Alan Sharpe's B2B Content Writing Masterclass + ChatGPT Tips

Focused View

Alan Sharpe

8:43:30

11 View

1. Eight Essentials of B2B Content Writing

1. About this Module.mp4

01:55

2. Understand Content Writing.mp4

08:13

3. Know Your Goals.mp4

07:36

4. Write for a Buyer Persona.mp4

07:11

5. Write for a Stage in the Buyer Journey.mp4

09:31

6. Target a Keyword.mp4

09:20

7. Write for the Layout.mp4

05:51

8. Optimize for Search.mp4

06:35

9. Tell Your Reader Where to Go.mp4

04:04

2. Write a B2B Blog Post

1. About this Module.mp4

02:59

2. Discover Five Essentials.mp4

10:12

3. Interview Your Subject Matter Expert.mp4

11:52

4. 10 Secrets to a Successful SME Interview.mp4

11:28

5. Craft Your Opening.mp4

10:16

6. Pick Your Format.mp4

06:26

7. Establish Your Context.mp4

09:01

8. Write the Body.mp4

09:55

9. Write Your Conclusion & CTA.mp4

06:20

10. Finalize Your Title.mp4

04:36

11. Optimize Your Post for Search.mp4

07:52

12.1 Write an Original B2B Blog Post by Interviewing an Expert TRANSCRIPT.pdf

12. Module Transcript.html

13.1 SME Interview Transcript.pdf

13. Transcript of Interview with SME.html

14.1 Anti-Static Caster Wheels Versus ESD Caster Wheels.pdf

14. Blog Post Used in this Module.html

3. Write a B2B Case Study

1. About this Module.mp4

02:41

2. Understand the The Who, What, Why, Where, When & How of Case Studies.mp4

04:34

3. Anatomy of a Case Study.mp4

03:32

4. Pick the Best Customer.mp4

06:15

5. Prepare for Your Customer Interview.mp4

08:26

6. Ask about the Company.mp4

06:03

7. Ask about the Situation.mp4

08:46

8. Ask about the Solution.mp4

07:49

9. Ask About the Results.mp4

08:33

10. Turn Your Transcript Into an Outline.mp4

08:03

11. Write About the Company.mp4

07:06

12. Write About the Situation.mp4

08:38

13. Write About the Solution.mp4

04:18

14. Write About the Results.mp4

06:34

15. Write the Extras.mp4

05:23

16. Write the Title.mp4

08:35

17.1 How to Write B2B Marketing Case Studies.pdf

17. Transcript of Each Lesson.html

18.1 Case Studies Questions to Ask Customer.pdf

18. Questions to Ask Your Customer During the Case Study Interview.html

19.1 casestudy-how-Tokyo-Electron-solved-51-million-problem.pdf

19. Sample Case Study 1.html

20.1 MTrust-Case-Study-6.pdf

20. Sample Case Study 2.html

21.1 DS-Monster-Tool-Case-Study.pdf

21. Sample Case Study 3.html

4. Write a B2B White Paper

1. About this Module.mp4

04:10

2. Introduction to marketing white papers.mp4

12:43

3. Anatomy of a white paper.mp4

11:57

4. Pick your topic.mp4

08:20

5. Research your topic.mp4

09:23

6. Outline your white paper.mp4

12:20

7. Give your white paper a strong title.mp4

07:14

8. Write a compelling introduction.mp4

09:17

9. Give your white paper context.mp4

08:09

10. Describe your solution.mp4

06:37

11. End with a call to action.mp4

11:07

12. Write like a designer.mp4

09:09

13. Five mistakes to avoid.mp4

08:20

5. Write a B2B Video Script

1. About this Module.mp4

02:53

2. Anatomy of a Video Script.mp4

07:11

3. Video Production Terminology You Must Understand.mp4

08:56

4. Eight Things You Must Discover Before You Start.mp4

04:39

5. Take a Live, Guided Tour of the Product Your Script Is About.mp4

10:18

6. Turn Your Transcript Into an Outline.mp4

11:00

7. Write Your Intro.mp4

06:17

8. Never Describe What Viewers Can Already See.mp4

04:17

9. Always Describe What Viewers Cant Grasp from Your Visuals Alone.mp4

05:30

10. Write Enough Words for Each Segment.mp4

03:10

11. Write for the Ear.mp4

06:23

12. Write to Match the Cadence of Your Visuals.mp4

06:45

13. Write Your Outro.mp4

05:19

14. Tell a Story.mp4

05:49

15.1 Write an Explainer Video Script TRANSCRIPT.pdf

15. Transcript of the Lessons.html

16.1 Reist RotoRake SkidSteer video script.pdf

16.2 Reist RotoRake SkidSteer video script.pdf

16. Final Script Used in this Course.html

17. Rendered Video of the Script Used in this Course.mp4

04:52

6. Write B2B LinkedIn Posts

1. About this Module.mp4

03:06

2. Introduction to Extracting LinkedIn Posts from a Whitepaper.mp4

05:17

3. Watch as I Write Posts 1 to 5.mp4

16:21

4. Watch as I Write Posts 6 to 10.mp4

09:18

5. Watch as I Write Posts 11 to 15.mp4

08:12

6. Watch as I Proofread and Re-Write the Posts.mp4

10:30

7. A Few Concluding Thoughts.mp4

02:12

Description

Learn to write top content-writing assignments. Includes Tips on Writing with AI Text Content Generation & Generative AI

What You'll Learn?

Learn how to write the most-common B2B content-writing assignments that you will be asked to write as a content writer.
Learn how to craft content that attracts readers, educates buyers, and engages customers.
Learn from dozens of examples of real-world content-writing assignments.
Look over my shoulder as I write blog posts, video scripts, social media posts and more.
Learn what today's B2B buyers want, what works with this unique audience, and how to craft content that generates results.

Who is this for?

B2B content writers who need to master the top most-common content writing assignments.

B2B copywriters who occasionally (or often) have to write content instead of copy.

What You Need to Know?

Students must already be fluent in written English.

Students must understand common marketing terms, like prospect, SEO, lead generation and landing page.

More details

Description
If you want to master the art of content writing, you should take this courseâ€”for six reasons.
Number one. This isnâ€™t a course. Itâ€™s a masterclass. This isnâ€™t one of those courses that some guy put together in his basement in a morning. This is a masterclass, taught by a master content writer. It features more than eight hours of content, all designed to make you a better, more-effective content writer.
Number two. This masterclass is practical. Enough with the theory, already. You arenâ€™t here to learn concepts and principles. You are here to learn how to craft content that attracts readers, educates buyers, and engages customers. You are here for practical tactics, tips, and tricks. This masterclass delivers. I show you dozens of examples of real-world content-writing assignments. You look over my shoulder as I write blog posts, video scripts, social media posts and more.
Number three. You arenâ€™t taking this masterclass for the good of your health. You want to master skills that make you more valuable as a content writer. Thatâ€™s why I teach you how to write only the top assignments. Go only, research the most common, the most popular, the most effective types of content around today, and youâ€™ll discover that these are the only types of content that I teach you to write. Iâ€™m talking blog posts, whitepapers, case studies, video scripts, eBooks, social media posts, and more.
The fourth reason you should take this masterclass is me, if I may say so. Iâ€™m Alan Sharpe, B2B content writer and copywriter. I wrote my first piece of content way back in 1988, before the internet, and before content marketing, were even a thing. In the last three decades I have transitioned from offline to online, from print to digital, and from copy to content. Today, I spend my days crafting B2B content for global brands. I know what they want, what works with todayâ€™s B2B buyers, and how to craft content that generates results. I teach you all that I know in this masterclass.
Number five. Letâ€™s talk about the boredom factor of plenty of online courses. You know the ones I mean. All you get is slide after slide of a PowerPoint presentation, narrated by some disembodied voice, an instructor who talks in a monotone, and does nothing more than read the slides on your screen word for word, or rambles on and on with no clear lesson plan. Deadly! Enough with death by PowerPoint! In this masterclass, you get me, live and in person, talking with you, looking you in the eye, teaching you, encouraging you, communicating with you, and giving you examples of everything I teach.
Number six, and your final reason, coaching. This masterclass includes coaching, free of charge. I give you multiple content-writing assignments to complete, then I give you my constructive feedback. I read your assignments, I tell you what works, I tell you what doesnâ€™t. I tell you what you must do to improve your content-writing skills. This coaching alone is worth the price of admission. I mark roughly 20 assignments a day. Thatâ€™s 140 assignments a week, 600 a month, more than 7,000 a year. Thatâ€™s how popular I am as a content-writing coach. If you need coaching, this content-writing masterclass is for you.
OK, thatâ€™s six solid reasons for taking this content-writing masterclass right now. If you need a few more, be my guest. Read the detailed class description below. Read the reviews from my many satisfied students. Watch the many free lesson previews. Then enroll now.
Who this course is for:
B2B content writers who need to master the top most-common content writing assignments.
B2B copywriters who occasionally (or often) have to write content instead of copy.

User Reviews

Rating

average 0

Total votes0

Focused display

I teach more copywriting courses on Udemy than any other instructor.Are you reading my bio because you want to improve your copywriting? Bonus. That makes two of us.Are you looking for a copywriting coach who has written for Fortune 500 accounts (Apple, IBM, Hilton Hotels, Bell)? Check.Do you want your copywriting instructor to have experience writing in multiple channels (print, online, direct mail, radio, television, outdoor, packaging, branding)? Groovy.If you had your way, would your copy coach also be a guy who has allergic reactions to exclamation marks, who thinks honesty in advertising is not an oxymoron, and who believes the most important person in this paragraph is you? Take my courses.I'm Alan Sharpe. Pleased to make your acquaintance. I'm a 30-year veteran copywriter who has been teaching people how to write persuasively since 1989.Through my conference workshops, copywriting classes, telephone seminars, webinars, trade journal articles, newsletters, blog posts and in my many books, I have helped thousands of copywriters on four continents master the craft of persuading on paper and in pixels.I taught myself the craft of advertising copywriting, and worked as a freelance copywriter as well as a senior copywriter for two advertising agencies. I sold everything from pump parts to utility trailers to digital video transmission systems and insurance services, working in every media. I even helped a client use direct mail to sell a coffee table book about Elvis Presley. Don't ask.After working for a decade as a copywriter, I narrowed my focus to two specialties: writing direct mail letters for businesses, and fundraising letters for non-profits.Now I'd like to help you write copy that gets noticed, gets read, and gets results. Let's get started.

Udemy

View courses Udemy

Students take courses primarily to improve job-related skills.Some courses generate credit toward technical certification. Udemy has made a special effort to attract corporate trainers seeking to create coursework for employees of their company.