Brand Identity Basics

Focused View

Matt Yow

41:58

215 View

1 Introduction to Brand Identity

S1V1-The Five Ws and an H.mp4

01:54

S1V2-What is Branding.mp4

03:40

S1V3-What is the Value.mp4

01:58

S1V4-Why branding .mp4

01:37

S1V5-Who Brands.mp4

01:39

2 The Brand Identity Design Process

S2V1-Brand Process (and Creativity).mp4

02:12

S2V2-Brand Story.mp4

02:04

S2V3-Brand Strategy.mp4

02:41

S2V4-Brand Development Design.mp4

05:04

3 Case Studies and Examples

S3V1-Ted Todd Insurance, Late 2012.mp4

02:17

S3V2-Cyber Reliant, Early 2012.mp4

03:00

S3V3-PinkBlush Maternity, Late 2013.mp4

03:18

S3V4-Conclusion and Summary.mp4

00:52

4 Finalizing the Project

S4V1-Brand Guidelines Part 1.mp4

02:27

S4V2-Brand Guidelines Part 2.mp4

03:26

S4V3-Showcase the Work.mp4

01:33

S4V4-Emotional Branding.mp4

01:49

S4V5-Conclusion.mp4

00:27

Description

About this Course

In this course, we’ll take an in-depth look at the brand identity design process: from planning, strategizing and research, all the way through design and finalizing the project. We’ll also explore what exactly makes a brand image and why process is so important.

Branding can be challenging, but with preparation and expectations, we can create amazing work and continue to hone in on what generates the best results.

By the end of this course, you will have the tools and knowledge to create meaningful and comprehensive brand identities.

What you'll learn

The value of branding
Working with clients
Creating case studies
Creating brand guidelines

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Matt Yow

Instructor's Courses

Matt Yow is a multidisciplinary designer and occasional art director. He is currently the lead brand designer and typographer at Focus Lab in Savannah, Georgia. Past projects include collaboration with Hewlett-Packard, JibJab, and Adobe.

Treehouse

View courses Treehouse

Treehouse or is an online technology school that offers beginner to advanced courses in web design, web development, mobile development and game development. Its courses are aimed at beginners looking to learn computer coding skills for a career in the tech industry.