B2B Sales Strategy: Pre-call Prep for Virtual or In-Person Deals

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Lisa Magnuson

37:49

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01 - Introduction

01 - 100% confidence on every sales call.mp4

01:06

02 - 1. Pinpoint Your Starting Position

01 - Finding out what your prospect is doing, thinking, and feeling.mp4

03:45

03 - 2. Focus on Your Prospect

01 - Gather critical prospect insights.mp4

03:09

02 - Analyze sales meeting attendees.mp4

04:01

04 - 3. Align with Your Prospect

01 - Align your meeting goals with your prospects meeting goals.mp4

03:05

02 - Define your best and second-best next steps.mp4

02:33

03 - Formulate insightful sales questions.mp4

04:23

04 - Establish yourself as a trusted resource.mp4

03:43

05 - 4. Anticipate Issues

01 - Predict adverse scenarios and develop strategies to address them.mp4

02:42

06 - 5. Develop a Winning Agenda

01 - Leverage your prep to prepare a winning sales discussion.mp4

03:58

02 - Collaborate with your prospect ahead of the meeting.mp4

04:07

07 - Conclusion

01 - The number one way to improve sales effectiveness.mp4

01:17

Description

There’s an old saying, “Luck is what happens when preparation meets opportunity.” If you work in sales, you have to be ready when your opportunities arise, and in this course, Lisa Magnuson shows you how to optimize your sales call preparation so you can maximize your chances of closing the deal. Lisa shares the lessons she’s learned from a career in sales, which she’s developed and refined into her 100% Confidence Call Sheet. If you’re looking for simple, practical, and action-oriented preparation advice that will help you with any prospect call, join Lisa in this course.

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Sales Skills

Lisa Magnuson

Instructor's Courses

Close your big deals. As a Sales VP, you need your senior sales executives to close their largest opportunities – every time. Yet, complex opportunities are long and messy. They require a higher level of sales execution. Top Line Sales will guide your senior AE’s to deliver on their biggest opportunities. Our clients have won millions in new contracts with The Top Line Sales Engine™ toolkit. o Talk to a 5X Deal Strategist Learn more by visiting www.toplinesales.com

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