Brand Leadership: Building Brand and Culture

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Denise Yohn

45:02

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01 Introduction

001 Integration of brand and culture.mp4

00:58

002 Brand leadership What does it take .mp4

02:17

02 Brand and Culture Alignment

001 What is brand-culture fusion .mp4

02:17

002 What happens when brand and culture arent aligned .mp4

02:42

003 What are the benefits of fusing your brand and culture .mp4

02:26

004 What kinds of organizations benefit from fusion .mp4

02:54

03 Building Organizational Culture

001 Barriers to culture building.mp4

03:01

002 Myths about culture building.mp4

02:48

003 Why do you need a unique culture .mp4

02:24

004 Leading culture.mp4

03:00

04 Achieving Brand-Culture Fusion

001 Overarching purpose and core values.mp4

02:53

002 Organize and operate your business.mp4

02:52

003 Culture-changing employee experiences.mp4

03:08

004 Align EX with CX.mp4

03:15

005 Employee brand engagement.mp4

02:59

05 Unleash the Power of Brand and Culture

001 Requirements for success in brand leadership.mp4

02:28

002 Brand Culture Results.mp4

02:40

Description

Why is it critical to align your external brand identity and internal organizational culture for brand leadership? How can you avoid common brand- and culture-building mistakes? How do you cultivate employee brand engagement? In this course, bestselling author and keynote speaker Denise Lee Yohn answers these questions and more. Denise introduces brand-culture fusion and discusses how organizations of all types and sizes create competitive advantage and future-proof their businesses with it. She explains how to build an organizational culture, then shows how to achieve brand-culture fusion through an overarching purpose and core values, organizational design and operational processes, culture-changing employee experiences, and more. Denise concludes by covering the requirements for success in brand leadership and integrating and aligning brand and culture to achieve brand leadership.

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Denise Yohn

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.