AMPscript for Salesforce Marketing Cloud

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Francois Domain

2:18:24

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1. Introduction

1. Introduction.mp4

02:08

2. Methodology.mp4

01:32

3. Recap.mp4

04:19

2. Setup your Environment

1. MANDATORY - Setup your environment the contacts Data Extension.html

2. MANDATORY - Setup your environment the products Data Extension.html

3. MANDATORY - Setup your environment a simple email.html

4. Setup your environment Tutorial.mp4

01:22

3. Getting started

1. Context.mp4

01:34

2. ProperCase().mp4

01:27

3. ProperCase().html

4. ProperCase() Solution.mp4

01:01

5. Variables.mp4

00:48

6. Variables.html

7. Variables Solution.mp4

01:02

4. Data Retrieval with AMPscript

1. Introduction to Data Retrieval with AMPscript.mp4

01:33

2. Lookup() part 1.mp4

04:58

3. Lookup().html

4. Lookup() part 1 Solution.mp4

00:56

5. Lookup() part 2.mp4

00:43

6. Lookup() part 2.html

7. Lookup() part 2 Solution.mp4

01:36

8. Concat().mp4

01:56

9. Concat().html

10. Concat() Solution.mp4

01:32

5. AMPscript Logic

1. Introduction to Logic with AMPscript.mp4

01:22

2. If... EndIf.mp4

02:30

3. If... Then... EndIf.html

4. If... Then... EndIf Solution.mp4

01:28

5. Else.mp4

01:54

6. Else.html

7. Else Solution.mp4

00:50

8. ElseIf.mp4

07:49

9. ElseIf.html

10. ElseIf Solution.mp4

01:37

11. == and !=.mp4

01:31

12. == and !=.html

13. == and != Solution.mp4

00:58

14. Output().mp4

02:05

15. Output().html

16. Output() Solution.mp4

01:09

17. And.mp4

02:02

18. And.html

19. And Solution.mp4

02:13

20. ... Or ....mp4

03:57

21. Assignment 12 Or.html

22. Or Solution.mp4

00:47

23. Logic Operators Precedence.mp4

04:01

24. Nested IF Statements.html

25. Nested IF Statements Solution.mp4

01:41

26. IIF.mp4

02:59

27. RaiseError().mp4

02:27

6. Maths in AMPscript

1. Introduction to Maths in AMPscript.mp4

00:37

2. Math Functions.mp4

03:54

3. Maths Functions.html

4. Maths Functions Solution.mp4

01:38

5. Maths Functions Part 2.mp4

02:18

6. EMPTY().mp4

01:57

7. EMPTY().html

8. EMPTY() Solution.mp4

01:39

7. LookupRows and associated functions

1. Section Intro LookupRows and associated functions.mp4

00:53

2. LookupRows().mp4

03:34

3. LookupRows().html

4. LookupRows() Solution.mp4

02:22

5. For... Do... Next.mp4

03:17

6. LookupOrderedRows().mp4

01:51

7. LookupOrderedRows().html

8. LookupOrderedRows() Solution.mp4

03:01

9. Use Case Swap out of stock products for another one..mp4

00:53

10. Product Swap - Use Case Solution.html

11. LookupOrderedRows() part 2 Solution.mp4

02:35

8. Out of the box Formatting with AMPscript

1. Introduction to Out of the box Formatting with AMPscript.mp4

00:55

2. FormatCurrency().mp4

03:28

3. FormatCurrency().html

4. FormatCurrency() Solution.mp4

01:37

5. FormatNumber().mp4

01:41

6. FormatDate().mp4

03:00

7. FormatDate().html

8. FormatDate() Solution.mp4

01:03

9. Format().mp4

00:52

10. DateAdd().mp4

01:34

11. DateAdd().html

12. DateAdd() Solution.mp4

00:59

13. IndexOf().mp4

01:51

14. IndexOf().html

15. IndexOf() Solution.mp4

01:33

16. Replace().mp4

01:23

17. Replace().html

18. Replace() Solution.mp4

00:29

19. ReplaceList().mp4

01:11

20. Substring().mp4

01:54

21. Length().mp4

00:35

22. Substring().html

23. Substring() Solution.mp4

00:44

9. Interaction with Data Extensions via AMPscript

1. Introduction to Interactions with Data Extensions.mp4

01:03

2. DataExtensionRowCount().mp4

00:55

3. Insert, Update, Upsert, Delete.mp4

06:09

4. Success and Error notifications.mp4

00:38

10. Course Wrap Up

1. Congratulations!.mp4

02:34

Description

Beginner to Advanced

What You'll Learn?

Master the fundamentals of AMPscript to dynamically generate personalized content and enhance user engagement within Salesforce Marketing Cloud.
Develop the skills to write and troubleshoot your own scripts, including conditional statements and variables to drive targeted marketing campaigns.
Learn expert techniques for leveraging data extensions and utilizing AMPscript in email and landing pages
Gain hands-on experience with real-world examples and exercises that prepare you for any business scenario.
In this course, we will go through logic, maths, formatting, data transformation, data extraction and much more!

Who is this for?

Marketers who would like to push the limits of Personalisation at Scale and leverage the full power of Marketing Cloud to deliver best in class communications to their subscribers.

Marketing exec who would like to ideate or get inspiration from use cases and real life examples of using AMPscript in Marketing Cloud.

What You Need to Know?

Access to a Salesforce Marketing Cloud instance is required for the hands-on exercises.

Some knowledge of basic AMPscript concepts like Attributes, variables and AMPscript blocks is beneficial.

For a better start, users with zero AMPscript experience could take the Introductory course "AMPscript for Ultra Beginners"

More details

Description
Hello and welcome to this AMPscript for Marketing Cloud course. My name is Francois Domain, and I will guide you on a journey to mastering AMPScript with ease and, hopefully, with a bit of fun. With over a decade of experience in the Marketing Technology sector, I have dedicated a great part of my career to leveraging the power of AMPScript to create highly personalized and dynamic marketing campaigns.
To ensure you become proficient in AMPScript, regardless of your starting level, we will start with the very basics of AMPScript for those of you who may have little or no experience with it. Step by step, we will unpack all the essential functions and concepts, we will learn the syntax, look at a few examples and finally reinforce your learning through practical examples.
So itâ€™s not just about learning in theory; itâ€™s about getting your hands dirty with actual use cases. By the end of this course, you will not just understand AMPScript, but you will also be able to apply it confidently to solve real-world challenges in the Salesforce Marketing Cloud environment.
This course, loosely based on my AMPscript guide â€œAMPscript for Salesforce Marketing Cloudâ€, is meticulously designed to offer you practical, hands-on learning. To get the most out of our sessions, you'll need access to a Salesforce Marketing Cloud instance, as we'll be working through real-life examples together. By the end of our time, you'll have gained the confidence and skills to apply AMPscript effectively in any marketing scenario.
Who this course is for:
Marketers who would like to push the limits of Personalisation at Scale and leverage the full power of Marketing Cloud to deliver best in class communications to their subscribers.
Marketing exec who would like to ideate or get inspiration from use cases and real life examples of using AMPscript in Marketing Cloud.

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Francois Domain is a Salesforce Marketing Cloud and Google Cloud Platform certified architect with a rich 10-year background in MarTech. Not only is he an authority in creating personalized experiences at scale, but he is also an aficionado of AMPscript, bringing life to data-driven communication in Salesforce Marketing Cloud with finesse. Francois's enthusiasm doesn't stop at crafting impeccable marketing strategies; he is equally passionate about knowledge sharing and education. With an infectious zeal for teaching, he breaks down complex concepts into understandable and actionable insights for learners at all levels. As a mentor and instructor, Francois empowers marketing professionals to harness the full potential of their tools, ensuring they stay at the forefront of technology and innovation. Join him on a journey of discovery, and transform the way you engage with the digital world.

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