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Brand Evolution - Build an E-Commerce Brand From Scratch

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Manuel Becvar

12:31:40

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  • 1 - Introduction.mp4
    04:29
  • 2 - Finding interesting markets.mp4
    05:32
  • 3 - Essential market research advice.mp4
    04:19
  • 4 - Access & core product features.mp4
    07:38
  • 5 - How to think about your product.mp4
    02:13
  • 6 - When to kill product ideas.mp4
    06:29
  • 7 - Refining your ideas.mp4
    03:18
  • 8 - Product Development & Summary.mp4
    09:20
  • 9 - The Basics of Building a Brand.mp4
    02:36
  • 10 - Logos & Company Branding.mp4
    03:10
  • 11 - Logo Design Part 1.mp4
    11:22
  • 12 - Logo Design Part 2.mp4
    05:19
  • 13 - Creating a Memorable Slogan.mp4
    19:52
  • 14 - Captivate your Audience by Creating a Story Behind Your Brand.mp4
    04:37
  • 15 - Bonus Hiring a Designer Template.html
  • 15 - DesignerTemplate.pdf
  • 16 - Business Incorporation Introduction.mp4
    08:54
  • 17 - Currencies Direct.mp4
    05:17
  • 18 - USA Incorporation.mp4
    08:49
  • 19 - USA LLC Overview.mp4
    04:15
  • 20 - Hong Kong Incorporation Part 1.mp4
    05:05
  • 21 - Hong Kong Incorporation Part 2.mp4
    05:30
  • 22 - Singapore Incorporation.mp4
    23:26
  • 23 - BVI & Seychelles Incorporation.mp4
    16:06
  • 24 - Estonia EResidency.mp4
    05:31
  • 25 - Business Banking.mp4
    18:24
  • 26 - Digital Banks Overview.mp4
    13:01
  • 27 - Introduction.mp4
    07:35
  • 28 - Where To Find Great Products For Your Brand.mp4
    17:38
  • 29 - Finding Flaws In Best Selling Brands & Products Part 1.mp4
    13:10
  • 30 - Finding Flaws In Best Selling Brands & Products Part 2.mp4
    20:43
  • 31 - Patents How To Do Proper Patent Research.mp4
    11:42
  • 32 - Trademarks Overview.mp4
    10:56
  • 33 - Introduction To ECommerce.mp4
    06:27
  • 34 - A look at ECommerce Platforms Squarespace Part 1.mp4
    09:39
  • 35 - A look at ECommerce Platforms Squarespace Part 2.mp4
    04:18
  • 36 - Magento Big Cartel & Prestashop.mp4
    04:44
  • 37 - Shopify.mp4
    03:21
  • 38 - Shopify Dashboard Overview.mp4
    04:44
  • 39 - A Look at Shopify integrations.mp4
    03:34
  • 40 - Getting a Theme For Your Shopify Store.mp4
    05:06
  • 41 - Analyzing The Market & Finding Your Audience.mp4
    04:59
  • 42 - Doing ECommerce The Right Way Yellow Leaf Hammocks.mp4
    04:18
  • 43 - Doing ECommerce The Right Way Whipping Post.mp4
    04:15
  • 44 - Building an Email List Part 1.mp4
    04:25
  • 45 - Building an Email List Part 2.mp4
    04:17
  • 46 - Building an Email List Part 3.mp4
    09:30
  • 47 - ECommerce Blogging How To Build a Fanbase Through Your Blog.mp4
    05:29
  • 48 - Introduction To Social Media.mp4
    04:28
  • 49 - Introducing Influencer Marketing.mp4
    09:46
  • 50 - How To Use Influencer Marketing Platforms To Gain Exposure.mp4
    04:00
  • 51 - Facebook Overview.mp4
    01:11
  • 52 - Facebook Business Page Setup Part 1.mp4
    04:09
  • 53 - Facebook Business Page Setup Part 2.mp4
    02:45
  • 54 - Facebook Business Page Setup Part 3.mp4
    02:34
  • 55 - Facebook Business Page Setup Part 4.mp4
    04:44
  • 56 - Facebook Shop.mp4
    05:13
  • 57 - Facebook Pixel & Retargeting.mp4
    03:44
  • 58 - Facebook Ads Overview.mp4
    07:43
  • 59 - Twitter.mp4
    06:05
  • 60 - Instagram Part 1.mp4
    04:35
  • 61 - Instagram Part 2.mp4
    03:23
  • 62 - Snapchat.mp4
    03:39
  • 63 - Pinterest Business Profile Setup Part 1.mp4
    04:24
  • 64 - Pinterest Business Profile Setup Part 2.mp4
    01:58
  • 65 - Pinterest Boards & Pins.mp4
    03:20
  • 66 - Finding Great Content To Post On Social Media.mp4
    06:31
  • 67 - Creating Great Social Media Content.mp4
    04:15
  • 68 - YouTube Advertising & Video Ads.mp4
    02:45
  • 69 - Introduction To The Amazon FBA Platform & Sales Reports.mp4
    06:29
  • 70 - Amazon Sponsored Products PPC.mp4
    16:35
  • 71 - Beyond FBA Amazon Seller Central.mp4
    09:35
  • 72 - Beyond FBA Vendor Express.mp4
    04:48
  • 73 - Beyond FBA Vendor Central.mp4
    03:08
  • 74 - Amazon Product Launch Checklist.mp4
    08:50
  • 75 - Amazon Customer Service How To Get Great Reviews & Feedback.mp4
    04:50
  • 76 - Inventory Storage Introduction.mp4
    01:22
  • 77 - Why Use a ThirdParty Fulfillment Centre Part 1.mp4
    18:06
  • 78 - Why Use a ThirdParty Fulfillment Centre Part 2.mp4
    06:25
  • 79 - How To Create Custom Shipping Boxes.mp4
    02:29
  • 80 - Bonus Fulfillment Centre Resources.mp4
    05:09
  • 80 - FulfillmentResources.pdf
  • 81 - Product Branding Overview.mp4
    01:02
  • 82 - Product Photography.mp4
    15:54
  • 83 - Custom Packaging Part 1.mp4
    06:41
  • 84 - Custom Packaging Part 2.mp4
    15:57
  • 85 - Insert Cards & Marketing Materials Part 1.mp4
    04:50
  • 86 - Insert Cards & Marketing Materials Part 2.mp4
    08:06
  • 87 - Insert Cards & Marketing Materials Part 3.mp4
    04:21
  • 88 - How I Made 50000 Profit With 1 Order In Retail.mp4
    09:31
  • 89 - Finding Retailers & Distributors In Your Niche.mp4
    29:59
  • 90 - Creating a Company Presentation.mp4
    01:41
  • 91 - Contacting Retailers Margin Calculation Templates & More.mp4
    16:19
  • 92 - Contracts & Agreements With Retailers.mp4
    03:54
  • 93 - Cold Call Guideline & Email Template.mp4
    05:25
  • 93 - emailtemplatesdocx.zip
  • 94 - Amazon in 2017 & Why You Should Expand Into New Sales Channels.mp4
    03:13
  • 95 - Amazon EU Overview.mp4
    15:03
  • 96 - Amazon Japan Overview.mp4
    13:44
  • 97 - Bonus Amazon Japan Resources Download.mp4
    05:25
  • 98 - Marketplaces Outside Amazon.mp4
    01:19
  • 99 - Walmart & Sears Overview.mp4
    04:48
  • 100 - JET Overview.mp4
    02:47
  • 101 - JET Dashboard Overview.mp4
    02:12
  • 102 - Newegg Overview.mp4
    06:00
  • 103 - Exhibitions & Expos.mp4
    14:10
  • 104 - Exhibiting Yourself.mp4
    03:10
  • 105 - Outsourcing.mp4
    11:49
  • Description


    If you truly want to build a brand and beat the competition you need to branch out - learn how to build a brand!

    What You'll Learn?


    • Learn how to build a brand from scratch
    • Learn how to create innovative and unique products
    • Learn how to choose existing products
    • Learn how to proper incorporate your business
    • Learn how to build social media and why it is important to brand building
    • Learn how to create your own eCommerce shop
    • Learn how to create unique packagings, logos and slogans
    • Learn which Fulfillment Centers to use
    • Learn how to master Amazon FBA
    • Learn how to sell to retail and wholesale

    Who is this for?


  • anyone with an entrepreneurial mind and interested in the Import/Export Industry
  • anyone who wants to import from China & sell your products from anywhere in the World
  • FBA (Fulfillment by Amazon) sellers
  • eBay sellers
  • Offline sellers (retail/wholesale) are also the perfect candidates for this course
  • What You Need to Know?


  • for some bonus documents you will need Microsoft Office
  • All you need is an Internet connection & a laptop/computer.
  • Have the right mindset for entrepreneurial adventures!
  • ideally you will have a little experience in sourcing or taken my other course (Live Case Study)
  • More details


    Description

    My name is Manuel and I have been importing from China for over 18 years while actually living in China for over 12 years now. I've released several courses on Udemy, some of them are bestsellers in their category. 

    Competition has increased a lot and now only the fittest will survive.

    Amazon is a great platform to get started but it is not the only sales channel out there.

    If you truly want to build a brand and beat the competition you need to branch out into other sales channels including other Amazon marketplaces.

    On top of that, most importers don’t even know that they have to meet certain country regulations. Governments, retailers and eCommerce channels like Amazon will become stricter and stricter.

    You need to stay ahead and be fully prepared of what’s to come. Simply buying a product in China and putting it on Amazon won’t guarantee your survival anymore!

    You’ll want to be better than the rest out there and bring your business to the next level.

    Most courses out there only focus on a specific strategy which might not be viable anymore. What we offer is something no one else does. We looked at all parts of building a business and a brand not just on Amazon but many other sales channels. 

    You need to look at long term strategies. Amazon can close your account any day without prior warning. You’ll want several income streams and have ultimate control in every part of your business. We’ll show you how you can build trust with your customers and turn this into a powerful tool to increase sales.

    From pricing and inventory,  to closing deals with large retailers that will help exposing your brand to new audiences, this course is all about giving you the confidence to expand your business further. Amazon is still the most popular sales channel, and selling on there will always be viable and it will grow even more in the future. However, the point is to diversify and secure your survival.

    Even if you are already selling a few products on Amazon –  Don’t stop there!

    Your products might sell well on other channels too. Imagine if you already have a lot of products on Amazon, you can take those same exact products and expand into other sales channels – the opportunities are endless!

    This course will stand the test of time because it looks at the bigger picture of an Ecommerce business and does not focus on just one sales channel.

    So let me guide through some of the things you will learn in this course:

    Choosing a Product

    Even if you’re an established seller, chances are you’re still looking at new products to sell right now! This module will help you devise a strategy to launch great products – each and every time! But that’s not all, a unique brand is ultimately more valuable.

    That’s why we have dedicated a complete section on patents and how to analyze your competition effectively. Remember, generic products are not working anymore and if you truly want to innovate, you need to have Intellectual Property unique to your brand. We’ll also show you in a unique and foolproof way how to find innovative products.

    Business Incorporation

    Having a strong legal structure behind your business will be vital for your success. For this reason, we have researched the best countries in the world to incorporate your business. The main goal of this module is making your business more attractive to investors, especially if you want to sell your business down the road.

    A strong business is also a profitable one! You might agree with us that in this business, fees can really kill your profit margins. However, we have got you covered in our business banking section. We have done extensive research on the best business bank accounts, currency exchange and transfer accounts to make sure your brand saves money and becomes more profitable.

    Social Media

    Knowing your target audience will be essential if you want to build a raving fan base that purchases every product you launch. When it comes to building audiences in your market, there is no better way than having a social media strategy.

    We have asked around in groups launched questionnaires and polls and the issue most people have these days is actually not sourcing or PPC or inventory management – but how to launch a product.

    I truly believe Influencer marketing and having a strong social media presence will be your KEY tool for the years to come when launching products. Influencer marketing is exploding right now and it will be the only way to get your product off the ground!

    In this module, we will guide you step by step through all the social media platforms and how you can successfully build an audience behind your brand.

    Having a social media strategy in place is not only vital to get your brand noticed, but also to drive sales and get market share from your competition.

    Building social media presence is not a sprint but a marathon.

    I am not going to lie, it will take time to build an audience, but if you start now, you’ll have the most powerful tool on the market.

    The best part is that we will not only give you a clear strategy on how you can drive insane amounts of traffic to your Amazon listing, but also to your website.

    Younger audiences are also moving away from traditional sales channels like retail, and they are shopping on social media. After going through this module, you will have a platform where you can connect with your customers and showcase your products freely.

    Retail

    I’ve been in retail for over 18 years now and that’s where I actually started out.

    I’ve built a 7 figure retail business before even moving onto Amazon.

    I’ll discuss retail in detail and how you can reach out to retailers. I’ll show you how I find retailers in a foolproof way. I’ll show you how I prepare marketing materials that you can send to retailers and how you can follow up and push for sales.

    You’ll also learn how to price your products to retailers and which contracts you need to prepare beforehand when you work with them. I’ve made profits as big as 50,000$ with retailers in one day and I will show you how you can do it too.

    This is just a brief overview of the entire course. There are many other modules that will help build and elevate your brand.

    Our ultimate goal with this course to is help you build a business that is stronger, profitable and more successful than your competitors.

    After going through our course, you will have learned how to take control over your business and build a brand loved by its customers, in any market you plan to sell.

    So join us today and learn how to start a global brand & build an eCommerce empire.

    THIS IS NOT AN IN - DEPTH AMAZON FBA COURSE. This course is about building a brand on and off Amazon. For in-depth Amazon FBA information please visit my course: From China to Amazon - A live case study and complete guide! 

    Who this course is for:

    • anyone with an entrepreneurial mind and interested in the Import/Export Industry
    • anyone who wants to import from China & sell your products from anywhere in the World
    • FBA (Fulfillment by Amazon) sellers
    • eBay sellers
    • Offline sellers (retail/wholesale) are also the perfect candidates for this course

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    Manuel Becvar
    Manuel Becvar
    Instructor's Courses
    My name is Manuel and I was born in Austria in a little town called Melk. For me Asia and its perks always fascinated me since I can remember. I remember watching Bruce Lee & Chinese movies as a kid and was hooked right away. My professional career started in 1998 when I worked for Austria's biggest DIY retailer (bauMax). I moved to Hong Kong in 2005 when I was offered a position as an intern to work for one of the biggest Sourcing Offices in Hong Kong with a staff over 200 people. For more than 10 years I worked with the biggest retailers in the world on developing, sourcing and finding new products for them. These retailers included: Metro, Rewe, OBI, Carrefour, Tesco, WalMart, Amazon, Auchan, Lowes, Sears, Homedepot and many others. As you can imagine the big retailers expect their products to be more than just conform to standards and regulations when they purchase them in Asia. They need to be at the highest standard and quality. These retailers cannot afford to have a product re-call due to quality problems or defective components. These products need to be top-notch.In those 10 years I got to know all the standards and product requirements there are and additionally gained a lot of experience and insight working with factories in China. Not just that. I learned a lot about China, its culture & manufacturing. Where & how to find the best suppliers, how to negotiate and communicate with them, how to arrange business travel for my Customers and a lot more. In the busiest seasons (April & October), I was accompanying up to 30 Buyers within a month to exhibitions, factories and showrooms to help negotiate, develop products and follow up the Buyer's requests after they were gone. I got to know all the tips & tricks you need to return home from your trip successfully. I now have an Import/Export company based in Hong Kong that you can find under my links.I also speak publicly at large events within Asia, Europe and North America. You can also find my content on podcasts, e-interviews and magazines. I run a blog that discusses everyday business, eCommerce and importing from China. Feel free to head over to my educational site mentioned in my profile. I also have several courses here on Udemy discussing import from China, selling on Amazon and other eCommerce channels as well as certification and compliance to national standards and laws. Feel free to message me if you have any questions. All the best,Manuel Becvar
    Students take courses primarily to improve job-related skills.Some courses generate credit toward technical certification. Udemy has made a special effort to attract corporate trainers seeking to create coursework for employees of their company.
    • language english
    • Training sessions 104
    • duration 12:31:40
    • Release Date 2022/11/16