Brand Marketing: Designing an Extensible Brand Identity
Courtney Eliseo
1:05:41
Description
Create a brand identity system for a complex brand with brand strategist and designer Courtney Eliseo!
Designing a brand architecture that is sound has positive impacts on how customers interact with your brand, how your team generates sales, and more. How can you ensure that your sub-brands work together seamlessly while staying true to your parent brand as it evolves? Join Courtney as she equips you with the clarity, focus, and inspiration that will facilitate a successful design process for your extensible brands.
Alongside Courtney, you will:
- Gain a greater understanding of brand architecture and how it applies to your specific situation
- Clarify your project's constraints and opportunities, and appropriate approaches for designing within your particular brand architecture
- Grasp the consistency flexibility spectrum and how it applies to your situation
- Develop a plan to help you kick off your design process that will lead you through content
Whether you are tasked with creating a brand identity system with ten brands or two, this class will provide you with the focus and inspiration you need to get started.
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Courtney’s class was created with experienced designers in mind, however all students are welcome to participate and enjoy.
What You'll Learn?
- Branding
- Marketing
- Business
- Brand Marketing
- Build A Strong Brand
- Brand Design
- Brand Identity Design
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Courtney Eliseo
Instructor's CoursesHello! I'm Courtney Eliseo, a new-ish mom, East Coaster living in the PNW, and the founder of En Route Workshop, where I help service-based businesses connect with more ideal clients through brand clarity and design.
A Bit About Me
Most mornings you can find me on the yoga mat, and most evenings you can find me curled up on the couch with a glass of wine. But as often as possible, I am off exploring somewhere new, breathing in ocean air, and soaking up every bit of the world around me. I have a deep-rooted desire to make things, a boundless sense of curiosity, and love losing myself in stories.
When it comes to design, my goal is to make work that is thoughtful, timeless, and most importantly, authentically aligned with who you are, your plans for the future, and the people you want to reach. I have a knack for listening with intention, which makes it possible for me to translate the vision you have for your business into a brand that will empower you to make your mark on the world.
Teaching
One of the things I love most is passing along the knowledge I've gained over my 18 years in the design industry and helping fellow designers evolve in their careers.
My classes, which focus on brand strategy and design, are first and foremost process-driven, so they will be helpful for both designers interested in the field and entrepreneurs who are building a business.
Let's Connect
Follow me on Instagram for the most real-time updates on where I'm at and what I'm working on. If there's anything you'd like to get in touch with me for directly, the best and quickest way to reach me is through En Route Workshop.
SkillShare
View courses SkillShare- language english
- Training sessions 9
- duration 1:05:41
- Release Date 2023/02/26
