Branding Guidelines 101: Where Design Meets Marketing

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Kladi Vergine

1:12:35

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01 - Introduction

01 - Create branding guidelines.mp4

01:57

02 - 1. Brand Guidelines

01 - Discover the purpose of a professional brand guideline.mp4

02:17

02 - Do all businesses need brand guideline documentation.mp4

02:12

03 - Discover why brand guidelines work like a lighthouse.mp4

01:48

04 - Explore a brand guidelines main components.mp4

01:49

03 - 2. Formats

01 - Learn by observing and exploring other companys examples.mp4

02:07

02 - Discover the differences between online and PDF formats.mp4

02:39

04 - 3. Leverage the Power of the Creative Cloud

01 - Leverage the power of CC Libraries to store and share assets.mp4

04:00

02 - No budget for a photographer Browse assets on Adobe Stock.mp4

03:25

03 - Learn how to extract assets from an image with Adobe Capture.mp4

02:13

05 - 4. Brand Guidelines Layout and Styling

01 - Learn how to customize the InDesign workspace.mp4

03:08

02 - Set up an InDesign document to present brand assets.mp4

02:38

03 - Achieve consistency with InDesign parent pages.mp4

04:11

04 - Build consistency within your text by using paragraph styles.mp4

03:43

05 - Display, organize, and style brand assets and images.mp4

04:01

06 - 5. Marketing Components

01 - Discover the importance of the brand mission and values.mp4

02:51

02 - Learn how to communicate the brand personality.mp4

02:44

07 - 6. Design Components

01 - Display a logo and its clear space.mp4

02:50

02 - Outline and detail a brand color palette to build a theme.mp4

02:29

03 - Learn the importance of establishing a brand typeface.mp4

02:11

04 - Choose the most appropriate photography for your brand.mp4

02:35

08 - 7. Ready to Share

01 - Discover how to add interactive links to a document.mp4

04:38

02 - Create, preview, and update an interactive index.mp4

03:01

03 - Publish online to share your file with the world.mp4

05:57

09 - Conclusion

01 - Establish a long-lasting brand identity.mp4

01:11

Description

Branding is increasingly important to a company’s success. In this course, award-winning designer, strategist, author, and mentor Kladi Vergine shares her branding magic, including all her brand guideline best practices. Kladi gives you an overview of what brand guidelines are and why they're important for any business. She explores the various formats that brand guidelines can be presented as. Kladi dives into the marketing and design components that make up the guidelines, including mission and values, logos, photos, style guides, and more. She also shows how to use Adobe to store your assets. Plus, Kladi shares her best practices for dialing in the brand guidelines layout and styling and, finally, publishing what you’ve created.

This course was created by Kladi Vergine. We are pleased to host this training in our library.

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Kladi Vergine

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.