voice.mp4

03:25

3. Tone of Voice.mp4

04:51

4. Value Proposition & Messaging Pillars.mp4

01:46

4. Design your Brand Identity

1. Brand Identity fundamentals.mp4

03:20

2. How to Build a Brand Identity - Part 1.mp4

06:44

3. How to Build a Brand Identity - Part 2.mp4

06:30

5. Design your Visual Identity

1. Visual Elements.mp4

03:39

2. Case Studies - Success Stories.mp4

05:18

6. Brand Guidelines

1. Create your Brand Guidelines.mp4

01:13

2. Bring your Brand Strategy to Life.mp4

00:37

7. Brand Activation

1. Brand Activation Fundamentals & Strategy.mp4

10:08

8. Brand Strategy Toolkit Workbook

1.1 Brand Strategy Toolkit.pdf

1. Brand Strategy Toolkit.html

Description

Create a Compelling Brand Identity From Scratch that Builds Trust and Brand Recognition

What You'll Learn?

Understand the key concepts of brand creation
Determine your brand's purpose, mission, vision, and values
Craft your brand's core essence and value proposition
Build a brand which stands out and resonates with your target audiences emotions
Choose a visual identity design
Easily define your marketing assets with a distinct and coherent voice and tone
Implement brand activation strategies that incorporate both traditional and contemporary marketing techniques

Who is this for?

Business Owners

Marketing Managers

Entrepreneurs

Aspiring Brand Managers

Marketing Consultant

Anyone interested in branding

What You Need to Know?

Understanding of some basic branding and marketing terms

The ability to follow simple steps to build your brand as you progress through the modules

More details

Description
Branding is very important for the success of a business. It's not just about picking colours and an image for a logo. Branding helps in many ways:
It makes people recognise and trust your business.
It attracts the customers you want.
It makes your business stand out from the competition.
It helps you avoid competing only on price.
It helps you win customers who are willing to pay more.

In this Branding Masterclass, you'll learn four important things to create a strong brand for your business:
Brand Strategy: This involves answering important questions about your business, what you do, and why it matters to customers. Then, you need to communicate these answers to your customers. I'll guide you through this process step-by-step.
Visual Identity: Once you have a clear brand strategy, we'll work on creating the visual parts of your brand, like the logo, fonts, colours, typography, and photos.
Brand Maintenance: After you've developed your brand strategy and creative, we'll help you create a plan to keep your branding consistent over time. This is very important for people to recognise and trust your brand.
Brand Activation: Finally, we'll help you plan how to successfully implement your brand across all your marketing, from your website to where you sell your products.
This course will help you create a strong brand strategy and identity for your business. This, in turn, will attract the right customers, increase sales, and make a bigger impact in the market.
This Branding Masterclass is complimented by a comprehensive workbook and checklist, to help you implement what you're learning and put it into practice.
At the end of the course, you'll have a wholesome brand you love (and your customers will love even more).
Who this course is for:
Business Owners
Marketing Managers
Entrepreneurs
Aspiring Brand Managers
Marketing Consultant
Anyone interested in branding

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Hi there, My name is Stella and I'm a digital marketing specialist and instructor who has worked with many small businesses to help them improve their marketing strategies and boost their profits.I help my clients attract new customers as well as make more sales to their existing customer base using both digital and offline marketing tactics.Having several years of experience in the marketing and business industry I'm able to identify the pain points of a business and provide them with solutions.Here on Udemy, I'm turning my knowledge into easy-to-digest courses and I hope to provide value to you by making them easy to understand so that you can learn new skills, tips and solve your marketing problems without having to outsource them.-Stella-

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