Affiliate Marketing Management - Grow Your Brand's Program

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4:40:56

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1. Introduction

1. Introduction to affiliate marketing.mp4

01:04

2. The role of marketing within the organization.mp4

12:25

3. How does affiliate marketing actually work.mp4

13:07

4. Affiliate Remuneration, tracking and attribution.mp4

17:22

5. The Role of an Affiliate Marketing Manager.mp4

20:35

6. Main goals & metrics.mp4

15:05

7. Affiliate program examples.mp4

25:33

8. Recap & practical assignment.mp4

03:05

2. Finding and evaluating new affiliate partners

1. Intro.mp4

00:52

2. Different types of affiliate partners.mp4

30:07

3. How to find new affiliate partners.mp4

20:06

4. Evaluating potential affiliate partners.mp4

13:50

5. Recap & practical assignment.mp4

03:58

3. New partners outreach process

1. Intro.mp4

00:35

2. Understanding your main Key selling points & goals.mp4

10:03

3. Outreach preparation & initiation.mp4

10:46

4. Relationships, starting terms & optimization.mp4

06:12

5. Recap & practical assignment.mp4

03:17

4. Building & maintaining affiliate relationships

1. Intro.mp4

00:36

2. Relationships in affiliate marketing.mp4

05:41

3. How to build quality relationships with your partners.mp4

05:32

4. Dealing with different personality types.mp4

10:37

5. Conflict management.mp4

10:20

6. Recap & practical assignment.mp4

05:11

5. Affiliate tracking, analytics & reporting

1. Intro.mp4

00:28

2. 5.2 - Affiliate marketing metrics.mp4

07:38

3. Affiliate tracking & software.mp4

08:51

4. Monitoring & interpreting performance data.mp4

07:10

5. Reporting & communicating results.mp4

08:37

6. Recap.mp4

02:13

Description

Learn affiliate marketing strategy, optimisation, recruitment and growth

What You'll Learn?

Strategically design and implement comprehensive affiliate marketing strategies tailored to business objectives.
Effectively scale affiliate programs by identifying, outreaching, onboarding, and nurturing high-performing affiliates.
Effectively manage and optimize affiliate relationships to maximize ROI and performance.
Analyse affiliate performance metrics to make data-driven decisions and continuously improve program effectiveness.

Who is this for?

Current Affiliate Marketing Managers: Individuals currently responsible for managing affiliate programs who want to enhance their skills and achieve better results.

Aspiring Affiliate Marketing Managers: Professionals looking to transition into a role managing affiliate marketing programs and seeking foundational knowledge and strategies.

Marketing Professionals: Those involved in digital marketing who want to expand their expertise into affiliate marketing management.

Entrepreneurs and Business Owners: Individuals aiming to leverage affiliate marketing as a strategic growth tool for their business.

Anyone Interested in Affiliate Marketing: Enthusiasts looking to understand how affiliate marketing programs operate and how to effectively manage them for success.

What You Need to Know?

Access to a computer with internet connectivity, along with a willingness to learn - we will teach the rest

More details

Description
"Affiliate Marketing Management: Grow Your Brand's Program" is a comprehensive course designed to enhance your affiliate marketing management skills and drive business growth.

Whether you are new to affiliate marketing or already a seasoned professional, you will gain essential strategies, skills, and tactics to build, optimize, and scale your affiliate program according to your current business objectives.

Throughout this course, you will explore critical areas for success in affiliate marketing management, such as:
Understanding the role of affiliate marketing and the affiliate marketing manager within an organization;
Managing affiliate remuneration, performance tracking, software, and attribution;
Setting affiliate team goals, objectives, KPIs, and key metrics;
Positioning your affiliate program and highlighting key selling points;
Understanding different types of affiliates, their advantages & disadvantages;
Strategies for identifying, evaluating, outreaching, onboarding, and optimizing new affiliate partners;
Developing quality relationships and managing diverse personalities;
Monitoring and interpreting affiliate performance data;
Effective reporting and communication of results.
This course goes beyond theory with practical case studies, examples, and actionable assignments to apply your learning. After each course section, you will get practical assignments to help you improve your current affiliate program's strategy and results.

Elevate your affiliate marketing skills and take your program to new heights with this transformative course!
Who this course is for:
Current Affiliate Marketing Managers: Individuals currently responsible for managing affiliate programs who want to enhance their skills and achieve better results.
Aspiring Affiliate Marketing Managers: Professionals looking to transition into a role managing affiliate marketing programs and seeking foundational knowledge and strategies.
Marketing Professionals: Those involved in digital marketing who want to expand their expertise into affiliate marketing management.
Entrepreneurs and Business Owners: Individuals aiming to leverage affiliate marketing as a strategic growth tool for their business.
Anyone Interested in Affiliate Marketing: Enthusiasts looking to understand how affiliate marketing programs operate and how to effectively manage them for success.

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