AI for B2B Marketing

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3:49:23

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1 - Introduction

1 - Introduction.mp4

04:25

2 - Overview of Intent Prediction.mp4

13:02

3 - Dataset IntentData of Google Campaigns.txt

3 - Import Dataset.mp4

14:39

4 - Build Function for Feedback Score.mp4

03:31

5 - Encode Data.mp4

13:46

6 - Build Logistic Model.mp4

08:38

7 - Confusion Matrix.mp4

02:30

8 - Create Prediction Result.mp4

07:45

9 - Generalized Linear Model.mp4

18:45

10 - Build Intent Prediction results.mp4

13:59

11 - Draw ROC AUC Curve.mp4

04:24

2 - Propensity Model for Buy Product

12 - Introduction.mp4

06:01

13 - Import Dataset.mp4

07:34

13 - UniFit-retail-final-mod.csv

14 - Visualize Data.mp4

07:11

15 - Feature Selection LassoRidge Regularization.mp4

05:47

16 - Feature Selection and Elimination.mp4

13:17

17 - Display Selected Features.mp4

05:01

18 - Display Selected Features Contd.mp4

04:08

19 - Build Model Pipeline.mp4

09:21

20 - Build Model Pipeline Contd.mp4

03:22

21 - Build Deeplearning Model.mp4

08:12

22 - Voting Classifier.mp4

02:26

23 - Implement Voting Classifier.mp4

07:38

24 - Model Predictions.mp4

05:21

3 - Customer Life Time Value Prediction Pending

25 - CLTV Import Data.mp4

06:01

26 - Introduction to Gamma Distribution.mp4

02:46

27 - Analyze Dataset.mp4

03:07

28 - Find Outliers.mp4

09:23

29 - Perform Data Aggregation.mp4

01:40

30 - Recency Frequency Monetary Calculation.mp4

05:04

31 - Implement BetaGeoFitter for prediction.mp4

02:24

32 - Implement Gamma Model for prediction.mp4

02:15

33 - CLTV Segmentation.mp4

04:48

34 - Compare Frequency of Customers Actual Vs Predicted.mp4

01:12

Description

Harnessing Machine Learning to Transform B2B Marketing Strategies and Drive Business Growth

What You'll Learn?

Build B2B Marketing Models using Machine Learning
Start Marketing of your Business with understanding of B2B Intent data and propensity of Ad Sales
Prioritize Business Marketing with Machine Learning
Augment Marketing Department with AI B2B Models

Who is this for?

Beginner and Intermediate Experience in Machine learning. Anyone who is looking to Build B2B Business.

What You Need to Know?

Basic Machine Learning

More details

Description
In today's rapidly evolving business landscape, leveraging artificial intelligence (AI) has become essential for effective B2B marketing. This course, AI for B2B Marketing, is designed for individuals with beginner to intermediate experience in machine learning who are eager to apply these skills in a business context.
Participants will explore how to build robust B2B marketing models utilizing machine learning techniques, enabling them to make data-driven decisions that enhance marketing effectiveness. You will learn to identify and interpret B2B intent data, gaining insights into customer behavior and preferences. This understanding will empower you to prioritize marketing efforts based on the propensity for ad sales, ensuring your strategies align with customer needs.
The course also focuses on augmenting traditional marketing departments with AI-driven models, providing you with the tools to optimize campaigns and improve ROI. Through practical exercises and real-world examples, you will develop the skills necessary to implement machine learning solutions that can transform your businessâ€™s marketing approach.
By the end of the course, you will be equipped to build, analyze, and implement innovative marketing strategies that drive engagement and growth in the B2B sector. Join us to elevate your marketing expertise and harness the power of AI in your business!
Who this course is for:
Beginner and Intermediate Experience in Machine learning. Anyone who is looking to Build B2B Business.

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