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Brand Design Foundations

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Sean Adams

2:34:15

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  • 01. Introduction to branding.mp4
    03:24
  • 02. The origin of branding.mp4
    03:05
  • 03. Branding before 1950.mp4
    04:21
  • 04. Branding 1950 to today.mp4
    03:35
  • 05. What is a brand.mp4
    03:33
  • 06. What makes a brand.mp4
    03:28
  • 07. Why bother.mp4
    04:08
  • 08. The designers role.mp4
    04:02
  • 09. The elements of branding.mp4
    03:53
  • 010. What to know.mp4
    04:20
  • 011. Research.mp4
    05:13
  • 012. Interviews.mp4
    03:32
  • 013. Problem-solving, part 1.mp4
    03:32
  • 014. Problem-solving, part 2.mp4
    04:15
  • 015. Presentation.mp4
    04:11
  • 016. Identity systems.mp4
    04:04
  • 017. The rules of logo design, part 1.mp4
    04:10
  • 018. The rules of logo design, part 2.mp4
    02:30
  • 019. Monogram.mp4
    03:26
  • 020. Wordmark.mp4
    03:39
  • 021. Icons.mp4
    04:21
  • 022. Logo.mp4
    02:54
  • 023. Flexible identities.mp4
    03:32
  • 024. Making a wordmark.mp4
    04:46
  • 025. Designing a monogram.mp4
    03:18
  • 026. Creating an icon.mp4
    04:23
  • 027. Combining wordmarks, monograms, and icons.mp4
    04:18
  • 028. The color palette.mp4
    04:34
  • 029. Making a color palette.mp4
    03:32
  • 030. Typography.mp4
    03:58
  • 031. Images.mp4
    05:05
  • 032. Patterns.mp4
    03:42
  • 033. Presentation.mp4
    05:05
  • 034. Presenting tips.mp4
    04:33
  • 035. The standards manual, part 1.mp4
    04:08
  • 036. The standards manual, part 2.mp4
    04:47
  • 037. Brand vision book.mp4
    03:42
  • 038. File handoff.mp4
    03:41
  • 039. Next steps.mp4
    03:35
  • Description


    Everyone knows the importance of great branding, but how do you build a brand from scratch? In this course, Sean Adams, professor of branding and brand identity at ArtCenter College of Design, explains branding as a process that successfully communicates a company’s unique message. Sean summarizes the history of branding, from the Stone Age through today. He explains what a brand is, the role of the designer, the elements of branding, and more. Then Sean dives into the strategy behind creating a successful brand, including research, interviews, problem solving, and presentation. Sean covers the parts that go into creating a visual identity system, then walks you through the process of creating those parts. Next, he goes over everything that goes into building the visual system, including a color palette, typography, images, patterns, and presentation. Finally, Sean explains what you will hand off to the client and offers some best practices on making handoffs go smoothly.

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    Sean Adams is the Chair, Undergraduate and Graduate Graphic Design at ArtCenter College of Design, founder of Burning Settlers Cabin, author of multiple magazine columns, on-screen author for LinkedIn Learning, and serves on the editorial board of Design Observer. His recent books, How Design Makes Us Think (Princeton Architectural Press) and The Designer's Dictionary of Color (Abrams) are international best-sellers. He is the only two-term AIGA national president in the organization’s history. Adams also served on the AIGA national board for three terms and was AIGA Los Angeles president. In 2014, Adams was awarded the AIGA Medal, the highest honor in the profession. He is an AIGA Fellow, and Aspen Design Institute Fellow. He has been recognized by every major competition and publication including; Print, Step, Communication Arts, Graphis AIGA, The Type Directors Club, The British Art Director’s Club, and the New York Art Director’s Club. Adams and AdamsMorioka have been exhibited often, including a solo exhibition at The San Francisco Museum of Modern Art. He has been cited as one of the forty most important people shaping design internationally in the ID40, and one of the top ten influential designers in the United States. Previously, Adams was a founding partner at AdamsMorioka, whose clients included The Academy of Motion Picture Arts and Sciences, Disney, Mohawk Fine Papers, The Metropolitan Opera, Los Angeles County Museum of Natural History, Richard Meier & Partners, Sundance, and the University of Southern California. https://www.seanadams.design
    LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.
    • language english
    • Training sessions 39
    • duration 2:34:15
    • English subtitles has
    • Release Date 2024/09/19