B2B Content Marketing Strategy: SEO Writing

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36:32

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01 - Introduction

01 - Getting started with your B2B SEO strategy.mp4

00:52

02 - 1. B2B SEO Writing Essentials

01 - Connecting the B2B buy cycle with micro-targeted content.mp4

02:43

02 - Exploring search intent as an early step.mp4

03:13

03 - Leveraging Google to find blog post ideas.mp4

03:04

04 - Researching long-tail keyphrases for your B2B marketing.mp4

03:49

05 - B2B SEO writing Best practice tips.mp4

03:54

06 - B2B SEO writing Myths to ignore.mp4

03:21

03 - 2. B2B SEO Writing Hands-On Tips

01 - Writing B2B titles that get the click.mp4

04:13

02 - Writing compelling meta descriptions for your B2B content.mp4

02:45

03 - Writing B2B blog posts Setup and preparation.mp4

01:57

04 - Writing B2B blogs From start to publish.mp4

03:49

05 - Tips for writing top-converting B2B sales pages.mp4

02:21

04 - Conclusion

01 - Plan for future B2B SEO success.mp4

00:31

Description

Looking to boost your B2B marketing outcomes, but not sure where to start? Reaching more customers requires a well-crafted plan with SEO-driven content and targeted assets. In this course, expert SEO writer Heather Lloyd-Martin shares how you can leverage SEO writing to drive results for your B2B organization.

Learn how to map a solid SEO content marketing strategy, including key components like reading Google’s search results page and assessing opportunities, composing blog posts and service pages based on SEO best practices, choosing long-tail keyphrases based on search intent, and designing conversion-focused titles, meta descriptions, and more. Heather shows you how to differentiate between SEO best practices and common optimization myths so you know what’s what. Upon completing this course, you'll be equipped with new skills to craft SEO-driven content that boosts your business online—reaching more potential B2B customers and converting targeted prospects into guaranteed sales.

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B2B Sales

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