Augmented Reality Marketing

Focused View

Cathy Hackl

17:27

113 View

01 - Introduction

01 - Getting started with AR Modernize your marketing.mp4

01:07

02 - AR Marketing

01 - Exploring and leveraging AR in your marketing mix.mp4

02:59

02 - Planning your AR campaign.mp4

02:20

03 - Defining your brands identity when using AR.mp4

04:22

04 - Designing an AR marketing campaign that serves your brand.mp4

03:01

05 - Identifying the metrics of an AR campaign.mp4

02:53

03 - Conclusion

01 - Next steps.mp4

00:45

Exercise Files

Ex_Files_Augmented_Reality_Marketing.zip

Description

Augmented reality (AR) can be a key tool in a marketer’s toolbox—and, importantly, it’s quickly becoming known as the “heart of the metaverse.” As consumer expectations shift rapidly, and a great number of people expect experiences that blend the digital with the virtual, this immersive technology is becoming a must-have, instead of a nice-to-have. However, many marketers remain unsure of how to start using it as well as how to design and launch an AR marketing strategy as they explore the metaverse landscape.

In this short introductory course, AR expert Cathy Hackl outlines the foundational knowledge that you need to incorporate this immersive technology into your marketing strategy. Cathy steps you through using AR as a marketing tool, identifying how to add it to your mix, defining your brand's identity with AR, and building a campaign that's ready to implement. Plus, she shows you how to measure the effectiveness of your campaign.

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Focused display

Augmented Reality

Digital Marketing

Cathy Hackl

Instructor's Courses

Cathy Hackl is a globally recognized metaverse/ web3 strategist, tech futurist, sought-after business executive, speaker and media personality with deep expertise working in metaverse-related fields with companies like HTC VIVE, Magic Leap, and Amazon Web Services. She’s the Chief Metaverse Officer & Co-founder of Journey, where she leads Journey's Metaverse Studio working with the world's top brands on metaverse/web3 strategies, NFTs, gaming, virtual fashion, and how to extend their brands into virtual worlds. Her consultancy, Futures Intelligence Group, was acquired in just 10 months and now a part of Journey. Hackl was recently featured in 60 Minutes+, WSJ, TIME and WIRED's coverage of the metaverse and is a contributor to Forbes. She has written two books and is writing an anticipated book on the business opportunities of the metaverse titled The Metaverse Economy coming out in early 2022. Hackl has been dubbed the Godmother of the Metaverse and is one of the top tech voices on LinkedIn. She's also the host of Adweek's Metaverse Marketing podcast. BigThink named Hackl one of the top 10 most influential women in tech in 2020 and in 2021 she was included in the prestigious Thinkers50 Radar list of the 30 management thinkers most likely to shape the future of how organizations are managed and led. She actively invests her money and time in helping move the nascent web 3.0 industry forward.

Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.