Brand Presentations for Designers: Selling Your Thinking Through Storytelling

When I was a junior designer I assumed that my logo and branding work presentations should be filled with 90% pretty pictures. Can you relate?

What I've ultimately learned through trial and error over the last 18+ years is that about 90% of the presentation should in fact be demonstrating how you arrived at those decisions and selling in your thinking.

The 'beef' of the presentation needs to be about telling a compelling story, that's tied to specific agreed-upon objectives. And the deliverable (whether that's a simple logo, a full brand identity, or any type of design) should be the cherry on top.

While every client presentation should be unique, there are a few fundamental principles and components you should think about when presenting any type of branding work, and I will show you why using a structure like this is important. 

In this class aimed at Brand Designers and Brand Strategists you will learn:

• How to create a client presentation that sells your thinking and ultimately your work.
• How to structure the key sections intelligently
• Review some example presentations for more context

The skills you will learn in this class are transferable – meaning that you will be able to apply this type of thinking for any presentation in the future, enabling you to present confidently and successfully.

Who is the class for:

• Brand and Logo Designers
• Brand Strategists
• Marketing Professionals
• Freelancers

If presenting your work has been challenging for you in the past, this class will give you the confidence and tools that you need – enrol now.