About Amazon PPC AdvertisingLearn More

Amazon pay-per-click (PPC) advertising is part of Amazon's internal advertising system. Through Amazon PPC, brands, agencies, and third-party sellers can target specific keywords to create ads for their products that appear in Amazon search results and competitor product listings. In this way, sellers can introduce Amazon customers who are ready to buy with relevant products at the point of sale, and then measure the performance of their ads to determine which specific ads drive conversions. It's a highly effective marketing technique that three out of four Amazon sellers of all sizes and types use. Amazon PPC is the advertising platform that Amazon provides to its third-party sellers. It allows sellers to create ad campaigns for their products and then get paid every time a potential customer clicks and views their ad.