Brand Strategy: Management of Your Brand Reputation
Focused View
Chelsea Krost
1:17:07
192 View
001. The power of positive brand reputation.mp4
02:01
002. Boost your competitive advantage with your brand reputation.mp4
03:19
003. Mapping the core pillars of a winning brand reputation.mp4
04:47
004. Cultivate compelling testimonials and brand love from your target audience.mp4
03:54
005. Four proven ways to encourage customers to write reviews.mp4
04:36
006. Building your brand reputation as a thought leader.mp4
04:04
007. Unlock the leaders in your company by boosting employee advocacy.mp4
03:31
008. Four essentials for a successful employee advocacy program.mp4
04:16
009. Diversity and inclusion in brand strategy.mp4
03:56
010. Customer service and brand reputation.mp4
04:29
011. Craft a content marketing strategy to boost your brand reputation.mp4
04:46
012. Your content is your consumer journey.mp4
05:17
013. Improving brand reputation with a social media strategy.mp4
03:36
014. Social media customer service and negative reviews Top tips.mp4
04:48
015. Elevating your brand with influencers.mp4
04:09
016. Boosting brand reputation with LinkedIn.mp4
04:32
017. Conducting a brand reputation audit.mp4
05:24
018. Managing and monitoring your brand reputation Top tools.mp4
04:00
019. Building your strategy for a strong brand reputation.mp4
01:42
Description
A positive brand reputation increases customer loyalty, builds trust in the market, and helps position you as a leader in your space. In this course, learn tips from brand expert and marketing thought leader Chelsea Krost on how to build and protect a strong brand reputation. Chelsea shows you how to hone your brand strategy with practical guidance in critical areas, including: Corporate social responsibility, diversity and inclusion; leveraging the right influencers in the right ways; and managing negative reviews and brand feedback. She also covers the importance of monitoring your brand reputation through internal brand audits, and details some tools to help you manage your online reputation.
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Chelsea Krost
Instructor's Courses➤WHERE IT ALL BEGAN:
My story starts when I was just 16 years old, a little caterpillar with a big idea for a radio show. During this time, the conversation around teenagers a.k.a. millennials was so negative. Every media outlet was calling us lazy, entitled, & “the demise of the future!” I was hungry for success & eager to find a platform that was empowering my generation, but back in 2007, there was only MTV & the Disney Channel. This sparked the creation of my first radio talk show, “Teen Talk Live" which was the beginning of a journey & career that I could have never imagined!
➤THE JOURNEY:
From 2009-2014 I had the honor of being the “Millennial Spokesperson” for U by Kotex & sat on the Millennial Board for Cosmopolitan Magazine. I refer to these years as my “Masters in Influencer Marketing!" I was at the center of the influencer marketing explosion that changed the game for every business & marketing as we know it!
For the past 15 years, I have traveled the world speaking/hosting workshops - as well as the GO-TO Millennial Lifestyle & Marketing Expert for National TV shows like GMA, Today Show, CBS, FOX, CNN, etc
I am TOP PERFORMING, LinkedIn Instructor with 5 courses available:
1. Top 20 course: "Learning Personal Branding”
2. Top 15 Courses for Leaders: "How to Work Smarter Not Harder"
(Scroll down to the Experience section for more)
➤I BELIEVE IN TRANSFORMATION:
The one common roadblock that I saw with all of my coaching clients was that their confusion, comparison-itis, & fearful mindset were keeping them stuck! The desire to create a real shift & life-long impact with my clients inspired me to get my certification in (NLP) Neuro-Linguistic Programming.
I work with people to understand their thinking and behavioral patterns, emotional state, and aspirations. By examining your mind map, I can identify and strengthen the skills that serve you best and assist in developing new strategies to replace unproductive ones.
Now, I get to combine my experience & knowledge in Personal and Professional Development to unlock your absolute greatest potential & help YOU spread your wings & fly!
➤I help Entrepreneurs and Thought Leaders strengthen their mindset and build
money-making personal brands that bring them joy and fulfillment!
➤I help Organizations empower their employees to build their personal brands,
which in turn increases brand awareness, employee advocacy, and engagement
Linkedin Learning
View courses Linkedin LearningLinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications.
It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.
- language english
- Training sessions 19
- duration 1:17:07
- Release Date 2023/01/03
