Elea McDonnell Feit

Elea McDonnell Feit's is an Associate Professor of Marketing at Drexel University in Philadelphia, Pennsylvania. Much of her career has focused on developing new data-analysis methods and bringing them into practice, first working in product design at General Motors, then commercializing new methods at the marketing analytics firm, The Modellers, and most recently as the Executive Director of the Wharton Customer Analytics Initiative, where she built the academic-industry partnership program. She enjoys making analytics accessible to a broad audience and regularly teaches popular tutorials and workshops for practitioners on marketing experiments, marketing analytics in R, discrete choice modeling and hierarchical Bayes methods as well as undergraduate and MBA classes in data-driven digital marketing. She holds a PhD in Marketing from the University of Michigan, an MS in Industrial Engineering from Lehigh University and a BA in Mathematics from University of Pennsylvania. She lives in Kennett Square, Pennsylvania with her husband and daughter.