Becoming a Product Manager: A Complete Guide
Focused View
Evan Kimbrell and Cole Mercer
10:58:34
119 View
01 - What is a product manager.mp4
03:17
02 - What is a product.mp4
02:54
03 - Three different types of product manager roles.mp4
04:11
04 - How to think about the type of PM you want to be.mp4
03:35
05 - Product vs. Project management.mp4
06:41
06 - A day in the life.mp4
04:27
07 - Why product management is awesome.mp4
01:51
08 - Hooray for free stuff.mp4
01:54
01 - The four major phases of the product lifecycle.mp4
03:04
02 - Product lifecycle phases Real-world examples.mp4
04:06
03 - Product development process.mp4
03:18
04 - Getting deeper into the product development process.mp4
03:53
05 - What is Lean Product Development.mp4
01:55
06 - What is Agile.mp4
01:37
07 - What is Scrum and how does it work.mp4
04:17
08 - What is Kanban and how does it work.mp4
02:46
09 - What is Waterfall development.mp4
01:12
10 - Real-world examples of Waterfall and Agile.mp4
04:26
01 - Introduction to ideas and user needs.mp4
01:53
02 - Where ideas come from as a PM.mp4
04:31
03 - Getting to the real user needs.mp4
07:54
04 - Users vs. Customers.mp4
01:41
01 - Market research Sizing the market.mp4
04:04
02 - Introduction to finding competitors.mp4
03:04
03 - Find competitors as a product manager.mp4
12:18
04 - Direct, indirect, and potential competitors and their impact.mp4
07:27
05 - The five criteria for understanding competitors.mp4
06:01
06 - The last three criteria for understanding competitors.mp4
05:36
07 - Monitor competitors.mp4
11:03
08 - What is a feature table.mp4
02:03
09 - Put together a feature table.mp4
06:03
10 - Practice building a feature table.mp4
08:13
11 - What do we ultimately care about as a product manager.mp4
01:33
01 - What is customer development.mp4
06:09
02 - The four types of interviews.mp4
10:22
03 - Key differences in customer development.mp4
02:36
04 - Who you should talk to.mp4
09:56
05 - Find interviewees externally.mp4
11:37
06 - Find interviewees internally.mp4
09:19
07 - How to get them to talk.mp4
09:20
08 - Practice writing emails.mp4
09:15
09 - How to run a customer interview correctly.mp4
08:22
10 - Good questions, bad questions.mp4
07:06
11 - Build user personas off your interviews.mp4
03:28
12 - Real-world examples of user persona.mp4
01:40
13 - The product manager and the data diet.mp4
04:25
01 - What is an MVP.mp4
06:37
02 - How do product managers think about MVPs.mp4
06:46
03 - Seven steps to running an MVP experiment.mp4
04:11
04 - Identify your assumptions.mp4
07:17
05 - Follow along Identify the assumption for Zirx.mp4
06:51
06 - Find the riskiest assumption of them all.mp4
05:52
07 - Make decisions The riskdifficulty square.mp4
05:57
08 - What is a hypothesis.mp4
03:41
09 - Put together a hypothesis.mp4
07:56
10 - Follow along Identify Zirxs hypothesis.mp4
04:14
11 - Whats a minimum criterion for success.mp4
08:24
12 - Create a formula for your MCS.mp4
08:18
13 - Optional Make the calculation for startups.mp4
03:18
14 - MVP techniques Emails, shadows, 404, and coming soon.mp4
08:39
15 - More MVP techniques Explainer, fake landing page, and pitch experiments.mp4
07:29
16 - Even more MVP techniques Concierge, piecemeal, and Wizard of Oz.mp4
06:33
17 - Email based MVPs.mp4
03:27
18 - Shadow buttons.mp4
02:31
19 - 404 and coming soon MVPs.mp4
03:42
20 - Explainer videos.mp4
05:22
21 - Piecemeal MVPs.mp4
04:35
22 - Concierge service MVPs.mp4
04:20
23 - Optional How do big companies think about MVP experiments.mp4
05:04
24 - Evaluating results and learning from them.mp4
04:40
01 - Introduction to Wireframing.mp4
05:36
02 - Wireframe, Mockup, Prototype.mp4
11:02
03 - Jump into Sketching.mp4
09:01
04 - Sketching out a mobile app.mp4
07:30
05 - Using POP.mp4
08:57
06 - Intro to Balsamiq.mp4
11:07
07 - Building YouTube in Balsamiq.mp4
08:15
01 - Introduction to metrics.mp4
07:10
02 - Real-life examples of metrics.mp4
07:31
03 - Metrics of all kinds.mp4
14:46
04 - How to pick good metrics.mp4
11:36
05 - Using the HEART metrics framework Part 1.mp4
10:04
06 - Using the HEART metrics framework Part 2.mp4
11:24
07 - Using the AARRR (Pirate) metrics framework.mp4
05:58
08 - Tracking your metrics in practice.mp4
04:54
01 - Introduction to epics.mp4
05:11
02 - Lets get into epic specs.mp4
04:49
03 - User stories and acceptance criteria.mp4
04:33
04 - Real-life examples of epics, specs, user stories, and the backlog.mp4
12:07
05 - Estimations and velocity.mp4
09:20
06 - Roadmapping.mp4
05:18
07 - Prioritization.mp4
07:20
01 - General communication skills.mp4
02:18
02 - Working with engineers.mp4
04:00
03 - Working with designers.mp4
03:20
04 - Working with executives and others.mp4
03:21
01 - Get relevant experience.mp4
04:31
02 - Build a portfolio with a side project.mp4
02:35
03 - Brand yourself.mp4
02:43
01 - Where to look and what to look for.mp4
03:33
02 - Inside advice on your PM job hunt.mp4
02:05
01 - Resumes.mp4
03:46
02 - Interview for product management.mp4
03:38
03 - How to answer interview questions the right way.mp4
04:31
04 - Insider tips for getting the job.mp4
07:54
01 - The first things to do.mp4
05:45
02 - Summary of the course.mp4
02:06
01 - Interview with Daniel Demetri, product lead at Earnest, ex-PM at Google.mp4
27:31
02 - Interview with David Lifson, VP of product at Homepolish.mp4
19:21
Description
What does a product manager actually do? What kind of product manager roles are out there, and how do they differ from project management? In this course, get answers to those questions—and more—as you learn about the different tools and techniques needed to successfully coordinate all aspects of product development. Instructors Cole Mercer and Evan Kimbrell go over the major phases of the product lifecycle and discuss how approaches like agile, scrum, and kanban actually work in real-world situations. Plus, learn how to address real user needs, approach customer development, run MVP experiments, sketch out mobile apps, work with your stakeholders, and much more.
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Evan Kimbrell and Cole Mercer
Instructor's CoursesSeasoned product manager, people manager, educator, and technology enthusiast with experience in consumer, enterprise, e-commerce, and internal Product Management roles across web and all mobile platforms.
I'm also an accomplished Product Management instructor and conference speaker. I've taught courses on the role and associated technologies to a combined 200,000+ students in 162 countries online. In addition, I've taught over 1,000 students in person to groups of students in many countries including the US, Ukraine, Germany, and Czech Republic.
http://www.colemercer.com
Linkedin Learning
View courses Linkedin LearningLinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications.
It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.
- language english
- Training sessions 109
- duration 10:58:34
- Release Date 2023/02/28
