Avoiding Legal Hot Spots: Five Legal Tips for Social Media Managers

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40:44

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01 - Introduction

01 - Overview.mp4

00:42

02 - 1. Social Media Legal Hot Spot 1 Common Questions about Using Content

01 - Can you post another persons content.mp4

01:22

02 - What is the public domain and can it protect you from infringement.mp4

03:27

03 - Whats a copyright troll.mp4

02:16

04 - Do good intentions save you from copyright liability.mp4

01:18

05 - Can you post a photo of yourself.mp4

01:53

06 - Do you need permission from the person in an image to use the image.mp4

02:27

07 - What is fair use.mp4

02:54

03 - 2. Social Media Legal Hot Spot 2 Copyright Assignments and Licensing

01 - Who owns a copyright.mp4

02:25

02 - Copyright assignments and licensing How are they done legally.mp4

02:35

04 - 3. Social Media Legal Hot Spot 3 The Model Release

01 - Whats the definition of a model.mp4

01:07

02 - Why do you need a release.mp4

01:22

03 - Whats a model release.mp4

01:24

05 - 4. Social Media Legal Hot Spot 4 Trademarks

01 - What is a trademark.mp4

01:45

02 - Types of use thatll get you in trouble.mp4

01:54

03 - Types of use that may be allowed.mp4

01:10

06 - 5. Social Media Legal Hot Spot 5 Protecting Your Content

01 - Copyright protection.mp4

01:59

02 - Trademark protection.mp4

02:30

03 - License agreements.mp4

01:04

04 - Notice and takedowns, and cease and desist letters.mp4

01:47

07 - 6. Bonus Social Media Legal Hot Spot False Advertising

01 - False advertising What is it and how can you avoid it.mp4

02:23

08 - Conclusion

01 - Pulling it all together.mp4

01:00

Description

Whether you are a social media manager, an influencer, or a business owner, if you leverage social media on a regular basis, there are legal issues that come up repeatedly. These legal hot spots are not difficult to understand, but they have the potential to cripple a company that doesn’t follow some basic steps. In this course, Kayla Jimenez explains the basics of avoiding intellectual property (IP) infringement, as well as how public domain and fair use can protect you. Find out how celebrities can (and can’t) be used in social media and how to ensure that you have proper model releases. Learn how to protect your content with trademarks, copyrights, license agreements, and more. Plus, go over how to spot and avoid false advertising. With so much effort going into social media, this course provides needed knowledge for anyone in a business organization who posts to social media, runs digital ads, or publishes web content.

This course was created by EverCourse. We are pleased to host this training in our library.

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Social Media Management

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.